Home e-Commerce Why The Packaging Of Your Product Is So Important To Its Success

Why The Packaging Of Your Product Is So Important To Its Success

Why product packaging is very important and contributes to its success
Eco bag.

Packaging can play a huge role in the success of a product. If you’ve got an amazing product that you want to launch, then you’ll need to make sure that your packaging is up to scratch. The packaging of your product needs to communicate a purpose: who you are, what your brand stands for, and what it means to your customer.

95% of all new products are unsuccessful in the market. The reason for this is simple. Most consumers don’t have enough time to find out the advantages and disadvantages of a product themselves; instead, they use shortcuts. Most of the time, the shortcut they use is product packaging. Keep reading below to find out why packaging is so important:

Why is Packaging Important?

Packaging is important because it can be used to tell a customer why your brand or product is different from others on the market. Entrepreneurs and startups have started using packaging to their advantage. They are making their packaging stand out from the competition by making it distinctive.  They also advertise how their company or product is different on the packaging to try and encourage new customers to try their brand.

Related: 5 Ways Small Businesses Can Reduce Packaging Costs

Why is Packaging Important for Startups?

If you’re an entrepreneur or a growing start-up, then you should make sure that your product packaging is high on your to-do list. The packaging of a product can have a huge impact on the overall appeal of the company and the number of sales you make.

Packaging will continue to play a part in the number of sales you make as your company grows. Poor or badly designed packaging is less likely to draw customers to your product or brand.

Packaging That Makes an Impact

Of course, all businesses, including startups, would love it if their packaging was as recognizable as Amazon’s packaging, but this can be tricky, particularly if you’ve never done it before. So, here are some tips to help you make your packaging stand out from your competitors:

  • Know your customer – you want to design packaging that suits your customer. Do some market research to find out who your target audience is before designing your packaging.
  • Know your budget – packaging doesn’t have to be expensive. Try and find alternatives that are cheap but still look good
  • Make your packaging exciting – most people don’t buy a product for the packaging, but they do often buy it because of the packaging. If you can make your packaging part of the experience, then you’re on to a winner.
  • Think about eco-friendly packaging – products that are packaged using recyclable or re-usable materials are much more likely to sell than products that aren’t. 52% of people around the world consider the type of packaging a product comes in when making a purchase, so it’s important to get this part right.

Related: Streamline Your Business by Outsourcing Pick and Pack Services

Your product packaging can play a huge role in its success. Remember, you need to design packaging that communicates with your customers. Make sure the packaging you produce leaves a lasting impression.


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Emenike Emmanuel is a multiple award-winning blogger, CEO of Entrepreneur Business Blog, Chief Evangelist of Ebusinessroom Ventures, and the Lead Coach of an online community of over 12,000 business owners called, The Excellent Entrepreneurs' Network. He’s here to help you start, manage and grow a profitable and sustainable business using digital marketing strategies. Follow him on Facebook, Twitter, Instagram, LinkedIn & Pinterest with this handle, @emenikeng. Telegram group - t.me/yourfirst1000 | Email: [email protected]


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