Knowing how to write an irresistible email newsletter begins with being able to structure it correctly. How much can businesses make from their email list? The digitization of everything has made businesses follow the trend of prospecting and converting sales via all manner of marketing tools.
One effective marketing tool that is cutting through the internet cluster for marketers worldwide is the email newsletter.
How does an email newsletter work? Email Newsletter is a smart brand communication technique for informing and selling to individuals whose email contact is with the company. The number of existing and potential customers a company can effectively manage is possible by sending regular email newsletters.
In this article, you will find out the best way to structure your email newsletter and make it irresistible. Let’s take the lesson.
What is an Email Newsletter?
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An Email newsletter is a type of mail that has both text and media formats sent regularly to a list of customers, subscribers, and prospects to keep them informed on company/product news, tips, and developments. The email newsletter can be sent monthly, weekly, daily, or when necessary. The frequency may depend on customers’ expectations, and the urgency of content, news, and promotion.
Why Do Businesses Use Email Newsletters?
Email newsletter helps businesses keep regular communication with their various networks. It serves as a means to improve sales, drive traffic to their websites, and publish compelling contents to keep customers in the know of the company’s products and development.
Here Are 5 Important Uses of Email Newsletter – 3Rs and P
Smart businesses focus on building long-term relationships with existing and potential customers. An email newsletter is one way of connecting with readers, thereby building long-term relationships with customers.
Reports reveal that 77% of companies use an email marketing newsletter as part of their content marketing strategy. Quite a good number of B2B marketers picked email newsletters as their most important digital marketing tool. A compelling email newsletter is reliable and guarantees substantial results for the business marketing campaign.
Email newsletters reach a large number of customers and prospects at the same time. It is a fast and sufficient means of reaching your public with an organized sales-tailored message.
Businesses have the opportunity to personalize their mail content to readers. Personalization of letters helps businesses interest their target customers and influence their positive actions.
The Best Way to Structure an Irresistible Email Newsletter
The whole point of an email newsletter is to keep your customers engaged and informed about your business and motivate them to try out your products or services.
Following these hints to write an irresistible email newsletter:
1. It begins with your email subject (headline)
Your email subject is the first impression you have to entice readers to click. The subject of the newsletter should be informative with the key message. Avoid using spammy words and write in simple and short sentences. Use numerals to quantify the message and ensure the subject is personalized for a reader. Take a look at these 50+ email pop-up headlines for different purposes.
2. Make your text scannable
A stacked newsletter does not make an interesting read. Think about making it readable by keeping content in two to three text lines. Write less copy and keep content concise and precise. Images are of course part of your newsletter scannability but avoid large images.
All through the text, use subject lines or titles to introduce a new perspective. Bold and italics text should be used to make emphasis, (these include links to other engaging content). Also, keep a numbered list or use bullet points to make the list. At the end of your format, make sure both media and text come out as a stack layout, showing white space in between.
3. Make your email newsletter visually irresistible
Visuals make the newsletter memorable and recognizable. Readers are likely to read up straight without getting bored or closing the mail once it is captivating with visuals of your brand, original images, infographics, Gifs, charts and graphs, and videos as well.
Visuals should not be abused all for the sake of pleasing your readers. It should be used strategically to pass your message across to each reader in a personal way. By using visuals the right way, you can to a large extent increase your online visibility.
4. Show credibility by including links to other content
Writing an email newsletter that combines anchor text and a link is best for credibility and deliverability. It’s not a guarantee that readers must buy at your first single promise or offer. They want to trust you and your offer. Hence, combining the anchor text with useful links turns on some credibility on your part and gives readers reasons to listen and understand your marketing message better.
In addition, readers will stay longer on your content, driving traffic to your site, and doubling the sales conversion rate.
5. Keep the selling tone to the barest minimum
Make no mistake to approach readers with the idea that you are after selling your product. Instead, keep the tone of a friend whose interest is to check up on them and their well-being. Such a tone relaxes the reader and ignites interest in the message. Once the magic is made, you can now ‘sell’ your offer. Preferably, marketing genius, Emenike Emmanuel advises that you recommend your product instead of selling it because people respect recommendations.
6. Segment your email newsletter using subtitles to make it irresistible
Readers can select which detail they need to understand better when you write with subtitles. This helps them gain specific knowledge from you without distraction. As we mentioned earlier you need to keep your content scannable.
Writing with subtitles doesn’t just make your content scannable alone but also compels people to click. This is a great way to increase the click-through rate of your email campaign and ultimately your email conversion rate.
7. Focus on one call-to-action
The most preferred call-to-action (CTA) must be determined before writing your email newsletter if you truly want to make it irresistible. What immediate response do you need from your target audience? How exactly do you want readers to act after reading your email newsletter?
What is a call to action (CTA) in an email campaign? A call to action in an email marketing campaign is a button or hyperlinked text that directs users to the landing page of a brand’s choice. The focus of a CTA is to compel a consumer to take action.
The three common examples of a call-to-action in an email marketing campaign are:
- Buy now or Order now
- Download now
- Learn more or Read more
When the call-to-action is focused and spelled out intentionally throughout the text, it makes the reader recognize and act on the call more. Focusing on one call to action will also help you quantify and measure the success of your email newsletter.
If you can achieve this every time, readers will anticipate your email newsletters and stay with your service or products as best as they can. You may need to also read this article to learn how to write a great call-to-action that commands attention.