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7 Winning Strategies to Dominate Social Media for a Healthcare Brand in 2024

Many myths and misconceptions plague the healthcare industry. This is true even among educated folks. Your brand should inform people about facts and untruths in simple terms.

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Social media strategies for a healthcare brand
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Fifteen years ago, if you ran a hospital, health maintenance organization, or any healthcare business, you likely would not need to read this article. Today, you need social media to boost your healthcare brand as digital marketing keeps evolving. The healthcare industry has now become much more competitive. Health brands must use social media to keep old clients and reach new patients.

GlobalWebIndex reported that 54% of social media users use social media to research products. Additionally, 71% are more likely to purchase products and services based on social media referrals. This only means one thing: to survive in today’s world as a business, you must utilize the power of social media.

Why a Healthcare Brand Needs to Use Social Media

You may wonder just why your health business might need social media since you are neither selling fashion items nor household goods. The general public not only uses the internet to buy daily items but also to connect with healthcare professionals. This is due to the rapid growth of social media.

According to Search Engine Journal, there are currently 4.8 billion social media users worldwide. This represents 59.9% of the global population and 92.7% of all internet users! Patients and potential clients use social media sites to search for healthcare-related information. They also connect with healthcare providers. This simply means that the online healthcare provider has a greater chance of gaining new clients than an offline one.

If your goal is to reach more individuals and families in 2024, your healthcare brand must have a strong social media presence. This will ensure they are equipped with accurate health information. Here are some professional reasons why you should dominate social media this year:

Easily build relationships with patients

Brands like GlaxoSmithCline (GSK) use Facebook to connect with customers. They also create conversations around health topics. Social media is an excellent tool for engaging with patients. Ryan Billings, the former head of GSK’s U.S.

Oncology digital marketing and customer experience team, said, “Our Facebook ads were the second largest driver of sales. Our sales reps in the field were the biggest driver.”

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Share accurate health information

Social media is a powerful tool for trust building. This can be achieved by sharing accurate and timely health tips and insights on your social media pages. By using social media to inform the general public, they would see you as an authority and come to you to help handle their health concerns.

Showcase accomplishments and activities

You can share about what you are doing in the community. As you do this, your patients and potential clients will know that you care about their well-being. This will make them value your practice and motivate them to visit you whenever they need your services.

Attract healthcare professionals to your company

You can use social media to find more doctors, pharmacists, nurses, and laboratory scientists to join your company. By showing other professionals what you are doing online, they can easily obtain information about you. They can also freely communicate with you.

Create brand awareness and build strong brand loyalty

Social media provides a cost-effective platform for increasing your brand awareness level. It can help you find new clients/ customers. 

You can create appealing content in the form of pictures, infographics, text, and videos. This way, you can connect with your audience on a personal level. It helps you build credibility and allows people to know and love your brand.

7 Strategies to Dominate Social Media as a Healthcare Brand

To ensure your health brand dominates social media, here are seven powerful strategies you should implement this year:

1. time-sensitive targeted content

You should create content on trending health issues. These should all be on matters that concern your audience. You should also focus on recent preventive health news. You can also teach your audience what to do and what to avoid to stay healthy. This kind of content helps to build trust and keeps your audience engaged.

2. Address common myths and misconceptions

Many myths and misconceptions plague the healthcare industry. This is true even among educated folks. Your brand should inform people about facts and untruths in simple terms.

3. Use beautiful visuals

All of your content must not be long boring texts. Social media should be fun. Create appealing infographics. Use high-quality images, beautiful slideshows, and short videos to inform your audience.

4. Engage with your audience

Your audience should see you as a human and not a robot. Answer their health-related queries and do not ignore their comments. Respond to their comments. You could also host a live Q&A session. This would make them connect better with you. They would also see you as an expert.

5. Collaborate with influencers and invest in advertising

You can collaborate with credible influencers in the health and wellness niche. Influencers help increase your brand visibility. They help ensure that more people on social media know about what you do.

You should also invest in advertising on social media. Social media advertising is less expensive than TV advertising and your healthcare brand can utilize that. It can also be done based on your budget. By letting more people know about what you do, you increase your popularity. This would make people think of you first when they have health concerns.

6. Create a support community

Communities of support help people form connections as they support each other. They allow them to develop a feeling of community. You should form such communities on social media. They not only help in supporting your patients but also help in positioning your brand as empathetic. This ultimately builds brand loyalty.

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7. Share inspiring stories and testimonials

This should only be done with the client’s permission. As in healthcare, privacy is a big issue. Sharing inspiring stories and testimonials helps build trust. It also inspires your clients to be courageous and make sound health decisions.

There you go! 2024 is already ticking. Start implementing these proven strategies now.

Stay consistent and watch your healthcare business stand out on social media. Much more, stay relevant to society.

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Favour Okere RN is a registered nurse, an SEO content writer and a contributor at EntrepreneurBusinessBlog.com. You can connect with her via this email address, [email protected].

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