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5 Smart Tips for Organizing a Perfect Small Business Event

How to organize a perfect small business event

Are you a beginner or a professional looking for the best event management ideas with which you can grow your business? Have you seen a perfect small business event before and you would like to know and copy exactly the strategies they used?

Do you intend organizing a conference in the future and you would like to learn how to have a successful event that will leave your audience desiring for more?

Or you want to learn how to organize a value-based virtual conference as a small business owner?

Whatever your quests are, I’ve got you covered in this article.

By the time you are done reading this article, you will learn the following:

  • Everything it takes to plan and execute a memorable small business event
  • Qualities of a good event organizer
  • How to organize a successful small business event even if you are on a tight budget
  • What you need to do before starting an event management business
  • Innovative corporate event management ideas you can duplicate today in your business.

Here are the 5 amazing tips for organizing a perfect small business event on a shoestring budget:

1. Determine who your target audience is before organizing a perfect small business event  

If you would like to have a perfect small business event, the first step should be to clearly define who your target audience is.

Your choice of a target audience will influence factors like the kind of speakers to invite, the compere to use, the venue, prices and the overall content of the event.

No corporate or birthday event will ever be successful if you fail to choose your target audience wisely. When crafting a small business event checklist, ensure that you define your target audience before anything else.


2. Check your timing

Let’s assume you share the same audience with a particular industry expert and both of you live in the same city or share the same time zone, it will be foolhardy to organize your own physical event when they are organizing a virtual conference.

That’s not enough. If you organize your small business event as a beginner when your target audience are supposed to be on their vacation, you will lose out.

In order to have a successful event and maximize all the event management ideas you’ve ever read about, it will be a smart thing to schedule your event at a time most people can easily take a break from their work and it won’t hurt. A typical time for events in most countries are weekends.

3. Don’t be too rigid with changes in size, location and other vital details 

The event planning process for a birthday or wedding party can never be the same with that of a business conference.

If you are not flexible with size, location and other important details, you might run into hard times trying to put together a successful event. 

Let’s assume you’ve already rented an event center for your seminar and by the time you start launching your marketing campaigns, you discovered that more than enough people signed up – probably more than 3 times the capacity you need, what will you do?

Will you go back and start refunding them or you look for another event center? 

Well, it all depends. If you can find a new event center, the ideal thing will be to change your location. If you think this through ahead of time, you won’t be confused regarding what exactly you need to do.


One of the smart qualities of professional event planners is that they understand their target audience and can strategically pre-sell an event even before looking for a venue for it. If you understand how to make irresistible offers, you will be able to fill up your capacity even before looking for the best venue near you to hire.

4. Everything matters when it comes to organizing a perfect small business event

When it comes to organizing a successful event, every detail matters. The kind of speakers to invite, the kind of content you would like to share, how to ensure that your event attendees are safe, what you want the stage to look like and the refreshment you’d like to share are all important details you must pay attention to.

If you will need to list out these things to make sure you don’t miss any of them. Most people put these things together in their event planning checklist. You too can do the same. Here’s something important you need to know –  the more detailed you are, the more event planning mistakes you can avoid.

5. Have a specific budget is mind and try to stick to it

Most new business owners organize their first corporate event without a specific budget in mind. They try to run with the flow. But what they do not understand is that without a marketing budget, they are more likely going to run into a big ditch.

You might have the best venues to hire near you but without a specific budget in mind, you may go for the first event center recommended to you.

If you would like to learn how to find the best event venues near you even if you are on a shoestring budget, here are keywords you should key into Google Search:

  • “The best event venues for hire near me (make sure your PC is able to capture your exact location)”
  • “The best conference venues for rent in [your location]”
  • “The most affordable event venue with the best facilities for corporate (or wedding) events”

How to market your event like a pro

One of the most powerful strategies you can use to market your small business event is by taking advantage of an event planning and management software. 

Beyond helping you to sell your ticket online, an event management software can also promote your event to your ideal audience who visit their platform looking for an industry event to attend.

If you would like to organize a perfect small business event, you must learn how to market your corporate event like a professional by using an event management software that has all the features that can make your program come alive.


Some of the features of a good event planning and management software you should look out for include but are not limited to the ability to manage attendees, campaigns and market the events on autopilot. 

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Emenike Emmanuel is a multiple award-winning blogger, CEO of Entrepreneur Business Blog, Chief Evangelist of Ebusinessroom Ventures, and the Lead Coach of an online community of over 12,000 business owners called, The Excellent Entrepreneurs' Network. He’s here to help you start, manage and grow a profitable and sustainable business using digital marketing strategies. Follow him on Facebook, Twitter, Instagram, LinkedIn & Pinterest with this handle, @emenikeng. Telegram group - t.me/yourfirst1000 | Email: [email protected]