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5 Signs a Blogger Will Not Succeed


The same way there are signs that show you will soon become a millionaire, there are also signs to prove that you will never succeed as a blogger even if you are publishing 50 articles every day.

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It’s hard but I have to say it anyway – not every blogger will succeed – many will fail. I’m not trying to scare you but the truth be told, many bloggers will fail, especially those trying to reinvent the wheel.

There’s no point wasting time, energy and resources on things that don’t work when you can rinse and repeat what’s already working.

Some blogs will drop in their ranking, some bloggers will feel exhausted and quit while some will go against all odds to succeed.

Some reliable blogging statistics show that 8 in every 10 blogs created today will fail. Right now, the percentage of blogs that fail sits at 80%. If you are wondering what percentage of bloggers are successful, just know that it’s only 20%. And of course, it depends on what blogging success means to them.

To one, being a successful blogger could mean, earning $10,000 monthly while to another, it could mean earning $100,000 on autopilot from affiliate marketing and sales of eBooks. Check out this guide on how affiliate marketing actually works and another one on how to drive traffic to your online course.

You may not be like Neil Patel who earns $381,772 per month from one of his blogs nor like Michelle Schroeder-Gardner of Making Sense of Cent who made $1,536,732 in 2020 despite the pandemic from her personal blog but you can start with aiming for your first $1,000 using this blogging tutorial.

Having envisaged what will become of the blogosphere, I am here to share with you 5 signs to help you predict how successful a blogger or one running an online business will become if they continue doing exactly what they are doing today.

It does not matter your blog niche, if you are guilty of any or all of these signs, forget it, the ship of your blogging career is about to hit an iceberg a few months ahead of you. In the same way, there are signs to prove your son can make a great lawyer, there are also signs that a blogger will either fail or succeed.

But by doing the reverse of whatever these signs are, you can overcome the danger.

Why do bloggers fail? It’s simply because they are unable to generate quality traffic to their blog, deploy various monetization strategies and build their brand using their blog.

Signs You Will Fail in Your Blogging Journey

Sign 1: You Don’t Care about Marketing Your Brand Offline

According to blogging statistics published by Worldometers and Technorati, on daily basis, not fewer than 4 million blog posts are published and 12,000 new blogs created. In a similar report made available by Little Jack Marketing, every single minute, 204 million emails are sent, 4 million search queries made on Google and over 2 million Facebook users share content on their timeline.

Why bloggers fail

With the reality of these statistics staring at bloggers, it goes to show that the competition is very high, and for your brand to be visible on a crowded platform like this, you must be creative. Discover legal ways business owners are stealing customers (readers) from their competitors.

You’ve got to start thinking about what other bloggers are not thinking. Ask yourself: How are top bloggers promoting their blog? What blogging lifestyle is common with top bloggers in my niche? How am I going to be promoting my blog in a way that will take my competitors unaware? And what’s unique about my blog (in terms of design, writing tone, and audience and monetization method) that will likely become my unique selling point?

Bring some element of creativity to your online business and watch your income and traffic grow.

One “out-of-the-box” style of growing a blog many bloggers don’t consider is taking their online business offline. And that alone may be making you leave hundreds of dollars on the table.

If you must reach your blogging goals, you must be ready to break that pattern of thought telling that an online business must remain online. It’s not true. Your online business can tap from the offline market as well.

Wondering how you can take your online business offline and still retain a high ROI…

Here are some of the things you can do.

How to Market Your Online Business Offline

  • Print stickers, flyers and/or banners that promote your online business
  • Write for newspapers and magazines with your blog URL included in it
  • Publish a book and include your blog URL in it
  • Talk to your friends and family members to help you tell their friends about your online business
  • Do a survey. Ask anyone you see on the street if they have ever heard of your blog – mention the name of your blog.

5 signs a blogger will fail

This design above is a flyer I did for one of my blogs which circulated around the city. I’ve had cases where so many people connected with me after reading my article in some print magazines, including our own magazine.

Check out these offline marketing strategies and another on how to use a custom t-shirt in brand promotion offline.

Sign 2: You Hardly Connect with Other Bloggers

Do you find it difficult connecting and building relationships with other bloggers, especially those in your niche?

If yes, then I hate to break it to you, your failure as a blogger has just begun.

That’s it. Nothing more, nothing less.

This is one of the blogging secrets many successful bloggers don’t share even though they implement it. If you fail to build a strong business relationship with other bloggers, bear in mind that you won’t achieve your goals for setting up a blog.

Am I sounding harsh on you?

Yes, I am. And I know it. But is that not exactly what syringes do to patients? It may be painful but it’s the only way to convey the soothing message that can help you build a multiple digit dollar blog business.

In order to start building relationships with other bloggers, you need to know who exactly you need to connect with and in what order.

Your decision will be based on:

  • Bloggers in the same niche as you
  • Bloggers teaching how to use SEO to drive massive traffic
  • Bloggers teaching how to write effectively and ways to make money writing
  • Bloggers displaying job orders, like Enstine Muki is doing at BlogExpose
  • Internet marketers teaching copywriting like Ronald Nzimora did in his book, Sell Your Brain and Bob Bly.
  • Bloggers teaching how to drive massive traffic and build a profitable brand online using social media like Rebekah Radice is doing.
  • Bloggers like Tiffany Griffin are very vocal when it comes to exposing secrets successful bloggers don’t share.

What Connecting to Other Bloggers Will Help You to Achieve

Connecting with other bloggers and internet marketers in your niche is not without benefits. A bunch of my result in building this successful business blog came from connecting with other bloggers. (You may need to read my blogging business plan to learn how I did it).

Amidst my busy schedule in coaching my clients on how to use social media to sell their products, how to increase their blog traffic and income and some key freelance writing work that I do, I still find time to leave at least 10 valuable comments on at least 10 different blogs in my niche every single day.

Doing this has helped me gain free referral traffic, expose my intellect to potential clients and helped to strengthen my relationship with top bloggers. Beyond that, you will also be getting guest bloggers and people you can synergize to launch a course or webinar with.

How to Connect with Influencers in Your Niche and Get Them Listen to You

  • Draw a list of all the influencer bloggers in different niches you would wish to walk into their circle of influence
  • Make lengthy and value-adding comments on their blog continuously and they will notice you
  • Request to guest post on their blog
  • Mention them on your blog by linking back to any of their blog posts that were helpful and relevant to the article you are writing on
  • Share their quotes, blog posts and courses on Twitter
  • Write an email to them, thanking them for the specific result you achieved in your entrepreneur journey as a result of reading their blog posts
  • Request to feature or interview them on your blog
  • Follow them on at least two social media platforms where they are very active and participate too
  • Sign up for their webinar, coaching classes and live events (free and paid)
  • Reach out to them for, “Expert Roundup Post.” Sue Anne’s blog post should guide you on everything you need to create an expert roundup post.
  • And finally, create great content on your blog. If they fall in love with your writing skills, they will search for your contact page

Sign 3: You Thought Keyword Research Was Not Necessary

How often do you consider your blog keywords before even drafting your post?

Probably you can’t remember, because you thought it doesn’t matter. Well, in the long run, it does.

A blog that is not optimized to rank for certain keywords will struggle to get traffic.

It’s not as if I’m asking you to sit there and write for one robot like that. No. That’s not what I mean. But what’s the need to write a blog post only you, your friends and family members will read, a blog with over 20 long-form posts but none appears on Google’s first page no matter what you are searching for?

It doesn’t make sense, right?

Listen! Keyword research is an important blogging secret you MUST learn if you want to succeed. Otherwise, you will have over 966 million websites to compete with for relevance. And you know what? All your articles will continue to appear on the 78th search engine result page (SERP).

But wait for a minute, who really visits the 78th page to find an article on Google?

Getting on the first page is possible and I will teach you how I did it.

But first of all, let’s know what the word, “Keywords” meant.

(You may need to check the keyword research strategies I learned following the likes of Neil Patel, Brian Dean, Brian Clark and Jon Morrow)

How to connect with other bloggers
Photo credit: FreePik

Sign 4: You Are Gradually Beginning to Publish Everything that Crosses Your Mind

The urge to go off your blogging niche will come but don’t give in to it. Stay focused. Resist that temptation.

It will sound so nice and creative.

But you know, what?

Don’t publish it. Your blog should not be a place where EVERYTHING goes. Stay focused on your goals. On several occasions, I have turned down some sponsored posts that are completely off-track my niche, especially those of them from the cigarette and betting companies just looking for where to dump their links.

No matter how creative, nice and financially rewarding the idea may sound if it’s outside your niche and you can’t find a way to optimize it in a way it will become relevant to your readers, don’t publish it on your blog.

Doing that is simply forcing junks on your subscribers. Sure, you need not be told what the consequences might become in the long run.

Sign 5: You Are Depending on Only One Stream of Income

There’s no guarantee anywhere in the world that your blog will start making money the first day it went live, except you already have a list of email subscribers, affiliate marketing programs or sponsors. So, depending on one stream of income alone as an online entrepreneur, especially on advertising networks like Google AdSense, PropellerAds, Media.net, etc., is a sign of danger. You can get penalized anytime and yours as a blogger is gone.

The exciting thing about blogging is that there are multiple means a blogger can make money from their blog. Whatever income-generating channel you decide to use should be based on what works well for you, your clients and your niche.

Beyond using advertising networks to monetize your blog, you can tap into any of the following income means…

  • Affiliate marketing
  • Sponsored posts
  • Sales of ad space
  • Freelancing (writing, blog setup, graphic design, SEO, etc)
  • Social media management for corporations and busy entrepreneurs
  • Coaching
  • Sales of your own products (books and courses) etc.

It goes beyond this. You may need to take a look at Cori Ramos’ guest post on Donna Merrill’s blog that talks about the side hustle for bloggers to make extra money.

Blogging isn’t for you if you are depending on only one stream of income to grow your blog. Successful bloggers have multiple streams of income.


What differentiates successful bloggers from mediocre are in the information they get and what they do with them. The growth of your blog will be unimaginable if you can follow these strategies I explained in this article.

Your relationship with other bloggers, how you promote your business offline, the rate and manner at which you handle keyword research before writing a new blog post, how conscious you are not to feed your readers with junks and the multiple ways of making money from the blog you have utilized are 5 signs that will determine if you will succeed as a blogger or not.

Now, over to you. Are there other signs a blogger will never become successful? Share with us in the comment box.

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Emenike Emmanuel is a multiple award-winning blogger, CEO of Entrepreneur Business Blog, Chief Evangelist of Ebusinessroom Ventures, and the Lead Coach of an online community of over 12,000 business owners called, The Excellent Entrepreneurs' Network. He’s here to help you start, manage and grow a profitable and sustainable business using digital marketing strategies. Follow him on Facebook, Twitter, Instagram, LinkedIn & Pinterest with this handle, @emenikeng. Telegram group - t.me/yourfirst1000 | Email: [email protected]



  2. Signs 1 and 2 are so important. I see many people doing (or not doing that) and it’s costing them a lot and making them and their blogs struggle. Thanks for pointing this out, Emenike

  3. Hi Emenike,

    The big problem with most of the newbie bloggers is that they do not care about keyword research and marketing to promote blogging business. Monetizing every single opportunity is the best way to find out which works best for you.

    Many people start blogging just for the sake of money but soon lose interest. This is also an issue with newbies.

    Thanks for sharing.


    • Hi Guarav,

      You are right. That’s exactly what I keep telling people – making money from blogging is good but it shouldn’t be the first thing. Once you deliver service of high value, then you can ask for the sales.

      The monetization method that works for Mr A may not work for Mr B, so it’s ideal that we find out what works for us and stick to it.

      Thanks for being here.


  4. Hi Hi Emenike,

    I had to read the 5 signs and while I don’t market my blog offline, I do all of the other steps that you mention.

    I totally agree with you that it’s important to network with other bloggers. I love guest posting on other people’s blogs. I don’t spend enough time doing it because I am always doing something for my business or working with clients.

    However, the few times that I have guest posted, it’s definitely helped me build new friendships online.

    I always make it a point to do my keyword research before I write a new post. After all, your posts won’t rank for those popular keywords if you’re not taking the time to find out what people are looking for.

    Thanks for sharing these tips with us, have a great day 🙂


    • Hi Susan,

      Thanks for your contribution. Finding a balance between all of these activities (like guest posting on other blogs, publishing on ours and making money from other side hustles) is just the best way to go about it.

      Yes, sir keyword research should be centred on what our readers want to read. That way, we will always be on track at all time – all post will compete for relevance.



  5. There are 2 main points here that resonate with a lot of people: Marketing offline is scary, and doing keyword research is exhausting.

    But that’s exactly why everyone should tackle these and just do it. If something is too easy, chances are it won’t perform very well. So face your demons, test something new, and you will be rewarded. Maybe not today, not next week, but eventually that reward will come.

    I ignored keyword research for a long, long time. I’ve since started doing my homework again, and I am already seeing additional traffic. It’s not a lot, by any means — but it all adds up over time.

    Thanks for this, Emenike.

    • Hi Elvis,

      First of all, I want to thank you for enlisting my blog as one of the 3,000 blogs that accept guest post. I really appreciate that honour.

      It’s a pleasure having you again on our blog. You know, if it’s easy, everyone would have been doing it and they will no longer be anything special about it. Like you said, we have to kill that demon.

      Blogging without keyword research can make blogging so frustrating. Good that you realized the importance. Sure, it will add up and continue to add up as long as you have many posts revolving round the same keywords and her related keywords and long tails.

      Keep it flying.


    • Hi Aniket,

      Yes, that’s true. Connecting with other bloggers works very well for me, especially with bloggers in my niche or any other niche I’m trying to penetrate.

      Thanks for your contribution.

  6. Emenike,

    I still can’t bother to try anything offline — way too much effort for no promise of an ROI or even anything meaningful like high-intent traffic.

    I do agree with the rest, though. Most importantly, connecting with others. Not that connecting with others makes me a million but there’s a sense of pride, pleasure, and satisfaction when you know you have friends out there.


    • Hi Ash,

      Thanks for your thoughtful contribution. But I doubt if there’s anything that will make it impossible for you to have a zero ROI when you try promoting your business offline. It may not necessarily be for traffic but at least for selling your services.

      Trust me, like Donna Merrill mentioned here, they are a lot of professionals living around you that has the financial capacity to afford your price but never knew about your existence because they don’t understand how the internet works. They would need you to educate them, convince them and then sell to them.

      How do you think you can reach these guys or you don’t see them as part of your target audience? I would like to have your opinion on that.

      Yes, connecting with fellow bloggers gives a sense of blogging. In fact, seeing the calibre of bloggers I’ve come to build relationship with gives me joy. And like you said, it’s not always about the money.



  7. Hi Emenike,

    I love to chat up people offline. There is always an opportunity awaiting because most businesses don’t blog. I like professionals like doctors and dentists and the like. They have no clue that everyone is online and they have to be known there. I’ve encountered many doctors I wouldn’t even go to because I cannot find out anything about them. Wherever I am I can see potential growth for off line businesses. I got a few gigs just from talking to them.

    And my favorite is number 2 because if you are a blogger you need to connect with other bloggers or else you will find yourself in dead space.


    • Hi Donna,

      You are right. That’s an amazing strategy you are implementing. We have a lot of professionals that know nothing about the internet world. These kinds of people need us to reach out to them.

      I have also observed that those of them with an open mind to try out new thing don’t hesitate to subscribe to your service, especially if it’s something they already need.

      In my second niche as a social media strategist, many business owners have no idea that they can get more clients from social media. So when they hear me talk about it, they always want to know more.

      Yes, No. 2 is very important. I’m reaping greatly from it.

      Thanks for your contribution.


  8. Nice Job from Emenike.
    It’s true. Connecting with other blogger has really opened my eyes over these few months, and the rewards has also been evident in my work.

  9. […] When you use such words, your readers not only see as a disgusting blogger, but they will also make themselves a promise never to visit your blog again, irrespective of what you’ve got to offer. You and I know how this will affect your overall success as a blogger. Often times, it’s a sign that a blogger will fail. […]

  10. Hi Emenike,

    Great post! I really need to do more keyword research. That I know is what my blogging venture needs right now. Thanks!

    • Hello Ali,

      Yes, you need to do a serious keyword research if you’ve not done that. It’s important for your blogging success.

      Do let me know how it goes. If there’s anywhere you need my support, don’t hesitate to contact me.

      Take care.


  11. Keyword research is the foundation of blogging to me, you cannot really getto the right audiences who are in great need of the content that you dish out.

    Commenting with other bloggers and influencers in your niche will definitely improve visibility and trust, with increased organic traffic to your blog.

    This post surely will revive a dead blog if meticulously implemented.
    Great work man, keep it up.

  12. This post says so much about the exact problem I had while trying out on blogging in 2016. Despite the years so far gone, I still see loops that needs to get filled up. This is a source of revamp to my journey as a blogger.

    Emma, thank you so much for this. I don’t know where I have been all the while, should have seen this among many.

    Edet Sam.

  13. Not connecting to other bloggers is a serious problem. No one succeed in isolation. Not only in blogging, even in business. One has to mingle with like minded to be successful. Thanks for this great content.


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