Home Blogging 11 Reasons Why Your Small Business Needs a Blog

11 Reasons Why Your Small Business Needs a Blog

Small businesses need a blog to increase organic traffic. If you've always wanted to grow your business organically, read this article to learn how to achieve that using a blog.

Why your small business needs a blog

Do you want to know why your small business needs a blog? Do you also want to know how you can take advantage of blogging to grow your business? Then read to the end to get the answers you need. You can fast-track the process by simply signing up for Blogging Business Masterclass.

Almost 80% of Fortune 500 companies have a blog. This means that blogging plays a very important role in the growth of a business. 

The following are reasons why your business needs a blog.

1. To Create Brand Awareness

This is one of the reasons your small business needs a blog. Blogging is a powerful tool for creating brand awareness. You do this by: 

  • Knowing who your target audience is.
  • Creating blog posts that address the interests and questions of your target audience.
  • Using related and relatable visual elements.
  • Ensuring that you update your blog regularly.

2. To Increase Sales

Blogging can increase sales. This is possible if the blog is well-optimized on search engines. 

Below is a step-by-step guide on how to do it:

  • Educate: make it a priority to educate your audience on your products/services.
  • Emphasize the benefits and features of your products/services.
  • Focus on how your product/service can solve the problem of your audience
  • Identify and address the challenges of your target audience as it regards your product.
  • Include a call to action

3. To Build Credibility

Blogging will establish the credibility of your business by:

  • Posting updated and relevant blog articles.
  • Being among the first to post about news and trends in the field.
  • Answering questions and addressing the pain points of your target audience.

4. Alternative to a Website

At the survival level, your business needs a blog. This blog will serve as an alternative to a website. 

This is because a blog is:

  • Cost-Effective: Blogs are often cheaper to start. There are many cheap hosting platforms. These platforms are also easy to manage or outsource to a manager.
  • Easy to Set Up: A blog is easier to set up than a website being set up from scratch. You can use customizable templates from platforms like Blogger, WordPress, and Medium. Setting up a blog becomes a walk in the park.
  • Content-Intensive: Blogs focus on content creation and storytelling. These are dynamic in nature and provide variety for the audience to read. Unlike a website that is almost static in nature and has no exciting content for the audience.
  • SEO Benefits: Optimizing a blog has the potential to bring new customers. This increases the visibility of the business. This is not something a website can do.

5. Affordable and Easy to Manage 

Blogs are more affordable and easier to manage. Below is how to start up a blog in easy steps:

  • Pick a Blog Niche: This is very important. As a business owner, you should center your niche on the product or service you offer.
  • Choose a Blog Name: You have to choose a name that is relevant to the niche that you have chosen. The name of your blog should convey what your blog is all about.
  • Register Domain Name: It does not end with choosing a name. You have to get the name registered before it can actually be yours.
  • Choose a Host Platform: Some platforms host while others are self-hosted. Choose a suitable one for your blog.
  • Set Up Your Blog: Next is to set up your blog on your chosen hosting platform.
  • Create Necessary Pages: One of your primary aims in setting up the blog is for visibility. So, you create pages like the About Us page, Contact page and so on
  • Install Necessary Plugins: Plugins will help you track the progress of your blog.
  • Create Blog Posts: You are now ready to create and publish your blog posts.

6. Increases SEO Visibility 

Small businesses can use blogs for this. It is possible with these strategies:

  • Relevant Keywords: Conduct keyword research and include these keywords in blog posts. This includes titles, headings, meta descriptions and throughout the body of the content. By doing so, the blog post will be able to rank on search engines.
  • Content Creation: Create and update blog posts that are relevant to your target audience.
  • Create Long-Form Content: Long-form content is comprehensive and easy to read. Search engines prioritize long-form content over shorter ones.
  • Inserting Internal linking: Helps other blog posts on your blog to rank on search engines.
  • Optimize for Local SEO: Location-specific businesses can target location-specific keywords. Create localized content. Ensure your business information is consistent on all online platforms.
  • Promoting on social media platforms like X, Facebook, and LinkedIn can boost visibility. This drives traffic to your blog.
  • Optimize for Featured Snippets: answer questions and define terminologies. Use tables, charts and graphics in your blog posts. It increases your chances of being on featured snippets. This can super boost your visibility.
  • Track Performance: Use tools like Google Analytics and Google Search Console. These tools will help you track the performance of the blog.

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7. Increases Reach to New Customers 

The estimate of B2C companies that use blogs to do this is 86%. This only shows how important a blog is to any business.

A business owner must understand her target audience, their interests and challenges. This helps to create content that meets their needs. 

After creating the content, the business owner will have to use his blog to reach out to new customers. Using these strategies can do this task:

  • Promoting of Blog: Business owners should promote their blogs on social media platforms. This is where their ideal audience congregate. X, Facebook, LinkedIn, Quora and some others are such platforms.
  • Guest Blogging: This is the act of posting blog articles on reputable blogs in your niche. This boosts your exposure.
  • Offer Incentives: Encourage your audience to sign up for your email list. They can be your weekly newsletter or join your group or Telegram channel. Use incentives such as free ebooks, tips, discounts or exclusive content to entice them.
  • Join Relevant Platforms: Platforms like Quora, LinkedIn and relevant Facebook groups. This puts your business in front of potential customers. Answering questions and sharing content on these platforms fast-tracks your visibility.

8. To Generate Leads 

Creating good content does not translate to leads. Small businesses can use blogs to generate leads using the following strategies:

  • Create Lead Magnets: Lead magnets are downloadable content that contains valuable information. Your target audience can get this in exchange for their email address or any other form of contact.
  • Create Landing Pages: Ensure to create landing pages for all your lead magnets. Optimize these landing pages for conversion. make sure that the copies are clear, concise and persuasive. also include compelling visuals.
  • Use Freebies: Organize free webinars, courses and free consultations. This helps to reach out to more people. These freebies have to be value-packed to showcase your competence.
  • Use CTAs: Ensure to always include a call to action.

9. To Showcase Products / Services

Companies use blogs to promote their products/services. A small business needs a blog for the same reason. This is possible by following these strategies:

  • Spotlight Posts: Create posts around your product/service. Highlight various aspects of the product/service using detailed descriptions, images or videos. Emphasize their features, benefits and unique selling point.
  • Reviews and Testimonials: They are feedbacks of people who used the product/service. write on how it solved their problems and how it can meet the needs of your target audience.
  • Guides and Tutorials: They highlight how to use the products or services. Provide step-by-step instructions and tips.
  • Behind-the-Scene Contents: Take your audience behind the scenes of your product/service. Showcase the process of creating, designing and delivering of the product or service. This gives a personal touch to the product or service.
  • Announcement and Update: Use blogs to announce the launch of new products/services. It can also announce the update of existing products/services. This keeps your audience informed.
  • Use High-quality Visuals: This includes quality images, infographics and videos. These showcase your product/service. This grabs the attention of the audience and conveys information better. It also makes your product or service more appealing to your audience.

10. Content Marketing Channel

Blogs are great content marketing channels. A blog is the 2nd most popular medium B2C marketers use to distribute content. 

Small businesses can take advantage of blogging as a content marketing channel. Below are the strategies to follow:

  • Post Valuable Contents: Maintain a regular publishing schedule to keep your audience. Creating a workable content schedule helps to maintain consistency.
  • Repurpose Contents: Repurpose your content to match the needs of your audience. Do this as your target audience expands. You can repurpose blogs into videos, infographics, newsletters, emails or podcasts. This helps to reach new audiences.
  • Engage with Audience: Encourage feedback and comments on your blog posts. Make sure to reply in time.

11. Website/Organic Traffic

Small businesses need a blog to increase organic traffic. The following steps ensure that:

  • Optimize for SEO: Optimizing your blog posts for SEO is very important. This can attract organic traffic to your blog and lead to an increase in sales.
  • Optimize your Website: Use good plugins in your blog. This optimizes your blog for speed, mobile-friendliness and good user experience.
  • Create Compelling Headlines: Use attention-grabbing headlines in your blog posts. This entices readers. Use timeroids, qualifiers, numbers and so on. This makes your headline attention-grabbing.
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Queen Uche is an SEO content writer and contributor at EntrepreneurBusinessBlog.com. You can connect with her via [email protected]


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