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7 Most Lucrative Marketing Analysis Jobs to Apply for

Working as a marketing analyst is very lucrative as digital marketing companies will always need the best marketing analyst to work with.

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Marketing analysis jobs to apply for
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Are you looking for the best marketing analysis jobs to apply for and make the most out of it? Here you are.

Since our world went digital, analysts are now in high demand. Working as a marketing analyst is very lucrative as digital marketing companies will always need the best marketing analyst to work with. It is a work that will make financial ways for individuals who choose the part. Therefore, we have come up with the top 7 most lucrative marketing analysis jobs to apply for.  Marketing analysts help understand consumers and see if marketing works.

They also help companies optimize strategies and make informed business decisions. In this article, we will explore 7 great marketing analysis jobs. They have growth potential. And, we base this on our thorough research.

1. Marketing Research Analyst

One of the most lucrative marketing analysis jobs anyone can think of is marketing research analysis. Marketing research analysts specialize in collecting and analyzing data to solve business problems. They gather insights on customer preferences, brand perceptions, competitor activities, and market trends.

 Therefore, analysts summarize findings through reports and presentations to help in strategic decision-making.

Also, their typical responsibilities include designing and conducting surveys, focus groups, and experiments.

Research analysis is one of the most flexible marketing roles. According to experts,  it will grow by 14% by 2030. This is faster than the average according to the Bureau of Labor Statistics.

Again, many entry-level jobs need a bachelor’s degree. It is usually in marketing, business, or statistics. Analysts with skills in analytics software like SAS or SPSS stand out too. 

What are the salaries for marketing research analysts?

The range depends on the individual’s experience and specialization. It is very lucrative. And, their salaries range from $50,000 to $80,000 per year. This is a good one indeed. Analysts play a key role in the marketing field. That is; they generate intelligence to help marketing or make marketing more spicy.

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2. Digital Marketing Analytics Manager

Our world is now at the center of digital channels. Understanding online customer behavior is very important. Digital marketing is an overview of the brand’s position on all the social handles.

These include social media platforms, website performance, e-commerce functionality, and SEO tracking. So, digital marketing analytic managers use data to perform all these tasks. They use it to improve websites, search, social media, email, and mobile apps. 

They install analytics tools like Google Analytics and Adobe Analytics to track KPIs. Managers also conduct A/B tests and multivariate tests to refine digital experiences.

As we all know, e-commerce and digital interactions are growing fast. They are driving up demand for managers with experience in web and mobile analytics. 

Many companies now have dedicated analytics teams. Skills in SQL, JavaScript, and data visualization are valuable assets. Bachelor’s degree holders can earn $70,000 to $110,000 on average. Digital continues to expand. Therefore, Prospects for experienced managers who lead complex analytics are excellent.

What experience does a digital marketing manager need?

The intending manager should have experience in three things. These include:

  • They manage social media 
  • Run paid ads and 
  • Analyze campaign metrics. 

3. Marketing Data Analyst

Marketing data analysis is one of the most lucrative marketing analyst jobs to apply for. Analysts play a key support role in preparing data for further study. They find insights by cleaning, sorting, and combining data. They get it from CRM systems, surveys, online forms, and third-party sources. 

Analysts ensure data is high quality. They also structure datasets well. This is to power reporting and modeling. 

What are the requirements that qualify one as a marketing data analyst?

Some of the requirements that qualify applicants include:

Bachelor’s degrees in marketing, business intelligence, or computer science serve analysts well. 

Knowing SQL, Excel, and data platforms like Microsoft SSIS and AWS Redshift is a bonus. It helps your career. You may find roles at analytics consultancies, ad agencies, or in-house. Note; Entry-level pay is around $50,000 yearly growing to $80,000 with experience.

 Careers allow analysts to strengthen organizational intelligence infrastructure behind the scenes.

4. Social Media Analyst

Social media analysis is the collecting and studying of social data. The company shares the data on different social platforms. They generate huge volumes of unstructured user data every minute. So, analysts use analytics to understand conversations. Also, they use it to understand influence, reach, and engagement on networks. 

furthermore, they use social listening tools, dashboard reports, and metrics. These things guide community management efforts. Organizations use various findings to improve content, advertising, and advocacy initiatives. It is one of the most compelling marketing analyst jobs to apply for.

Some of the basic requirements include a bachelor’s degree. You also need social media marketing certifications. This sets analysts up for success. Again, knowing social analytics suites well. Examples are Hootsuite, Sprinklr, and Sprout Social. It improves job prospects. 

Note: Marketing analysts and job seekers with 1-3 years of experience can expect to make $45,000 to $65,000 on average. Digital channels now dominate. So, social analytics will keep growing. It will support brand strategies and measurement needs.

5. Marketing Analytics Manager

What is marketing analysis? Marketing analysis simply means gathering information about competitors, industries, and customers. Marketing analytics managers, therefore, oversee measurement efforts across many channels. They help organizations maximize ROI.

Additionally, they manage analytics teams, define KPIs, and ensure cohesive reporting structures. Responsibilities involve consulting on new initiatives, conducting multivariate testing, and drawing actionable insights. Managers also work with data, product, and marketing teams. They use findings on a wide range of enterprises.

What is the highest salary of marketing analysts?

Marketing analyst salaries typically range between $41,000 and $84,000 yearly. The average hourly rate for marketing analysts is $28.55 per hour. Location, education, and experience are the key factors that impact the salary of a marketing analyst.

Also, initiative in learning new tools keeps skills relevant. And this will increase the salaries from $90,000 to $140,000. Analytics managers play an influential strategic role in guiding well-informed marketing decisions.

How do I become an analytic manager?

Here are some of the skills you need to become an analytic manager:

Key Technical Skills for Data Analytics Managers

  • Skill in programming languages (R, Python, Java, etc.)
  • Knowledge of SQL and NoSQL database systems.
  • Knowledge and experience with data visualization tools and operating systems.
  • Machine learning experience.
  • Data mining.
  • Data architecture.

6. Customer Insights Analyst

Customer insight analysis is the collection of data and information from different sources. 

This helps businesses to understand their customers and their purchasing decisions. So, customer insights specialists are marketing analysts. Marketing analysts use data science to understand audiences. They also use it to build customer personas.

Again, they assess lifestyle traits, pain points, preferences, and journeys. They do this using both structured and unstructured data. Findings equip marketing, product development, and service teams to meet evolving needs. 

Note: Analysts may create segmentation models, predictive analytics, and recommendation engines.

Intending applicants can get a bachelor’s in business, marketing, or data science. they also need skills in R, Python, Tableau, and machine learning. This mix of skills opens doors to opportunities. They can find positions at tech companies, banks, and e-commerce firms. They focus on personalization. 

How much do customer insight analysts make in the United States?

Consumer Insights Analyst salaries in the United States average $84,400 as of March 26, 2024. But, it is not static. The range is usually $74,400 to $96,800.

Again, Pay for entry-level jobs is around $55,000 to $75,000 a year. It depends on qualifications. Career opportunities exist with global customers.

7. Brand Analyst

Brand analysis is a marketing process that evaluates the company’s branding and strategy. The key job of these brand analysts is to measure the health of your brand. They track metrics like awareness, perception, attributes, and loyalty. 

Again, they gauge where competitors stand by comparing brands. They also track KPIs for marketing spend. Findings help inform brand strategy, messaging, experience design, and positioning decisions. 

In addition, Analysts may do brand-tracking surveys and evaluation studies. They also analyze secondary research sources. We should understand that having a bachelor’s degree qualifies us enough. Employers value marketing and data analytics master’s degrees very well.

Also, experience with brand analysis tools is helpful. These include Brand Analytics, Brandwatch, and Quid. Analysts can start careers in advertising firms or market research companies. They can also work in corporate marketing departments. They earn between $45,000 to $70,000 per year. With expertise, salaries exceed six figures in leadership analyst or director positions.

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Conclusion

The high online marketing rate has given us many opportunities. Therefore, we will do analytics to support strategy and tactics across various departments. Just because of that, we have researched the best marketing analytics jobs. This will help interested people to take the bold step and secure the bag of opportunities. They all abound in the well-researched article above.

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Stephen Chijioke Onuh is an SEO content writer and contributor at EntrepreneurBusinessBlog.com. You can connect with him via [email protected].

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