The advent of social media has revolutionized the way people do business online. Using Instagram marketing, top brands around the world that took hold of this innovation are now driving better deals than their competitors.
People have started to forget about the traditional ways of doing business due to the popularity of internet businesses. In this modern age, there is no limitation for people who desire to attain their dreams, grow their brand and become influential if they can spend quality time on social media.
The growth of technology and the advent of the internet have offered people limitless choices to do their business and many other things that they wish.
What is the Need for Instagram Marketing?
One of the top things anyone that wants to take their business online should give keen attention to is marketing or advertising.
It is essential for you to tell others that you are doing business online and what you are doing online with your business. Your target audience needs to know the products and services your company offers in order for them to make their buying decision as fast as possible.
Interestingly, there are many marketing methods one can use to take their business to their potential clients. Below are some of them you can start implementing immediately.
Modern Day Marketing Methods
Digital marketing, internet marketing, social media marketing, search engine marketing, mobile marketing, email marketing, content marketing, etc, are some of the most effective and also widely accepted marketing methods top gurus are using to generate more social sales.
In all of these strategies, social media marketing has gained more popularity because of the ease at which business owners can reach and retain scores of clients, drive more traffic to their website, and of course, make their brand bigger.
Social media marketing is the utilization of social media platforms such as Facebook, Instagram, LinkedIn, Google+, Twitter, Snapchat, etc to promote a brand.
How to Promote Your Business Using Instagram
Instagram is one of the most popular and widely used social media platforms. If you have an account on Instagram, it stands as a simple, enjoyable and creative way to capture, edit and share photos, videos and messages with your friends, family and potential clients.
In today’s evolving market, Instagram is no longer just a mobile, desktop, and internet-centered photo-sharing application and service, instead, entrepreneurs are now using it to promote their businesses, make their brands bigger, earn online reputation, and drive better deals.
Since more and more people are now using Instagram and other social media platforms, it has become easier for startup entrepreneurs to attract the attention of people to their businesses and convert them into loyal clients.
Would you like to start getting steady clients on Instagram?
If yes, here are some of the most effective methods to advertise your business on Instagram.
Create a Business Instagram Account
You cannot promote your business on Instagram using your personal account. Therefore, you have got to create a business Instagram account.
Millions of businesses globally announce their stories, products and services with their clients using their business Instagram accounts. Now you’ve secured your Instagram business account, consider hiring a reliable management agency.
Hire a Reliable Instagram Management Agency
In order to get a consistent outcome using Instagram for marketing, one of the smart moves you must make is to hire a tailored Instagram management agency known for delivering predictable and profitable results.
When you hire a marketing agency to manage your Instagram, you will have experts working on your account. It comes to a point where your growth will get on autopilot.
Here are some of the things you need to focus on when looking for the right Instagram marketing agency to hire:
- Do they have a strong portfolio?
- Are they focused on a specific niche that you can relate to?
- How much do they know about your business?
- Are they within your Instagram marketing budget?
- And are they willing to monitor your campaigns for you?
Be Active on Instagram
One of the major rules that you should keep up with when you want to promote your business on Instagram is that you must be active. If you are not active on your business Instagram account, it will be assumed you are serious about your business.
So, it’s important that you publish fresh content (videos and exciting photos) every day. Even if you are in the worst dropshipping niche, being active on Instagram can to a great extent increase your ROI, especially if what you are promoting has a visual appeal.
Publish Content for Business Purposes
There’s nothing wrong with sharing your selfies and private life photos on Instagram if you are not looking for clients there. But the hard truth is that sharing your Selfie and photos of your vacation does not always guarantee to get new clients, except if your business revolves around lifestyle (modeling, travel blogging, etc).
It is essential for you to share contents that are related to your business. Doing that will help people to understand the kind of services you offer and how they can work with you in the future.
Create Attractive Instagram Posts
Nobody gives a damn about who you are on Instagram if your posts are not attractive. Before you publish any content, ensure it’s something people will be glad to share, comment on and like. That way, as more people begin to engage with your posts, the more they follow you and the more people will get to know about your brand.
Establish Relationships with People
Instagram is a perfect platform that lets you establish relationships with people who may end up becoming your most valuable clients.
When properly used, Instagram can generate huge traffic to even your offline business which will run into millions of sales.
Based on the kind of content you create, you can easily express your business culture, get clients who are comfortable with that and still go as far as reducing cost.
If your followers know, trust and like you, you’ve succeeded in establishing word-of-mouth marketing that can make you spend so little on acquiring new customers. Let’s take a look at other unpopular yet effective Instagram marketing methods that still work.
Other Effective Instagram Marketing Methods
- Promote your products with creative and professional photos
- Keep away from hard selling in order to appeal to Instagram’s social culture
- Create unique lifestyle photos that capture your brand culture
- Offer promotions, discount offers and exclusive announcements to followers
- Include video content and embed Instagram videos in your blog or website
- Don’t withhold the quality of your images
- Generate a flexible content posting plan
- Market your brand using trends
- Cross-promote Instagram posts with other social media profiles like Facebook, Twitter, Linkedin, etc
- Being creative with your images is an excellent method to connect with your followers
- Use the right hashtags, use the right filters, and post at the right time
Instagram is a greatly targeted visual promotion platform for your brand. With people who are using Instagram increasing daily, it has turned out to be a major channel to create more brand awareness, drive huge traffic to your business website, earn more clients, easily retain your current clients, and of course, negotiate better deals.
About the Author
This is a guest post from Michael Driscoll. He has worked for USA Writers. The experience he has gathered in the writing industry makes him more comfortable to contract several topics from essays to dissertation paper on any subjects with ease. He’s more comfortable writing educational materials and schemes.