Have you been considering hosting a webinar and you want to be sure it’s a successful one? Would you like to start using a guaranteed marketing strategy that will boost your revenue?
Video is a very powerful marketing tool and is essential to focus on for any business. Webinars are a form of video marketing that are often overlooked but need to be part of your arsenal when it comes to a marketing strategy. It is a great way to engage people and turn them into leads when the webinar is over.
Setting up a webinar is not difficult provided that you understand what goes into the planning and execution of one. For instance, getting the right people to your webinar is essential so you can be sure of a good ROI. in this article, we will go over some of the ways that you can pull off a successful webinar to grow your business.
1. Get serious about promotion
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Promoting your webinar is essential to be able to get the right people to view the video. You’ll not only need to be very targeted when it comes to finding the ideal viewers, but also figuring out where to find them.
Using social media is the logical first place to focus your promotion. Make sure to build up a following of people that love the content that you post so they are likely to respond to your promotion and sign up.
Another often overlooked area to promote is direct mail. These are promotional products that get sent directly to your ideal customers. You can be very precise with who you send the mail so you can get a good ROI. There are a number of ways to promote so look for a company that provides a direct mail sample pack so you understand your options and can pick the perfect material for your promotion.
Another area that will give you a lot of potential viewers is Youtube. Since a webinar is a video-based content it makes sense that people will respond positively to a video that promotes the event.
2. A successful webinar is engaging
A boring webinar will be a waste of time for you and for the people that attend. There needs to be some form of value that people get. This isn’t to say that you have to entertain them. It simply has to be packaged in a way that is exciting and has the attendees wanting to stay to the end.
This means that you need to provide value that makes it clear that there is a benefit to attending the webinar. If you package things right then you can keep their attention. One way is to make sure that it isn’t a lecture and is more of a conversation. Encourage people to ask questions or respond to your questions.
3. Have clear calls to action
Turning an attendee into a lead means that they need to be directed to take action at some point in the webinar. Make sure that the call to action is clear so they know the next step they should take.
Tell them what they should do and provide them with links or buttons to make it easy for them to take the next step.
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