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How to Start a Freelance Writing Business From Anywhere in the World

You can easily get paying clients from freelance writing platforms if you know how to properly position yourself.

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Would you like to start making money from a freelance writing business? If your answer is yes, then you have made a great choice. The freelance writing industry is one that has experienced a significant growth rate in recent years.

Freelance writing is typically the type of job you work from home, with flexible work hours and flexible pay.

Companies are experiencing growth by virtue of pushing out great content. This has brought an increase in the demand for talented freelance writers. These writers are needed to write quality, highly engaging and optimized content for blog posts. Their services are also needed to write email newsletters and social media posts so as to drive sales for the organization. 

Important Facts About the Freelancing Industry in the United States

The rise of remote work and remote job platforms like Upwork, Fiverr, and even Amazon book publishing made it easier for writers to work and earn remotely. A good number of freelance writers make a ton of money, about 6 figures a year creating content for these brands.

The Bureau of Labor Statistics (BLS) estimates that the writing industry is expected to grow by 4% between the years 2021 and 2030.

A report provided by Statista showed an increase in the number of freelancers from 53 million in 2014 to about 60 million in 2022.

According to a survey carried out by Upwork, one of the biggest freelance job sites, writers on the platform earn anything between $29 – $45 per hour.

You can see that the industry is a very competitive one as the demand for writers has steadily increased over the years. As a matter of fact, the demand for blog writers saw an increase of about 55.2% in the last quarter of 2022 alone.

This is not to discourage you but to show you the freelance writing business opportunities available to you. Our goal is to better equip you to stand out in the highly competitive market.

In this article, we will show you a step-by-step guide on how to start a freelance writing business from anywhere in the world even as a beginner writer.

Research the Writing Industry

The writing industry is very diverse. There are so many different niches out there and to be honest, how much freelance writers make depends heavily on the niche they are playing in. Some niches are more in demand than others, and some pay more than others.

So, based on what you aim to achieve, you want to first do your research to find the best writing niches. Find out the niche that pays the most or the writing niches that are highest in demand.

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Choose a Writing Niche

Having done your findings, you can now choose a freelance writing business niche. There are so many freelance copywriters, blog writers, content writers, ghostwriters, etc. We also have technical writing, legal writing and financial writing, etc. These are the hottest-selling freelance writing business niches that tend to pay the most. For instance, a technical writer could earn anything between $50 – $200 per hour.

Make your choice based on your preferences. What subject interests you the most? Find out what it is and explore it to the fullest.

Develop Your Writing Skills in that Niche

The next thing you want to do is develop your writing skills in the niche you have chosen. The goal is to become an expert and establish yourself as an industry authority.

When your ideal clients know that you are an industry authority, they will give you more gigs.

Get the Necessary Freelance Writing Tools and Software

As a freelance writer, there are necessary tools and software you must possess. There are free tools out there but aim to get paid tools, they tend to be more in-depth in giving you your desired results.

You need a tool like Email Hunter that can help you find email addresses of companies. Every freelance writer needs the premium version of Grammarly for crosschecking grammatical correctness. You will also need a tool like Plagium that can help you check the plagiarism score. 

Other tools you will need are the paid versions of Semrush and Ahref which will help you in your keyword research.

Build Your Writing Portfolio

So, you have done your research, chosen a niche and gotten the necessary tools, the next thing is to start writing and building your portfolio.

There are so many ways to build your writing portfolio. To build your writing portfolio you can guest post for blogs, and publish articles on free publishing platforms like Medium.com, LinkedIn articles, etc. Do a bit more research here to see free sites you can publish on and start building your portfolio.

The reason why you want to build a writing portfolio is to show proof of work. If you claim to be an expert in a niche, intending employers want to see what you have done in the past. They would like to know how good you are, before deciding to work with you and even pay you the writing rates you demand.

Build Your Freelance Writing Website

For you to get easily discovered and to attract clients, you want to be as visible as possible. One of the best ways you can boost your brand visibility is to create a website for your freelance writing business.

The website does not have to be anything too fancy, a one-page website featuring your profile, the services you render, your rates, and how prospective clients can contact you, would do.

Whatever you do, make sure you are Googleable, so invest in a website. It shows your professionalism and also establishes you as an authority in your field.

Set Up Your Pricing and Payment Methods

Now, on your website, on your social media platforms and anywhere else people can find you, you want to not only talk about your skills or services, but you also want to include pricing.

When people land on your website, they should be able to tell what services you render and how much you charge for these services.

Very importantly too, you need to make sure you have your payment gateways in place. Depending on your country of residence, you can use PayPal, escrow, Payoneer, Wise, Stripe or wire transfer. This is to ensure smooth business dealings and also shows your professionalism.

Maximize Social Media Marketing in Your Freelance Writing Business

In as much as you are an expert and have positioned yourself as an authority in your niche if people do not know you and your expertise, they will not patronize you. If you don’t get paying clients as a freelance writer, you won’t make money.

One very common way freelancers showcase themselves is via social media. LinkedIn is a thriving social media platform for entrepreneurs, business owners, and service providers. If you truly want to start and grow a thriving freelance writing business, you must learn to talk about your business. You must showcase your skills, sell your skills, and close good deals to make good money. Facebook, Twitter, and Instagram are all avenues you can use to achieve this.

Engage in marketing your writing business, blow your trumpet, and be as loud as you can, in order to garner clients. As more people get to know, like and trust you, you will attract more people. Many personal brands and businesses are waiting to pay for your services.

Engage in Media Buying

As a service provider in the writing industry, you can also engage in media buying. Media buying has to do with paid advertising of your business on platforms like Google and Facebook. The goal is to get more paying clients.

You can also engage in B2B or B2C cold marketing campaigns. If you keep marketing your business aggressively like this, rest assured you will always get one to two good clients monthly.

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Properly Position Yourself on Freelance Job Sites

What is a freelance writer without a presence on freelancing job platforms? Having a personal website, being active on social media and using media buying should not stop you from positioning yourself on freelance job sites.

On other platforms, you are the one bringing yourself to prospective clients, but on freelance job sites, these ready-to-pay clients come looking for you. Platforms like Upwork and Fiverr already made a name for themselves. Your ideal clients trust them and by virtue of being on these platforms, it rubs off on you. You can easily get paying clients here if you know how to properly position yourself.

Conclusion

There’s nothing more to add at this point. If you follow the recommendations we have here, it’s only a matter of time before you join the league of freelance writers earning $60,000 – $100,000 per year as remote workers.

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Okezi Eni is a highly sought-after community manager, SEO content writer and a contributor at EntrepreneurBusinessBlog.com. She covers the sales and business categories of our blog. You can connect with Eni via email, [email protected].

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