Gone are the times when earning money was mainly assigned to parents and the elderly. Today, the youngest generation of youths are actively entering the workforce with new methods of making money.
How does this GenZ generation succeed in earning money today?
A January 2023 report discovered that 78% of U.S iOS GenZ users spend time on social media platforms like TikTok. It is also remarkable to know that some businesses prefer TikTok for marketing their products and services instead of the official marketing platforms.
Why? What’s the link between TikTok and GenZ’s wealth strategy?
Let’s dive in!
Who Are the GenZs?
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If you were born between 1997 to 2012, then you are among those called a GenZ.
GenZ is a popular term describing a person born between 1997 and 2012. GenZ is the short form for Generation Z. They also be described as iGen, Zoomers, or Centennial. Many individuals refer to these sets of individuals as the “digitally native” generation. It is so because the GenZs did not experience the world without technology and technological tools. From child to adult, the older GenZs have gotten used to technology like smartphones and social media.
In 2023, the GenZ generations are aged between 11 to 26 and are changing the narratives of various industries today. An industry receiving a massive impact from GenZs is the marketing sector, especially e-commerce. GenZs use video content on social media platforms like TikTok as a revenue source.
How Did They Discover the Power Of Merging TikTok and Virtual Assistants?
TikTok, the popular social media platform, allows users to create and share short videos and has become more than just a source of entertainment for GenZs. It has also become a tool that GenZs use to offer their services as virtual assistants to other users. GenZs use TikTok to showcase their skills, connect with potential clients, and deliver their work.
A TikTok virtual assistant is a remote worker who manages activities on a TikTok account and adds to the marketing value of a brand. These TikTok virtual assistants manage accounts by engaging with influencers, strategizing and creating content, editing videos, and working on all activities that will boost the brand’s social presence on TikTok.
The GenZs are noticing the demand for online assistance from busy professionals, entrepreneurs, and influencers who need help with their digital tasks. GenZs realized that they could use their TikTok presence to market themselves as virtual assistants and reach a large and diverse audience. By employing TikTok as a virtual assistant platform, GenZs are earning money, experience, and building brands.
A recent survey shows that GenZs spend more time on social media platforms and have successfully developed scalable business ideas. Further survey shows that TikTok ranks among the top data consumption platforms used by GenZs. The reason is that TikTok is an engaging platform that seeks to entertain and educate its users through visually appealing content.
However, what activities do the GenZs perform as Virtual assistants on TikTok?
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Tasks Brands or Individuals Can Outsource to Gen Zs as Their TikTok Virtual Assistant
1. Content Creation and Editing
99% of the content and posts that TikTok promotes is in video form. These videos are created with a particular quality requirement and must be engaging to other TikTok users. Due to these high requirements, entrepreneurs on TikTok are overwhelmed by the time required to make video content for marketing their products.
However, the GenZs are here to save the day!
GenZ virtual assistants are exposed to unique strategies for creating appealing content that would rank on TikTok. How were they able to master this skill?
Statista shows that GenZs make up a high ratio of active users on TikTok in terms of awareness, popularity, usage, loyalty, and Buzz. This indicates that GenZs are likely to understand the TikTok algorithm and are fit for brands who wish to grow their social presence through content creation on TikTok.
2. Client Relationship Management
Brands who wish to scale on TikTok must learn unique strategies to attract and retain clients. This strategy is now easy to enforce with the young generation of TikTok virtual assistants. GenZ virtual assistants find it easy to build lasting client relationships for Brands because most TikTok users are also GenZs.
Gen Z virtual assistants employ strategies such as sending birthday messages to clients, thank you notes, a mention of favorite clients on live videos, and creating interactive video content.
Also, Gen Z virtual assistants act as customer support while maintaining client relationships for brands or individuals.
3. Administrative tasks
Similar to regular virtual assistants, a Gen Z TikTok virtual assistant performs various administrative tasks. Brands employ them to manage emails, schedule meetings and travel arrangements, respond to customer queries on TikTok, and organize contact lists.
4. Conduct Online Research
Have you ever wondered how these youths create videos on TikTok that become popular online?
GenZs study the TikTok algorithm to detect the best time to post, top hashtags to use, top influencers to work with, and lots more. Brands hire GenZ virtual assistants to conduct research targeted towards the brand’s growth. The research conducted on TikTok aims at boosting business development and new partnerships.
5. Running Ads
Companies and individuals hire GenZs to run ads for their TikTok accounts to boost brand visibility. Since the GenZs understand how the TikTok algorithm works, they create targeted adverts for the brand’s ideal audience.
Additionally, they know the right tone of voice, the best target audience, and the best media form to use in the advertisement.
However, it is interesting to learn that most brands prefer to hire this younger generation (Gen Z) as TikTok virtual assistants. Why so?
Let us find out the reason behind the sudden trend in virtual assistant roles among Gen Z on TikTok.
Why Brands Hire a Gen Z as Their TikTok Virtual Assistant
1. It Is Cost Effective
Brands that hire Gen Z virtual assistants save the cost of splitting marketing roles among several workers. This is because a Gen Z virtual assistant can perform multiple roles and will find it easy to multitask while in their roles. So, instead of hiring an ads manager, customer support personnel, a graphic designer, or other services, brands can employ a Gen Z virtual assistant that will manage their TikTok page.
2. Hiring Gen Z Virtual Assistant Builds Sustainable Client on TikTok
Most brands prefer to hire GenZs as TikTok virtual assistants because they can easily connect with GenZ customers. It drives the popularity of the brand even across TikTok.
With a Gen Z virtual assistant, brands gain new clients due to well-optimized adverts, video content, customer support, and other services.
3. It Drives Engagement
You will agree that TikTok users are pleased by the latest trend. GenZs are the best to follow up with the pace set by TikTok because they are versatile and agile. This quality makes GenZs Multi-talented and resourceful to brands on TikTok. The result?
TikTok content with the highest engagement rate can attract leads from other social media platforms.
There have been several cases of videos that gained popularity on the web from platforms like TikTok. GenZ virtual assistants place brands at the forefront of popularity because they understand how the algorithm works.
Hence, TikTok works as the best strategy for brands to reach leads, sustain clients, and grow their social presence.
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TikTok is not just a platform for viral dances and memes. It is also a platform where brands grow their business with the help of top marketing strategies from a Gen Z virtual assistant.
GenZ TikTok virtual assistants provide services like graphic design, video editing, content creation, research, data entry, and more. They use the app to showcase their skills, connect with potential clients, and deliver their work.
GenZs discovered the demand for online assistance from busy professionals, entrepreneurs, and influencers who need help with their digital tasks. GenZs realized they could use their TikTok presence to market themselves as virtual assistants and reach a large and diverse audience.
Thanks to TikTok, GenZs work as virtual assistants, earn money and experience and build their brands.