One of the biggest questions people ask on the internet today is how exactly does artificial intelligence work in email marketing?
Yes, they want to know because they have seen how AI is completely reshaping the world of e-commerce, digital marketing, cryptocurrency, real estate, medicine and science in general.
You will agree with me that sending emails has been one of the core components of digital marketing. It is asserted that sending mails to the target audience or prospective customers is one of the ways of ensuring that the needed actions are taken.
Now that more advanced technologies, such as Artificial Intelligence (AI) have come into play, it is now imperative to explore the advantages and usability of Artificial Intelligence in email marketing.
If you have been looking for the roles and usefulness of AI as far as email marketing is concerned, then you need to read on to see how it sets about the tasks.
Exactly How Experts Use Artificial Intelligence in Email Marketing
Table of Contents
1. Fine-Tuned Personalization
Examine this scenario: you got an email from an eCommerce platform with the aim of getting you to patronize it.
Sadly, there was no personal identity (such as your name) to signify that the mail is meant for you. It is likely that you would send such an email to the trash bin and block the sender.
Why is it so? You weren’t recognized because you feel such a badly-addressed mail doesn’t get to tickle your fancy by making you feel special.
This is why Artificial Intelligence (AI) gained more traction because of the fine-tuned personalization it gives to emails. Ideally, AI analyzes the consumer behavior of each prospective buyer and goes on to generate data-driven insights about such persons.
It is worth the aid of the gathered and collated data that AI helps email marketers to customize the mails to meet the needs of the targeted subscribers.
2. Determination of Optimal Timings
You pay huge fees to keep your mail list running. You want to have more open rates and conversions. You cannot achieve that by sending emails anytime your fingers itch to type on a keyboard.
Instead, you need to be meticulous with the timing of your emails. That is where Artificial Intelligence (AI) comes into work in email marketing.
In this instance, AI helps to remove the guesswork from timing and replaces the same with automatically analyzed timeframes for sending out emails. It also takes a notch higher by automating the sending of mails, such as on a daily, weekly, bi-weekly, or monthly basis. You also get to set different timeframes for each of the options you selected.
3. How Artificial Intelligence Work in Retargeting
In the world of digital marketing, you need to explore different channels to keep tabs with your prospective and returning customers. You may have used the retargeting option on Facebook, but there is still work to do. You can achieve the same feat by making use of it in email marketing.
Retargeting by email implies sending out emails to those subscribers or potential customers who didn’t make the purchase. It would excite you to know that they tend to take the needed actions after getting the mails. Therefore, retargeting via mail is one of the ways Artificial Intelligence (AI) helps in email marketing.
4. Product Recommendations
We live in a world that is accentuated by distractions. If you are wondering how to break even as an email marketer, you must be able to utilize all the necessary technologies, including Artificial Intelligence (AI).
As humans, we may not have control over the emails we get. However, you may be facilitating some of the product recommendations you get in your mailbox.
The way it works is simple. The advancement of AI has made it possible for e-commerce platforms to spot those products found interesting by potential customers (especially those clicked on).
Based on a customer’s history and habits, artificial intelligence will be able to determine what type of promo works best with each customer.
Once the click or engagement has been made, the next thing is for the built-in AI algorithm in such e-commerce platforms to send you recommendations of that product and some other related products.
5. Optimized Subject Lines
If you want your mails to always be in the Primary tab of every mail recipient, you must as a matter of urgency make use of Artificial Intelligence (AI).
AI has been roundly hailed for the inputs it makes in the optimization of subject lines. As you may know, a badly-written or non-catchy subject/title of a mail is one of the feasible factors behind the low click-through and conversion rates.
AI does a nice job here by crafting the subject line/title in a way that it would stand out in the recipient’s mailbox.
Artificial intelligence also takes off more of the job from the copywriter and replaces it with the crafting of titles that also trigger the recipients of the mail to take the needed Call to Action (CTA).
6. Mailing Frequency
Indeed, identifying the right timeframe for sending mails is one of the ways to have more click-through rates. You should relax or feel comfortable with that either.
With AI at your disposal, you can now find out the potentialities of subscribers to open your emails. With an excellent email marketing platform, you can be sure that emails would only be sent at designated times to those subscribers that have a high tolerance for a number of mails, and who are more likely to take the needed actions.
Use AI to Increase Your Email Marketing Game
Indeed, in this digital marketing game, email marketing is king. That doesn’t mean you shouldn’t continue to explore other ways to increase it. With the aforementioned uses of Artificial Intelligence (AI) in email marketing, you can now use those (and many other strategies) to bolster your email marketing game.