Home Marketing 7 Actionable Email Copywriting Techniques to Optimize Your Marketing Strategy

7 Actionable Email Copywriting Techniques to Optimize Your Marketing Strategy


Using the right email copywriting techniques can help you boost your sales whether you are serving B2B or B2C.

Business owners take advantage of email marketing to promote their services to the target audience. With so many emails coming in daily to the inbox of these subscribers, you want to find the email copywriting techniques to bolster your conversion rate.

Business News Daily reports that email marketing is one of the most important digital marketing strategies for any Small, Medium, and Big (SMB) business. It holds the view that “better data and personalization are the future of email marketing.” Thus, business owners should use the names of the email recipients when sending emails, and be sure to get as much information about these persons.

In this article, you will learn more about the email marketing optimization strategies to use when sending the next series of emails.

1. Create an Emotional Connection via the Use of Power Words

Including power words, especially in the subject line, can increase the open rate of your emails. Power words are those words that tend to invoke the emotions of the email recipients. Words like “Fascinating,” “Wonderful,” “Amazing,” and “Impressive” are examples of power words.

You can also use these words in the content/body of the email, but be sure not to overuse them to prevent spamming.

2. Use the Web Content Tactic to Write Your Emails

One mistake business owners tend to make is to think that writing an email is different from the way web copies are written. On the contrary, emails should be treated with the same dexterity as web content.

 Here are some tips:

  • Only write one idea per paragraph. This makes it easier for the recipients to have a smooth transition from one line to the other.
  • Add images where necessary.
  • Keep the headline short and punchy.
  • Have different ideas to share? Use subheadings to divide these ideas into readable paragraphs.
  • Use bullets to express ideas in short sentences.

3. Create Catchy Subject Lines to Boost Your Email Copywriting Techniques

The subject line is the most important part of an email. If it is not promising or click-worthy, there is no way the receivers would want to check the content. Therefore, make sure that the subject line, which serves as the topic of the email, is catchy.

Read More: How to Grow Your Email List

You can achieve that in the following ways:

  • Create FOMO (Fear of Missing Out). The idea is to trigger the interest of the email recipients to open the email, lest they miss something. You can use words like “Open Now,” “It’s Going Away,” “Limited Time Offer” in the subject line.
  • Keep the number of words short preferably anywhere between 5 and 9.
  • Personalize the subject line by using statements that “speak directly to the receivers.” Examples of such statements are “You,” and “Yours for Today.”

4. Write a Complimentary Preview for Your Email Copywriting

Nice, you have done a great job of writing a subject line that speaks directly to the email recipients. But, that is not all there is to do. Sometimes, these recipients may not be motivated to click the email to open. They need that “extra push” to take action.

Writing a complimentary preview can be helpful. The work of the preview is to offer a shorter message that compels the receivers to open the email. For example, if you are sending an email about an offer on your e-commerce store, the preview can be something like:

  • Grab this offer before it’s gone.
  • Open and get a 10% discount on all purchases.
  • Get free shipping today if you open this email.
  • Open this email to get your gift.
  • We have something exciting to show you.

If you don’t know how to do this, click here to learn more about optimizing your email using some advanced tactics.

Also Read: The Best Email Copywriting Software in the Market Today

5. Increase the Email Deliverability Rate with These Tips

Email deliverability refers to the possibility of delivering an email to the “Primary” box of the recipients. This is important because you don’t want the emails to end up in the “Spam” folder. Here are tips on how to increase the deliverability rate:

  • Avoid the excessive use of CAPS or capital letters. This includes reducing the use of CAPITAL LETTERS in between content and using capital letters to write the first alphabets, other than the words at the beginning.
  • Use only a few exclamation marks, because excessive use could be viewed as “shouting.”

6. Deliver Valuable Content Only Enhance Your Email Copywriting Skills

The content or body of the emails should be valuable. No beating around the bush or trying to be excessively promotional. You may consider using storytelling to hold the attention of the readers.

7. Use A/B Testing to Determine what Your Audience wants

Most email marketing services offer A/B Testing. It is a technique used for measuring the response or possible receptibility of emails.

Use the A/B Testing tool to evaluate the previous emails so you can understand how the recipients responded over time.

Important metrics to look for are:

  • The open rate
  • The link click rate
  • The number of times the email was opened


According to a November 2021 report by the Statista Research Department, email marketing remains one of the most profitable digital marketing channels. It mentioned that companies should expect up to $45 for every dollar spent on email marketing. This includes the $8.49 billion revenue recorded in worldwide email marketing.

Now that you’ve learned about some of the email copywriting tips, implement them, make mistakes along the way and improve on where you failed. With email marketing, you can be sure of engaging your target audience, winning their trust, and making more sales at reduced ad costs.

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CHUKWUKADIBIA ABAH is a passionate freelance writer and contributor to the Entrepreneur Business Blog. You can follow him on: Facebook: https://web.facebook.com/ChukwukadibiaAbah1/ Twitter: https://twitter.com/Chukwukadibia01 LinkedIn: https://www.linkedin.com/in/chukwukadibiaabah/ Instagram: https://instagram.com/chukwukadibia_abah


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