What are the creative dentist marketing tips experts are using to reach new and existing customers? Can one improve on these dental marketing ideas?
Did you know that businesses reported having 25 competitors on average in their market? For larger industries, like the dental industry, this number is even higher.
So, what can you do to stand out among all of the other dental practices in your area? First, you’ll need a killer marketing plan. Second, you’ll need to focus on reaching new customers.
Keep reading to learn three creative dentist digital marketing tips that can help you do both.
1. Website Optimization
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You should already have a website set up for your dental practice, but is it good enough to bring new clients in? Building a website for your dentist marketing is not enough these days, the website has to be great.
To be great, you need to indulge in website optimization.
The first thing to know about website optimization is that you must keep users at the top of your mind. Website visitors should have all of the valuable information on your company simply by clicking on the website.
The goal is to have existing and new customers book an appointment. To do this, you’ll need to take them on a simple journey that ends with an easy-to-use booking system.
Ask yourself: How long has it been since I’ve updated my website? Even sites that haven’t been updated within the year aren’t as efficient as those that have been updated.
An updated website is quick and optimized for mobile use. Both of these technical elements will help you build a highly functional website.
Here’s what your website should have if it does not already:
- Online appointment scheduling
- Online payment options
- Prescription renewal service
- Live chat
- Informative and entertaining content
- Effective call-to-actions (CTAs)
If you don’t know how to implement these things for website optimization, consider hiring a marketing company to do the work for you. View here for more information on how the pros can help with creative dentist marketing.
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2. Content Strategy
Online marketing for dentists is important because users have a lot of questions about their oral health. To provide them with the answers to their queries, you can create content with a winning strategy.
Starting a blog with content on proper hygiene, common dental issues and current dental trends is beneficial for you and your potential and existing customers.
Before creating a content strategy, the first step is getting to know your target audience.
3. Join Social Media
Social media marketing for dentists is not as weird as it sounds. When you combine these tools with email marketing for dentists and web marketing for dentists, you’ll have a solid digital marketing strategy.
Establishing a social media presence is important to boost brand awareness and improve overall online reputation. Social media is what can bring more people to your website if you stay consistent with posts.
4. Optimize Your Google Business Profile
Have you ever heard me say that one can turn Google into their no. 1 salesperson? One of the ways to achieve this is by optimizing your Google Business Profile. As a local business, having an up-to-date Google Business Profile is a necessity. Your prospects should be able to discover you when they go on Google to type, “Dentist near me,” or “Where to find a dental doctor near me.”
Your business profile on Google can only pop up if it’s well-optimized. Do not forget to add your phone number, email address and website to your profile.
Add images and relevant videos of your business environment and a few of your behind-the-scene while maintaining the privacy of your clients. Encourage your satisfied customers to leave a positive review for you on your Google Business Profile. This will help you rank more on search engines when your ideal customers come looking for you. Regularly monitor your position on the listing for several keywords.
Reach New Clients with Creative Dentist Marketing Tips
The digital age isn’t leaving anyone behind because every industry can benefit from it. Whether you are new to dentist marketing or have been practicing it for your business, you can gain the upper hand with the above tips.
Although dentist marketing is something you can do in-house, hiring a marketing team who knows your industry is key to successfully reaching new clients. They can help you implement the above strategies and more.
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To read more articles for businesses like yours, check out the other posts on our blog to learn about the best dentist marketing ideas.