Start, Manage and Grow Your Business
Reading Time: 2 minutes The marketing techniques you used in 2017 may not work as well as they used to in 2019. Digital marketing has changed more over the last three years than it has in over five. The trends do not seem to slow down – the digital landscape is dynamic and volatile. Marketing gurus such as Eyal Gutentag advocate […]
Reading Time: 3 minutes The e-commerce trend has opened avenues that the boomers couldn’t even dream of during their time. Online retailing has become a prominent avenue for entrepreneurs to become a self-made boss. Everyone wants their own share of rags-to-riches success, but not all start-up stories go as far as others do. Surviving in this competitive time for […]
Reading Time: 5 minutes Last week I was at the airport to pick my Dad up. He had insisted he must join his wife (my Mum) who has been in Lagos for almost 2 months now. The traffic congestion that Wednesday was mad, typical of what happens whenever it rains in Lagos so we decided to eat at one […]
Reading Time: 5 minutes Who says that you have to have millions of dollars in ad spent before you can make a decent income on the internet? If you are a small business owner and you’ve ever tried selling a product or service online but people hardly buy from you then there’s something wrong somewhere. Being on a shoe-string […]
Reading Time: 4 minutes What are the profitable side hustles busy entrepreneurs or employees can start right now without interfering in their existing engagements? Who doesn’t want to earn a little more money? Whether you wish your paycheck stretched a little further or you’re saving for something and you want to boost your savings a little more each month, […]
Reading Time: 4 minutes You’re about to discover 3 simple but powerful psychological triggers you can use in your online and offline marketing to grab your prospect’s attention so you can get them to read, watch or listen to your sales message or letter. Getting attention is hard these days, especially now that almost everybody get updates, notifications and […]
Reading Time: 4 minutes Stereotypes can kill a woman’s self-confidence in business if it’s not well-managed. Nearly all female leaders in business and the corporate world that rise to success face a myriad of discrimination and harassment on their climb to the top. The sad truth is that it really doesn’t change as they ascend the ladder of success, […]
Reading Time: 7 minutes During the recent community updates and quarterly results presentation, Mark Zuckerberg, founder of Facebook said: Before we get started, I want to talk about the announcement we just shared that Sue Desmond-Hellmann is leaving our board to focus on her health and other commitments. Sue has been a wonderful and thoughtful voice on our board […]
Reading Time: 4 minutes Why is being able to manage corporate crisis so important in the growth and expansion of a business? What is the primary function of a crisis management plan in a corporate organization? And what are the core phases experts should be looking at? As a business owner, you have to be open to the possibility […]
Reading Time: 5 minutes How can you make your sales letter more appealing, straight-to-the-point and highly converting? How long should a good sales letter be so that prospects don’t burn out reading it? And what are the specific features that distinguish a boring sales letter from one that would make customers buy over and over again? While it’s important […]
Reading Time: 4 minutes You will be surprised by how many companies use air compressors. They find them to be a super effective and efficient way of supplying power for different operations. For example, have you ever thought of what happens during car production or how beer is made? If you look around you, most of the every-day items […]
Reading Time: 4 minutes Why is cybersecurity becoming such an important career choice? What do big brand companies and tech-enabled small businesses stand to gain when they hire cybersecurity experts in their firm? Why exactly do we need more cyber security professionals in various businesses today? And what’s the volume of cybersecurity threats in 2019? Everyone is becoming more […]
Reading Time: 4 minutes Unlike in the past, the e-commerce business model is fast replacing the old brick and mortar form of business. This is due to the high increase in the rate of online shopping habits of people these days. However, just like every form of business, it has its highs and lows. And for you to be […]
Reading Time: 7 minutes How do you explain series of employment gaps in your resume when hunting for a new job that you so much desire? What exactly do employers want to see to say that you have a good resume? And what does a perfect resume template look like? Job hunting is a grind. It’s so time-consuming and […]
Reading Time: 7 minutes There’s a bunch of endless misconceptions about leadership most people in the workplace aren’t even aware of. These are things nobody is telling you about leadership that you will surely get to know and experience the day the mantle falls on you. Leaders are thought to be born and not made, but that’s not to […]
Reading Time: 5 minutes What outbound sales techniques are you currently using to grow your business? How effective are these sales strategies? And what can you do to improve on these already working outbound sales techniques and increase your revenue? You see, if you’re trying to figure out the best marketing strategies that would help you in your next […]
Reading Time: 3 minutes An interim power company can provide you with a power supply that helps you remain online until you can hook up to a permanent supply. There are five tips below that explain why interim power is a good idea, and you need to decide if you are bridging to permanent or simply working with the […]
Reading Time: 3 minutes How do you protect your small business network from cyber attack in a world full of criminality? Cyber crime cost victims $2.7 billion in 2018 alone, according to the FBI, and the U.S. Small Business Administration reports that 88 percent of small business owners feel vulnerable. Why? Small businesses make ripe targets for criminals in […]
Reading Time: 4 minutes Running a restaurant takes a lot of energy, ambition and time, as the owners of top Australian restaurants will testify. Often, being the only person who has responsibility for all areas of restaurant management means that you can be pulled in several directions at once. Not being able to have an overview of the whole […]
Reading Time: 8 minutes Turning your business blog startup into a multi-million dollar brand is possible. If you’ve always wanted to make money with business blogs, this is for you. If a blog gets over 250,000 unique visitors per year, the blog can successfully generate well over a million dollars per year as its revenue and at the long […]