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Top Tips to Choose the Right Brand Character for Your Business

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The right brand character
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Trying to come up with a good character for your brand or business is something that isn’t always easy to do. In fact, it can take quite a bit of deliberation to try and figure out what suits your business best. After all, if you are trying to appeal to younger children, you will probably want a peppy, animated character for your brand. If you are trying to appeal to business owners, a relatable, yet serious character is going to get the job done more efficiently.

However, there are some factors to consider when you are designing your brand, and by following these, you can rest assured knowing that prospecting customers will be intrigued by your character costume.

Knowing What Your Mascot Will Be

There are three main types of mascots that you can consider. There are human mascots, object mascots, and animal mascots. Of course, there are plenty ways to combine these different types of mascots. You could have an animal mascot that has a body of an object. The same applies to human mascots as well. The bulk of the decision will come down to what kind of service your brand will provide.

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If you want to promote your brand as a person, such as a public speaker or a freelancer, you are going to want to go with a human mascot. If you are a one-man army of a business, you might want to consider modelling the mascot after you. Otherwise, you will want to make the characteristics of the mascot representative of your business.

If you want your business’s character costume to be easy to visualise and you want to associate it with an object (for instance, plumbers could go for a plunger), then you will want to consider going for an object-based mascot. These mascots are usually objects that are related to your business. Real estate agents could use a house as a mascot, libraries could use books as a mascot, and the list goes on. These are often easy to relate to your business.

Finally, if you are aiming for a business that is related to animals, or if it is important for your business to be associated with animals, you will want to look into an animal-based mascot. Whether you are a company that handles eggs, milk, cheese, honey, or another kind of animal product, or you are an animal shelter, you will find that having an animal mascot makes your business much more appealing to customers.

Further Specialising Your Mascot

Once you have your character costume idea in mind, you will want to focus on finalising and specialising it. What this means is that you will want to fine-tune some of the details to further suit your business. For instance, if your business’s model or idea is based off of a real person, you can fine-tune the human mascot to be based on that real-life person. Of course, there are some extra steps in this, but it is one of the ways you can make your mascot unique. Another twist you could bring to a human mascot could be basing your mascot off of a superhero, or creating your own superhero.

Animal Mascots

For animal mascots, you will likely want to base the animal off of what your business does. A common example is that companies that produce cheese, milk, yoghurt, and other dairy products often have cows as their mascot. This is because their products are milk-based, and cows are the most commonly associated animal with milk. Another example is if you produce pet food specifically for cats or dogs, you could choose a mascot that suits this role. You could even give the animal mascot humanistic features, such as a chef’s coat.

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One last thing to consider for animal mascots is the meaning that your chosen animal carries. For instance, big cats such as lions and tigers are seen as strong and powerful. If your product is one that is meant to make consumers feel stronger, more powerful, or similar traits, this is a mascot you will want to consider. Small, fast animals such as rabbits often signify a sense of energy. From batteries to energy drinks, there are plenty of ways you can incorporate this into your brand product. If you are feeling particularly creative, you could run the risk of not necessarily connecting the animal to your brand, but utilising your animal mascot to create a different connection to your customers (such as a humorous one).

Object Mascots

For object mascots, chances are that you will be adding human or animal features to the object. After all, a plain house isn’t going to be a very captivating mascot. If you work for a tyre company, you could consider creating a human-like mascot out of tyres. Likewise, food brands can humanize their food as their own mascot. A typical example is that of KFC.

To create the most suited mascot for your business, bear in mind all the tips mentioned above and you will be on your way to creating a mascot that will give your business that extra boost

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