Marketing is beyond the sales pitch you make. It is so much more than the flash of a 60 second commercial or an animated billboard. It’s a study of human nature and what connects what the eye sees and the ear hears to a need to pull out the pocketbook and buy a product.
By studying what people need, the best time and way to offer it, and what price stimulates spending, you are delving into the psyche of your prospective clientele to understand just what makes them tick and how to influence their way of thinking and spending.
True marketing encompasses the journey of your prospective client from before the sale, through the product viewing, among your employees, and beyond the sale. This process seals the deal with warm customers already looking for your product, as well as drawing in the people who didn’t know they were looking for you in the first place.
How the Sale Starts Before the Shop
How do you do it? How do you get someone to buy something they didn’t even know they needed? It’s easy enough to have a customer come into your store or visit your website when he is looking for a specific item.
However, using that powerful tool called marketing, you have several methods and ways to attract a customer into your business, as some of the greats like Mark Crumpacker have successfully demonstrated.
You can use some or all of the basic human senses to lull your customer into the desire to purchase your items, grab his attention, and keep it once he visits your products. When done right, it’s more powerful than voodoo.
How to Use Basic Human Senses to Attract More Customers
- Sight: use emotionally charged colors to lead to the sale
- Smell: draw your client in with enticing smells that stimulate memory or emotions
- Sound: catch your client’s attention or sooth them during shopping
- Sensation: allow for item handling and promote a comfortable environment to keep him shopping
- Taste: use samples to entice purchases he didn’t know he wanted
Depending on what you are selling and how, these senses can all be used or some can be especially capitalized upon to lead to the final purchase.
You may want to get in touch with us to help you design a unique marketing strategy that will activate the feeling you want to see in your prospects using any of these human senses.
How People See Merchandise
Did you know that a typical customer heads toward the right side when entering a retail store? With this in mind, use your marketing skills to capture your customer’s attention right away and keep him moving through your store or strategically help him maneuver within your website.
Lead the sale by guiding your consumer gently through your wares without him knowing it by making his experience pleasant and user-friendly.
Catch his eye with variety and put partner items (like peanut butter and jelly or shoes and socks) side by side to encourage him to buy other items. He happily examines, considers, and ultimately purchases items he desires as well as more he hadn’t considered until he came upon them.
How To Market Through People
Here it isn’t about other shoppers or word of mouth, as powerful as these can be. This is all about finding the right staff that will welcome, help, and complete the sale with your customer.
Statistically, a consumer purchases more if he has a positive encounter with your employees. Selectively choosing your staff who represent you throughout your customer’s shopping experience is another key component that you can control.
This point of sale marketing approach is simple and long-lasting, as a client tends to return where he has felt welcomed and has been treated well.
Obviously, marketing begins long before your customer seeks you out. Reputation, outstanding advertising, how you make your sales pitch, and products that are worthy of purchase bring your customer to your door or online platform.
Great quality, prices, and exposure are marketing 101. However, there’s so much more to it. If you need massive result, one that will mesmerize your competitors, one cool strategy is to keep your marketing strategies moving forward.
These marketing strategies must be kept consistent as your customer experiences your presence, your wares, and your staff.
Your marketing follow-through keeps him returning and telling others, and those are the most powerful marketing tools you have. This is what is popularly acknowledged as word-of-mouth marketing.