What email marketing hacks work so well for you as an ecommerce vendor?
Right about now you’re probably thinking that email marketing is old school, yes? You consider it a relic of the past. Something largely ignored by today’s consumers and easily pushed into spam folders.
If that’s you, can I shock you?
You are dead wrong.
Email campaigns work wonders for ecommerce sites. They are a cheap form of marketing, highly effective and regrettably underutilized.
If you are serious about learning how to run a super successful ecommerce business from anywhere in the world, below are a few email marketing hacks for ecommerce vendors.
Ask for Email Subscription During Checkout
You understand the ecommerce sales cycle right? Someone discovers your store via Google; they peruse your site; add it to their cart; and make a purchase.
But what if you want to bring that one-time buyer back a second time, or maybe a third or fourth time? One way to do it is through email marketing.
Get this wrong and you will never get to understand the undisclosed secret of that 20 year old girl who built a $900 million ecom business in 3 years. Everything was not all about her large social media followers.
Some ecommerce proprietors try to trick shoppers into signing up for promotional emails. They leave a small, already checked box at the bottom of their payment page reading, “Yes, sign me up for emails.”
While this is hardly unusual, it’s not the best way to go about things. Instead you should allow consumers to opt in voluntarily. This ensures the folks getting your marketing emails actually want to receive them—and prevents you from having a bloated email subscription list with a low click through rate.
You want to target shoppers who actually want to hear from you.
Encourage Social Media Followers to Sign Up for Emails
Some ecommerce vendors are foregoing email subscription lists in favor of building out their social media profiles.
At first glance, this may seem like a fair idea. After all, social media is a powerful tool that allows for two-way conversations between brands and consumers. Still, even if you have a robust social media presence and a robust startup team to work with, you ought to leverage email marketing as well.
Research shows over 90 percent of consumers use email at least once every day; and for every $1 you put towards marketing this way, you earn $45. That’s an impressive level of engagement and return on investment that social media marketing just can’t match. Imagine the power of using email and social media marketing in tandem.
Send “Welcome” Emails to New Shoppers
Some ecommerce enterprise platforms allow vendors to place floating banners on their home pages urging visitors to sign up for email marketing. This will annoy users who won’t want to opt in to email before they’ve perused your site; unless you sweeten the deal.
A smart way most ecom experts use in sweetening the deal is by offering deep discounts or coupon codes in their “welcome” banners.
For example, “Welcome! Sign Up for Emails Today and Get 15% Off Your First Order.” Even if the user isn’t interested in buying something right away, the coupon is just too good to pass up.
They might sign up for the email service just in case. From that moment going forward, you now have an opportunity to re-engage that customer in the weeks and months ahead. Could there be a better way to promote your ecommerce business seamlessly than this?
Send Cart Abandonment Reminders
If you want to commiserate with other ecommerce entrepreneurs, all you need to do is bring up cart abandonment.
Cart abandonment is the bane of the ecommerce industry. A prospective customer spends 45 minutes on your website, carefully adding stuff to his cart, only to abandon it at the last second.
Why do customers abandon their cart halfway?
This could happen for any number of reasons. Maybe the shopper got distracted and couldn’t complete the order. Maybe something in your checkout process derailed them, such as slow load times or an especially clunky interface.
Whatever the case may be, email marketing is an ideal way to re-target this customer.
Send the delinquent shopper a polite reminder: “Your cart is full, would you like to complete your order?” That may be all it takes to turn an abandoned cart into a successful sale.
These are just a handful of email marketing hacks ecommerce vendors can use. With a little bravery and experimentation, you can adjust your e-commerce marketing strategies to fulfill your specific needs.