What do marketing experts do when they experience a failed campaign?
I’m sure you must have thought about that and possibly made effort to ask some of them about how they handle failed marketing campaigns.
If that’s true, I’m here to help with a quick guide.
Being a marketing expert doesn’t make you immune to failure.
No, it doesn’t.
Failure is a fraction of our human imperfections. Nobody ever became ultra-success without encountering failure at one stage or the other in their life. A couple of years back, Mark Zuckerberg at the same time he was on a short visit to Nigeria, he lost over $200 million investment in Elon Musk’s project.
There are some failures you can avoid through adequate planning and strategies, and there are also some you can’t do anything about. They just happen!
What is most relevant is that you should not be caught repeating the mistake over and over again.
As a ninja marketer, when you launch a campaign and it tanked, there are 3 things you can do about it.
1. Talk About Your Failure And Use It To Educate Others
Have you read of blog post titles like; “What I learnt After Losing $10,000 in Facebook Advertising”, “This is One Mistake I Made in My 20s That Made Me Homeless For 3 Years”, “Marketing Mistakes I Made That Nearly Got Me Locked Up About My Clients”, “Why My First 3 Blogs Failed,” etc?
The list can be endless but what is important here is that you are educating your readers from your personal experience. Top marketing experts do this a lot.
I did this sometime ago with the story of how I lost opportunity to make some millions from agency fee marketing for a Real Estate Billionaire. Same day, we got over 100 requests in our Facebook community.
That post resonated with a lot of people in our Facebook community for entrepreneurs. I’m sure it will also work wonders for you if you give it a shot.
2. Learn The Lesson That Came With It And Move On
You might be better off that way if you don’t have existing social proofs that could clean up your messes.
In everything I do at this early stage of my life, I do it for the social proof, not for the money.
This is because I know that more social proofs means more money.
I discussed how to boost your social proof repeatedly in this post, Don’t just read it, study it!
3. BUT NEVER YOU DENY IT, LIE ABOUT IT OR TRADE BLAMES
I had to capitalize this because this is where most people are losing it.
They want to portray a perfect lifestyle to boost people’s perception of them but little did they know that their audience will surely find out.
Listen up! The people you are dealing with are not morons. There’s no way they can believe you all the time that you have never experience a failed marketing campaign since you started.
If you deny it and at worst blame someone else for it, I can guarantee you that you won’t learn anything.
You will learn absolutely nothing! Guess, what?
You will rehearse the failure again.
Instead of trading blame, own it and get your team to work so that they can find out why your marketing campaign failed. In the process of doing this, you might realize that the problem came from your copy, targeting or even engagement.