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How to Advertise Your Business on Facebook in 2017

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Facebook advertising secrets
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Facebook advertising secrets

When it comes to present day digital marketing, it is no longer possible to neglect the power of the social media. Now, even though its popularity is no longer at its peak, Facebook is still the king of online sales. However, this does not mean that advertising through Facebook is bound to give you the desired results. There are a few things you need to know and a few rules you must follow in order for this to work. With this in mind, here are few tips on how to advertise your business on Facebook in 2017.

Think About Mobile Users

One of the first things you need to know about digital marketing is that it is becoming increasingly more mobile- oriented. In fact, according to eMarketer, for the first time in history, mobile spending will surpass 50 % of all digital purchases. We are talking about $100 billion worth market. Furthermore, they estimate that most digital buyers will shop via their smartphones in 2017. Because of this, it would be smart to think about mobile users when composing a Facebook campaign.

Plan Your Schedule

Although this may be unexpected, the price of an impression greatly depends on the season. In other words, during shopping holidays like Black Friday, Christmas, or Valentine’s Day, the cost of a click will go significantly up. Seeing how the difference can be quite significant, this is something worth considering and even planning ahead for.

Related: Step by Step Guide for Selling ANY Product on Social Media

Related: Copy These Ideas to Start Making 6 Digit Figures Income Online Every Month

Become Image Oriented

Everyone knows that Facebook and other social networks have algorithms which govern them. Well, according to people with years of experience in this area, the amount of text in the image greatly influences the delivery. You see, Facebook prefers images over text, which is why keeping your ad highly graphical may just work. Still, this would mean hiring a professional designer or someone willing to help to make the ad more engaging.

Use Video Often 

Video advertising trends more than anything else today

Finding the Right Tools

No matter how great your plan is, the way you execute it is a thing that can make or break your effort. This is why, you need to find the right tools for Facebook advertising. This would allow you to set up an advertising account, target new audiences, and track them across various websites they frequent. All in all, each and every one of these tools makes a huge difference in your advertising efforts and is not to be underestimated.

Related: Secrets to Successful Social Selling

Related: How Inbound Marketing Can Change the Way You Do Business in 2017

Ask for Feedback

Sometimes, companies look for a way to find out what their clients are thinking by indirect means, like hiring consultants and doing an expensive market analysis. Sometimes, however, the easiest thing to do is just ask. In this day and age, conducting an internet survey is not a difficult thing, but in other occasions there are few more tricks you can resort to. Simply ask a question (anonymously of course) via Reddit, Quora, or a similar website and find out what the clients really think about your ad. In this way, you will get a unique opportunity to make amends.

Conclusion

As you can see, advertising your business on Facebook takes a lot of finesse. First, you need to understand the way this medium works in order to tailor your ad to it. Second, you need to understand your audience in order to find the best way to approach it. Sure, something like this is never simple, but then again, succeeding in the hostile environment of digital marketing is not supposed to be easy in the first place.

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33 Comments

  1. Honestly, You have written very informative blog and it is very important to use the standard of language according to your targeted audience. I really appreciate your effort that you have shared such essential tips with us sir.

  2. Hi,

    This is really useful post as I was planning to start an ads campaign at facebook. Advertising the business on fb will surely get good results.

    Thanks for sharing.

  3. Hi Oscar,

    Good Article for facebook advertisement. i am really surprised to know that video ads do generate a great response.

  4. Hey Oscar Waterworth

    Great stuff, recently I tried promotion on Facebook and get perfect response. and this post gives another insight. thanks for sharing.

  5. Hello Oscar Waterworth,

    You are absolutely right about we should avoid adding videos to our ads. I have personally experienced it. Rest listed tips are also very useful.

    Thanks

  6. Social media itself is a catch-all term for sites that may provide radically different social actions. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content. Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine. Success with social media and content marketing requires more listening and less talking.

  7. I tested Facebook ad for the first time with just $1. It didn’t work out well in terms of the traffic because I promoted a link.

  8. This is great post, Oscar. I have used Facebook ads in the post and continue to do so with good results.

    Obviously, we would all prefer free organic methods but Facebook ads work wonders.

    Thanks for sharing.

    1. Yes,Samuel.

      That’s very true. I also use it and will continue to do so, except I won’t use it to promote any link again except my generating leads with it. It kills CPC so fast.

      Emenike

  9. This is great and wonderful. Facebook has developed to a stage that you don’t need to stress yourself before you can advertise anything online.

    Social media is the key
    Thanks.

  10. Hey Oscar,
    Such amazing post. You have very well written. As facebook advertising offers some of the mainly healthy options when it comes to advertising and precise audience targeting. You can use ads to do a diversity of things also Facebook is a great way to target the audiences you want to reach.
    It’s good to read this, Thanks for sharing.

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