How brands are utilizing voice marketing to grow

Technology is constantly revolutionizing to offer the best alternatives to people, and marketing had to adapt to all these changes. As a result of this, voice marketing is now the new concept of communication in the marketing field today. With the Professional Master’s Degree MBA in Digital Transformation (CDO, Chief Digital Officer) created by TECH University, it is easy to recognize the relevance that voice assistants have. Voice assistant is one of the fundamental parts of this new trend because customers need to have an experience more than a purchasing process.

Voice marketing consists of the use of strategies to position a product or service in searches through devices such as Google Next, Amazon Echo, and Apple Home, it also includes intelligent assistants such as Siri, Cortana, and Alexa, among others. 

It is used in houses, cars, watches, or other accessories with a bit of artificial intelligence that does what people ask if the information is within its range of the network, database, or available on the Internet with the advantage that only the voice is needed to use it.

Also, it is necessary to know the market by identifying the people that use these technologies. According to a study carried out by Google, 50% of voice assistant tools have these devices in their living room or dining room, 25% in their bedroom, and the other 20% in the kitchen. 

70% of the people who have a voice assistant use it daily since it is a tool that allows them to multitask, get things done faster, and get quick insights into many questions. On the other hand, when these people were asked what they would like to receive from brands, the answers were:

  • Information about promotions, offers and discounts.
  • Tips and information to make your life easier.
  • Information about events or upcoming activities.
  • Options to find business information such as address and work hours.
  • Have customer support on these devices.

Benefits of Voice Marketing for Your Brand or Company

The key is making your brand part of the customer’s everyday life. One of the biggest benefits of voice marketing is the flexibility it gives users to be able to reach more than one user at a time. But, how to implement this strategy?

1. Search Engine Optimization (SEO)

It is named PASO (Personal Assistant Search Optimization). The way it works is to generate content based on what the target audience is looking for. It shows you how to ask these questions to the assistant based on long-tail keyphrases. These long-tail keyphrases are strings of several words in sequence and with meaning for a more specific search. One example of this could be: ‘’Where can I take oil painting classes?’’ or ‘’I want to buy blue tennis shoes.”

2. Geography

Users often use location commands to find addresses and services, from a geographic point. It is especially important that the address of the company or business is optimized to increase the chances of appearing under this search technology.

3. Audio

If the user prefers voice assistants to do their searches, they would want to also get answers in the same format. The implication is that voice marketing requires creating audio content as well for you to rank.

4. Structuring the information

The information provided to the consumer must be concrete and precise. Your content should be properly structured in such a way that it will be able to answer the 5Ws: Who, What, Where, When and Why.

To achieve this, the corresponding actions have to be taken to position these keywords by creating blog content, optimizing your website and giving search engines access to view your site. Other things you need to do to increase your chances of ranking for voice search are to use tags, meta description and a properly edited slug in your content. Make sure it is no more than three levels deep. Adjust your Google Business Profile so as to appear on the first SERP.

Professional Master’s Degree MBA in Digital Transformation (CDO, Chief Digital Officer)

TECH Technological University designed this program due to the emergence of modern technologies and the significant advances every year. For this reason, the role of the CDO (Chief Digital Officer) who must lead this digital transformation is to seek the greatest benefit for the organization. However, this person needs to have relevant knowledge in areas like business management, digital transformation, analytical techniques, digital communication, Internet of Things, among others.

During these 12 months with 1,500 hours of training, the student has access to the program’s content at any time and from any device. This allows them to self-manage their study time with maximum flexibility and adapt to each student’s schedule. Each content in this master’s degree program is designed by leading professionals with the main goal to understand project management from a strategic, international, and innovative perspective.

In each module, students from this institution will learn about the digital environment in processes, digital transformation in the enterprise, the digital era, digital transformation as a 360º strategy, marketing channels, new behaviors in the digital transformation of companies, business process management, process modeling and analysis, process control and optimization, legal aspects of digital transformation, among others.

TECH Technological University

TECH Technological University, the world’s largest university, is also the official online university of the NBA (National Basketball Association) in Latin America. It belongs to the TECH educational group, a Spanish-owned multinational recognized by the Financial Times as one of the 200 fastest-growing companies in Europe. The company, founded and directed by Manuel Sánchez-Cascado de Fuentes, has also been considered the most highly valued Spanish technology company in the last 15 years.

Thanks to its fully digital learning system, it supplies training to students from anywhere in the world. An international trajectory has allowed it to become a benchmark in distance learning, with a catalogue of over 10,000 programs, over 100,000 new students each year, and 500,000 graduates from over 150 countries.

As a specialized highly qualified postgraduate program, they offer their students the best training at an international level. TECH University is a leading brand with an employability rate of  99%. The implication is that the majority of their students get employed within the first twelve months, according to data from the consulting firm, KPMG.

Emenike Emmanuel
Emenike Emmanuel is a multiple award-winning blogger, CEO of Entrepreneur Business Blog, Chief Evangelist of Ebusinessroom Ventures, and the Lead Coach of an online community of over 12,000 business owners called, The Excellent Entrepreneurs' Network. He’s here to help you start, manage and grow a profitable and sustainable business using digital marketing strategies. Follow him on Facebook, Twitter, Instagram, LinkedIn & Pinterest with this handle, @emenikeng. Telegram group - t.me/yourfirst1000 | Email: [email protected]

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