By Tega Daniel
According to official reports, the number of websites created daily is over 200,000. Currently, there are about 1.13 billion websites in the world. The number keeps increasing daily as more businesses open online stores to reach the growing digital consumers.
While it is easy for most business owners to get a professional to build a reputable website for their company, it is not easy to host a good traffic number.
Are you finding it difficult to get traffic to your website? You are not alone. A lot of entrepreneurs and small business owners are struggling to keep their websites running, more so, get quality traffic to them. 82% of websites are already inactive. This could be because nobody is visiting their websites.
To constantly get traffic on your website you must put in the work. There are tons of ideas to get traffic to your website. You do not need to do trial and error to learn which one works best for you. In this article, we have compiled the 10 best ways to get traffic to your website and increase your daily conversion.
Understand How Traffic Works for Your Business
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In marketing, we use the term traffic to mean the number of users that visit your website. The online space is so large that the US represents just 4.25% of the world’s online population.
Billions of users around the world are either asking questions on Google or engaging with a web page online. Your goal is to get them to visit your webpage to get the solution your business offer in line with their request.
The more traffic you get, the more your relevance on Google and the more sales for your business. By this, we mean, you attract a larger audience as a result of more people visiting your site.
Meanwhile, not all traffic is good traffic. Some persons zoom in on your page and exit immediately. Others come in to view what you have and may never remember your website ever again. What’s good about this is, you can figure out how to engage users to stay more on your site and influence their conversion possibilities. That’s a smart way to increase your website conversion rate.
What Types of Traffic Are Available for Your Website?
There are two major types of traffic:
- Paid traffic
- Organic traffic
But marketers also group traffic to be direct or referral.
What is a Paid Traffic?
When users visit your business website through a paid promotion, it is referred to as paid traffic. Typical examples are Google ads, Quora ads, and social media ads like Facebook ads, LinkedIn ads, Tik Tok ads, etc. Paid traffic comes from clicks via your advertisement posted on various channels to increase website traffic.
What is an Organic Traffic?
Organic traffic refers to users who land on your page through unpaid sources. It is the type of traffic from search results that pop up on search engine platforms like Google, Bing, DuckDuckGo, etc.
Top 10 Unique Ways to Get Quality and Steady Traffic to Your Business Website
1. Learn How to Get Paid Traffic at the Most Inexpensive Cost
Paid traffic is known to be an instant source of the traffic to a business website. It works so long as you keep paying the dollars. But on the other hand, organic traffic incurs little or no cost. Organic traffic has the best ROI and can continue to grow your business over time.
To get quality traffic to your business website even if you are paying for it, here are things you should do:
- Research: You need clarity to gain popularity for your website. Research here encompasses detailed information on your audience, competitors, and product or service category. To drive quality traffic to your business website, conduct deep research.
- Audience Research: Understand everything about your target market. Know what they like, what their struggles are, and their common experiences.
- Keyword Research: 90 % of articles get no traffic from Google. Why? Many website owners publish content no one is searching for. Keyword research helps you to discover words, phrases, or questions your target audience is searching for on Google. Here’s an article where you can learn more about keyword research.
- Competitors Tactic: Spot what competitors are doing to discover what is trending and what’s not. Competitors’ activities can help guide what and how you organize your website activities. But the focus is to know what works best for your company and out beat the competition.
2. On-Page SEO
On-page SEO also known as on-site SEO is the practice of optimizing web pages on your website. It will be of great advantage for your business if you were knowledgeable about website optimization.
Traffic generation to a website begins when you are building the website. Website structure, page speed, and experience are good factors for improving your website on search engine ranking. On-page SEO includes optimizing your headlines, images, and HTML tags.
3. Create Quality Content
Content is king. Create and publish relevant content that meets the needs of your target audience. Focus on addressing their pain points. The quality content you create must be:
- Optimized for SEO
- Relevant and engaging
- Interesting meta description containing the focus keyphrase
- Irresistible headlines and title tags
There are several paid means of getting quality content for your business website. One of the ways to get quality content is to hire the services of freelancers.
4. Build Backlinks from Websites with Higher Domain Authority and Traffic
A backlink is a link-building process that points users from another website to your website. Backlinks serve as a good means of gaining quality organic traffic to your business website.
Guest Posting is a great way to obtain backlinks legitimately without going incurring a Google penalty. It involves you contributing content as a guest on another blog while linking back to an article on your website.
The best way to think of backlinks is to tie real business activities to the process. Imagine you write guest posts for sites like nytimes.com, forbes.com, cnbc.com, or businessinsider.com. As their audience read your featured articles, they will click on your link which will drive more free traffic to your sales page. 2% conversion alone can earn you thousands of dollars in revenue.
5. Engage on Social Media
Are you aware your company’s social media presence is another way to generate quality traffic that has good sales turnover? You should try it! If you are among those who underrate how social media can accelerate business growth, you need to rethink.
To start, add your website link to your bio on your social media platforms. LinkedIn, TikTok, and Twitter are great social media platforms you can leverage for your business. To get the best out of social media, approach it with the intent to add value to your followers and networks. Build relationships intentionally. Facebook is a very useful platform to engage your prospects about your products or services with this same insight.
One strategy you can use for social media engagement is to pick relevant content from your website, create an engaging Facebook post about it, tweet an interesting line and summarize the article for your LinkedIn audience while linking back to your website.
6. Build Your Email List
It’s time to build your email list. As new users visit your site, you can get them to revisit your website again by giving them a lead magnet. For them to access this lead magnet, they will submit their contact details; first name and email address. Email marketing is one of the digital marketing strategies you need to maximize your business growth.
From sending cold email outreach campaigns to regular email newsletters, your website traffic will continue to grow organically. Email marketing software like ConstantContact and GetResponse can help you build your email list with ease.
7. Join and Engage on Forums like Quora or Reddit
Millions of people are already enjoying forums like Quora and Reddit. If you desire to drive quality traffic to your business website, join these forums.
While on any of these platforms, when people share information and discuss key societal issues, share your thoughts too. Use the opportunity to add value. Evaluate topics being discussed while you link back to your page in the comments section without sounding spammy. In a short while, you would have built a community for yourself as an authority and increased your website traffic.
8. Host Quizzes and Giveaways to Generate More Website Traffic
You can also get traffic to your website when you host quizzes and giveaways. These are effective lead generation strategies you can quickly adopt in your marketing. Users will be required to fill out a form in order to participate in a quiz or get a giveaway.
When users finish a quiz or get a giveaway they get shareable results which they post on social media. Their network can click on them to take the quiz or get the giveaway. This tactic will help you drive more traffic to your online stores and grow your email list as well.
9. Hire Influencers to Promote Your Business Website
If you can’t afford to pay influencers for a start, mention their names in your content and share the link with them. So long as your content adds value to their brand, they will be willing to share it with their network.
Discover good influencers in your service/product niche and give them free press from time to time. This will drive traffic to your website as they start sharing your business website. Mind you, this doesn’t take away the place for paid influencer marketing.
10. Offline Business Card
Share your website information offline as well. There are people you may never come in contact with online without first having an offline engagement. At every point of your activities offline, always talk about what you do and attract them to your website.
Final Words on How to Drive Quality Traffic to a Business Website
The organic traffic generator tactic takes a longer time to see results but when it begins, it is evergreen. It also requires little or no maintenance cost in the process. If all you do to get traffic on your website is through paid promotion, you may not be doing enough. Utilize these methods we shared here to find more ways of attracting traffic to your online store.
Feel free to drop your views in the comment section. Share your experience with us regarding using paid and organic traffic methods in your business.
