Product design is an important aspect of User Experience (UX) design. It cuts across the identification of a market need, and the creation of solutions for that need. It also covers how the product or solution can be maximized to the fullest.
In this article, you will learn about the different types of product packaging design. You will also learn how they can influence the marketing or promotion of those products.
What is Product Design?
Product design is a concept that describes the identification of a market need (imagining), the conceptualization of a solution for that need, and creating that solution.
The idea behind product design is to discover some of the challenges that the target market might have. From those, solutions that would fit into that need will be created. As the products are sold out, profits would be made from the same.
Product design is also a broader part of the User Experience (UX). This is in the sense that it aids in the satisfaction of the end-users.
The process includes journey mapping, product roadmap, and project management tools. With these, it would be possible to solve the problems the target audience may have.
The Types of Product Design
For a product to be accurately designed and channeled for use, it has to follow some sequences. Here are some of the most popular types or methodologies of designing products:
1. System Design
System design has to do with the conceptualization of a product idea and relating it to real-world use. For example, you want to package a product or solution for the retail or offline shopping niche. The idea is to come up with solutions that would beat some of the existing solutions offered by traditional offline shopping outlets, such as malls and grocery stores.
Information Architecture is leveraged here to come up with possible ideas on what the structure of the product would look like. Let’s say you are designing a product for an offline shopping outlet.
The first step is to figure out how to categorize the items being sold. Then, the idea can be used to make the buying process simpler for the customers.
The solutions offered here could include item assembly and labeling some of the items, such as the ones on discount.
To simplify the buying process for the customers, you can come up with brilliant ideas like:
- Arranging the items in a logical order
- Placing complementary items either side-by-side or opposite each other.
2. Process Design
Process design has to do with the processes involved in designing the product. In the case of designing a solution for an offline shopping outlet, it could be queuing up to buy something and waiting for checkout.
The concept of process design as a type of product design is to specify the exact steps to be taken at different times during the product purchase process. For instance, at a grocery store, you follow different processes, such as:
- Picking the shopping basket
- Walking around the store to fill the basket with the items you want.
- Queuing up for the items to be checked and payment made for the same.
Something similar is done at other places, such as airports. At an airport, you follow different processes, including submitting yourself and your bags at different points. From the check-ins, passport control, security checks, and customs, it is clear that these are processes that cannot be skipped.
Thus, the process design must be done after the different (possible) processes involved in improving the User Experience (UX) are considered.
3. Interface Design
The third and most important product design methodology is Interface Design. It has to do with the “human-first approach” or aesthetic perspective of the service or product. Under Interface Design, we are talking about the different factors that can make the end-users appreciative of the product or service.
Usually, the Interface Design is structured in a way that the usability of the product or service is highlighted. For example, you want to board a train but you don’t have the cash to pay. The cashier can offer you a Point-of-Sale (PoS) machine to insert your credit/debit card and pay the fee. Likewise, you can use a self-checkout line at a grocery store or shopping mall to pay for the items you purchased.
A good product designer focuses on implementing different features into the Interface Design because this is the point where the end-users would decide if the product is valuable or not.
Importance of Product Design to Marketing
From a marketing point of view, product design can help an organization achieve the following:
Packaging Makes All the Difference
Packaging a product can aid in marketing, as this has made a considerable impression on prospective buyers.
Product Design Helps in Understanding the Market Demands
Even before launching the product, it is possible to find out just what the market demands are. Following the product design methodologies can help the product designer to pick new ideas and factor them in when designing the product.
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At the end of the day, the product will be able to offer much more than its competitors could have offered.
Excellent Product Design Bolsters Acceptability
Brands like iPhone and Samsung are widely accepted and their products sell off faster because they have been able to “capture the market.” By differentiating your product designs, your brand may be able to come up with the right solutions for the right audience. This way, it becomes easier to build brand loyalty.
Product design can help increase your brand’s influence, in the sense that you can identify, and provide solutions that are inexistent in your industry. Understanding the needs of the audience is one way to create solutions and this is what product design does for your brand. Of course, you must hire a professional product designer to deliver this kind of result.