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How White Hat Link Building Will Bring More Organic Traffic to Your Website

How to build links for your site with white hat link building techniques.

If you are looking to increase your website traffic, there are many ways to do that. You can run adverts to drive more people to your website content, hire influencers to talk about your site or simply share flyers about your business. However, if you are looking to drive organic traffic, it is high time you paid attention to white hat link building.

In the world of Search Engine Optimization (SEO), website owners are continually looking for traffic. This is because the more persons that visit their site, the more chances they have to make more sales. Many website owners now leverage white hat SEO to do that. In this article, you will discover the major strategies to build links between your site and other websites.

Strategies for White Hat Link Building to Drive Organic Traffic for Your Website

Now, let us talk about the different strategies you can use to start building quality links that will attract high-value prospects to your website.

1. Seek Guest Posting Opportunities

One of the best ways to build backlinks to your website is to become a Guest Post writer or Contributor to another website. It helps if you are reaching out to a site that is within your niche. For example, if you run an insurance blog, it would be a great idea to contribute to another insurance-related blog.

In Guest Posting, you are creating original content that cannot be republished on any other platform. If you are looking to do this, here are some tips to help you:

Write on Viral Topics

Your choice of topic should be viral, i.e., content that triggers massive interest. Also, your title should be catchy or click-worthy.

Expert Authority/Mastery

Approach the topic from an authoritative point of view. That is, you must have in-depth knowledge of the topic beforehand.

Be at Home with the Guest Posting Guidelines

Before applying to be a Guest post writer/Contributor to a site, ensure that you understand the guidelines.

The guidelines might differ, but they always include important elements, such as:

  • The word count/article length
  • The mode of submission
  • Writer’s personal information (Bio, Social Network handles/links)

You can check out our own guest posting guidelines.

2. Find Broken Link Opportunities

A Broken Link simply means the inactive status of a link or a URL on a particular site. For example, a site owner or webmaster changed the original link of content from www.abc.com/seo to www.abc.com/seo-strategy. In this case, new visitors would not get access to the content because its URL has been changed.

However, this could be one of your opportunities to take advantage of white hat SEO link building. Your primary focus is to contact the webmaster or owner of the site to inform him/her of the broken link you found on the site.

Before that, here are some things you need to have before reaching out:

  • Use Google Console to identify the links or URLs that haven’t been recently crawled (indexed) by Google.
  • Consider using SEO keyword research tools like SEMRush and UberSuggest to find broken links on the site you want to build links with.

Further Reading:

Whitehat link building for organic traffic

How to Reach Out for Broken Link Opportunities

Before reaching out to another site owner to build or rebuild existing links, these are the steps to take:

  • Run a series of checks across different SEO research tools to find the broken links
  • Create content that aligns with the original content from where the link was lost.
  • Now, reach out to the site owner with the ready content and negotiate on how to build the links.

3. Consider Using Infographics to Get Free Backlink Building

In a case whereby a link is broken or you are looking to get a new link from a competitor site, it might be worthwhile to create infographics.

Infographics are images that show valuable content about a particular topic. Many site owners use this instead of writing a long piece of content because it doesn’t take much time to understand the content.

How to Use Infographics to Build Links for Your Site

Infographics can be a source of link building tactics if you follow these steps:

  • Add a link to a piece of content on your website to the infographic. You can do this by adding the link below the infographic.
  • Consider adding relevant clickable buttons/icons to the infographic, such s your site’s social media handles.

Things to Avoid When Using the White Hat Link Building Tactic

Although white hat building can help you grow organic traffic, it may also be counter-productive. This is because some website owners may mistake it for one of those black hat link-building techniques.

These are the major things you must avoid:

  • Avoid link exchange, that is, asking a website owner to give you a link and you give the same back without doing anything.
  • Do not give links that do not relate to the existing content. For example, it is not ideal to give links to insurance content to a health-related website.

White Hat Link Building Opportunities Can Increase Your Website Traffic

White hat SEO is a common type of link building whereby webmasters/website owners exchange links after they must have found the opportunities to do so. If you are keen on growing your website traffic, do not hesitate to take a cue from the tips shared in this article. Rest assured that the clues will help you get the most out of link building for your site.

If this proves to be difficult, it would be a great idea to hire a whitehat link-building service to help find and pitch for these links. However, note that link building takes time and it may take several months before you start seeing the results, in terms of growth in your website traffic.

Chukwukadibia Abah
CHUKWUKADIBIA ABAH is a passionate freelance writer and contributor to the Entrepreneur Business Blog. You can follow him on: Facebook: https://web.facebook.com/ChukwukadibiaAbah1/ Twitter: https://twitter.com/Chukwukadibia01 LinkedIn: https://www.linkedin.com/in/chukwukadibiaabah/ Instagram: https://instagram.com/chukwukadibia_abah

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