Does your e-commerce website need a blog? Yes, it does. Today, integrating a blog section into a website (including an e-commerce website) is done for different reasons. With the blog, you can share important information about your products, offer valuable tips to prospective customers and drive organic traffic to your website.

In this article, you will find out the 7 important reasons why you need to add a blog to your e-commerce blog if you have not done so already.

1. Blogging Brands You as an Expert in Your Niche

Who would you rather buy from – an e-commerce website owner that displays only the available or latest products or the one that educates you about those products? The chances are higher that the latter will gain more patronage.

Reason? An e-commerce website with a blog is seen as an expert in the niche, in the sense that it goes beyond offering products but also offers additional information.

If you have been looking for a way to stand out in the crowd with your e-commerce platform, consider adding a blog to it. You can take a cue from popular giants in the industry, notable among which is Amazon.

I must mention that there are some rules you want to obey to get the most out of this. Top on the list is that every content or blog post you publish should add value to the readers. It could be offering them tips and tricks on how to maximize the product they want to buy. It could also be tutorials on how to use certain products.

Also Read: Top Blogging Tools You Need

2. It is an Opportunity to Create an Online Community of Loyal Customers

In a world where brand loyalty is fast dwindling, you want to do something creative to reignite it and use the same to your advantage. Using your e-commerce website’s blog section, you may be able to create an online community of people who will be loyal to your brand.

What do I mean? You can use the comment section of your blog posts to entertain questions from your readers. Their questions often border on the challenges they might have had using a similar product in the past or it could come in the form of additional contributions to the content shared.

The idea is to have an ecosystem where every visitor to your e-commerce website would be able to share their views, and sentiments or get clarifications on different topics.

On your part, you want to take the time to reply to their questions or comments. If this proves to be a challenge, consider hiring a virtual assistant to handle that on your behalf. The replies should be incisive and when need be, recommend helpful products for the readers.

3. Running a Blog on the Side Can Help Your SEO

Search Engine Optimization or SEO for short is the different activities involved in the ranking of an online-based platform. This includes optimizing the textual content of the platform to cover specific keywords that the target audience is looking for.

This can be used to your e-commerce website’s advantage, whereby you can use the content for the following purposes:

  • Ranking for the keywords related to the products you sell on the website.
  • Boosting the Domain Authority (DA) and Page Authority (PA) of your e-commerce website.
  • Attracting organic traffic, which could run into thousands of monthly visitors to your site. This way, you will save some money on paid advertising.

4. An Opportunity to Create Viral Stories that Can Skyrocket Your E-Commerce Brand’s Revenue

You may be unable to share stories that are both educational and inspirational on a website because the platform is “dormant.” As an e-commerce website, it is mostly used for updating inventories of products.

However, integrating a blog into it offers you the opportunity to share stories and other types of content that can gain public attention.

Examples of such content are:

  • How you were able to start the e-commerce brand from the scratch.
  • The challenges you faced and how you overcame them.
  • The few times you were depressed and wanted to quit but for some reason, you decided to keep pushing.

5. Use Your E-Commerce Blog to Build Industry Credibility

In addition to establishing your authority in the niche, you can also use the e-commerce blog to build industry credibility. This can be done in the following ways:

  • Inviting guest bloggers to share content on different aspects of online shopping.
  • Partner with other brands to come up with helpful content for intending and existing e-commerce shoppers.
  • Inviting e-commerce entrepreneurs to share their journey in the industry, as this would serve as inspiration to e-commerce enthusiasts.

Read More: How to Succeed in the E-commerce Industry

6. Blogging Can Help Your Prospective Customers to Make Informed Buying Decisions

One of the reasons for shopping cart abandonment and low patronage is that the prospective buyers are not motivated to buy. According to Search Engine Journal, blogs “have become instrumental in helping customers make purchase decisions.”

This is largely because the prospective buyers want to read additional information about the products, compare the same with other products and decide for or against making the purchase.

7. Blogging Can be a Consistent Source of Revenue

Promoting your products via paid advertising is no doubt, one of the best ways to sell more products and make more profits. Yet, it can be combined with blogging to increase your e-commerce brand’s revenue.

Here is the idea:

  • Since a majority of the blog posts are optimized for SEO, you can gain more site visitors without paying a dime.
  • Integrating links to some of the products described in the blog posts can help the interested visitors to buy. Besides, there is no time limit to this provided the product link is still active.

Final Words: Your E-Commerce Website Needs a Blog to Make More Sales in 2022

You have been sitting on the fence for a long, but now is the best time to decide on which side of the fence to stay on. I would advise setting up a blog section on your e-commerce website, so you can get more site visitors (at no expense), generate tons of leads, and help your target audience make informed purchase decisions. This is important when starting an e-commerce business that can easily gain virality.

Chukwukadibia Abah
CHUKWUKADIBIA ABAH is a passionate freelance writer and contributor to the Entrepreneur Business Blog. You can follow him on: Facebook: Twitter: LinkedIn: Instagram:

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