People tend to buy more from a brand that they trust. Thus, the more popular and accepted your brand is, the higher the chances of getting patronage. It all takes a mastery of the ways to build brand awareness.
In this article, you will familiarize yourself with how to increase brand awareness for small businesses.
What is Brand Awareness?
Brand awareness refers to the efforts or inputs made by a brand as part of the marketing strategies. The end goal is to make it easier for the target audience to pick out the brand either by the logo or other branding elements. Using brand awareness, a brand can also familiarize new customers with the latest products and services.
The goal of creating a brand awareness campaign cuts across:
- Making it easier for the target audience and existing consumers to identify the brand by important elements, such as logo, name and offerings.
- Using the brand name to represent a whole unit. For example, asking for Pepsi or Coca-Cola instead of just requesting a Cola drink.
Also Read: How to Increase Your Brand’s Awareness
Brand Awareness Campaign Ideas to Inspire You
Successful branding of any business needs to undergo different processes and this can be majorly achieved via the use of one or more strategies.
Below, we share an awareness campaign template that will help you in brand promotion.
1. Spread Your Brand Presence Across Social Media Platforms
Facebook, Twitter and Instagram are some of the best social media platforms for brands looking to establish a social identity. The major goal is to have instant access to establishing communication with the target audience either in terms of creating helpful content or responding to any questions they may have.
Below, we share some of the strategies you can use to spread your brand’s presence on social media:
Be Picky with the Platforms
We understand that you want to have your brand’s presence here and there. You want it to show up on the feed when someone logs into feedback or show up as one of the suggested threads on Twitter.
As much as those are nice, they may be counter-productive. It is not always advisable to do “active social media marketing” because not all platforms can help your company to grow. For example, Instagram is an excellent social media platform for brands that are focused on creative services.
Your company tends to thrive more on Twitter if the services and or solutions offered are meant for businesses that operate on the Business-to-Business (B2B) model.
Invest in Branded Hashtags
No matter the platform you settle for – Facebook, Instagram or Twitter, using branded hashtags can help in branding your business. These hashtags include those branded exclusively for your business and generic hashtags, which are used in the niche you are covering.
2. Take Co-Branding Seriously
Your brand needs to make relevant partnerships during its growing stage. Collaborating with other brands, especially popular brands has a way of “rubbing off” on your brand.
Here is what I mean – if you partner with an established brand, it can help more persons who know about the brand to become interested in yours because “like begets like.” If those brands are great at what they do, it is believed that yours would be the same – or even better.
These co-branding efforts can be done in different ways, such as:
- Donating to charities
- Holding joint events
- Collaborating to sponsor a common cause – more like a Corporate Social Responsibility (CSR).
- Supporting local events
3. Milk Content Marketing to Your Advantage
Content marketing has to do with the use of content to educate and promote the services offered by a brand. It is a brilliant brand awareness strategy because it makes it easier for the target audience to relate to what the brand has to offer.
Storytelling has to be integrated to make it easier to use relatable stories (both fiction and otherwise) to create emotional connections to the brand.
4. Invest Heavily in Paid Advertisements
Running targeted adverts is one of the profitable ways to promote your budget. The Return on Investment (ROI) is usually higher because you will be targeting people who are most likely to patronize your brand. Besides, you can generate quality leads that can be converted to steady customers.
Examples of the paid advertisements options to use are:
- Google AdSense Auto Ads
- Pay-Per-Click Advertising (PPC)
- Google Search Ads
- Facebook Adverts
- Twitter Ads
5. Create Customer Rewards Programs
You may also want to consider reward programs for both the customers and affiliates of your brand. This could be in the form of contests requiring the participants to create content that promotes your brand in exchange for a giveaway.
You can also offer a discount when someone buys a specific amount of product or offer a certain percentage for anyone that refers others to patronize your brand.
Wrapping Up: Brand Awareness is an Unending Marketing Concept
Branding and rebranding your business takes a lot of time and effort but once you get a hang of it and employ the right hands to oversee, you can see a surge in your brand’s revenue. With the tips I shared in this post, you can become a super brand strategist in the shortest time possible. Feel free to share any other thoughts you may have in the comment section.