By Dentists can now utilize SEO to organically attract traffic to their dental website. It will be an error to depend on luck when you can use search engine optimization to attract patients consistently to your local business.
The same way law firms can use SEO, so also can dentists. With these five dental SEO tactics, you can increase your website traffic and attract more patients to your dental office website.
Is the website for your dental office designed to attract new patients? Do you make use of dental SEO? If your answer to these questions was a resounding, I don’t know, you’re not alone. Dentists near you are also looking for the best dental SEO tactics that can help them attract more patients.
According to online consumer statistics, over half of the population of the United States now use online search engines to find local businesses. With over 200,00 dentists in the United States, making sure your dental business stands out online is critical to recruiting new patients and expanding your practice.
It’s no longer sufficient to optimize your website only for a treatment keyword like dental implants or periodontitis. The majority of patients are uninformed of the particular titles of the treatments they require; all they know is that they have a problem. As a result, it’s up to the dentist office website to discover a way to engage with them by implementing a focused search engine optimization strategy.
What is Dental SEO?
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Dental SEO is a digital marketing method that focuses on the use of popular keyphrases people look for in search engines to direct organic web traffic to a dental website in the United States.
The more relevant your keywords are, the more likely your content will appear near the top of a search engine results page (SERP), making it easier for potential patients to reach you.
Here are the top 5 SEO strategies for dentists that can help you to boost your website traffic and bring more patients to your dental office and website, including the use of relevant keywords.
1. Start Using Relevant Long-tail Keywords
The smartest strategy to unleash the full potential of your website so that it can start attracting more patients is to use relevant long-tail keywords.
Patients who are looking for dental treatments use specific vocabulary, which dental practitioners must be aware of. Researching the unique terms that patients use might help you figure out the dental treatments and procedures they’re looking for.
There are numerous methods for finding fresh and relevant dental-specific keywords. Below are some of the most effective keyword research approaches, ranging from easy to the complicated.
Google Autocomplete
Google Autocomplete is a Google Search function that automatically completes search queries as you type. Google will forecast your search as you type terms into the search box, which can help you uncover fresh variants.
The most common Google autocomplete keywords you will find when doing SEO for dentists are based on your location. For a patient in London, if you type, “dentists” on Google search engine, you will find things like, “Dentists near me,” “Dentists London,” and “Dentists taking on NHS patients.”
If it’s in the United States, you will find keywords like, “How to become the best dentist in the U.S?” “How to apply for dentistry in USA?” and “Is there a shortage of dentists in the United States.”
Google Search Console
The Google Search Console (GSC) monitors the search traffic and performance of your website. It displays the number of times your site appears in search results for specific terms, as well as the number of times users click through to view the site.
If you combine Google Search Console with other tools like Google Keyword Planner, SEMRush, Keywordtool.io, Grepwords, or Ahrefs, you’ll be able to see all of your analytics in one place and obtain a better understanding of what’s driving your competitors’ traffic
Google Trends
Google Trends is a tool that allows you to track the popularity of searches and search topics over time. This entails keeping up with current dentistry-related keywords for dental practices. Dentists who care about using SEO to attract more patients to their dental office or website don’t joke with Google Trends.
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What Are Some of the Most Popular Search Keyphrases Dentists Use to Boost Their SEO?
Here are some of the popular search keywords used by prospects that you can use to boost your dental SEO:
- Dentists available on Saturdays or giving 24-hour services
- Dentists accepting Medicaid
- Best dentists near me for kids
- Teeth whitening procedures
- Do-It-Yourself dental items for cash-strapped clients in the post-covid era
Dental SEO should be a breeze now that you’ve extended your list of on-target keywords, right? In a nutshell, yes and no. Check out the the importance of keeping up with keyword research as an established dentist in the United States.
Mistakes to Avoid When Conducting a Keyword Research for Your Dental SEO
When focusing on a keyword research plan, there are a few basic traps to avoid:
Don’t stuff the same term into every element of your website, from the title and alt tags to the page text, meta description, and URL address.
Simultaneously, avoid muddying the waters for Google by employing too many keywords on one page (three should suffice).
Develop informative content that uses semantically linked keyword subjects to increase your attractiveness to search engine algorithms.
Finally, strike the proper balance. Your keyword phrase should be broad enough to generate a healthy search volume, yet narrow enough to catch traffic that is relevant to your business.
2. Start Creating Unique and Education-based Marketing Content
The major aspect that will lift your dental business above the competition is content, which is the primary criteria Google utilizes to rank your website. Blogs, social media, reports and guides, newsletters, webinars, podcasts, videos, and more are all examples of content.
Your material should effectively communicate the personality of your dental office while also reinforcing the important traits of Expertise, Authority, and Trust (EAT). Engaging content, backed up by relevant keywords, will not only enhance website traffic, but also the amount of time visitors spend on your site (also known as dwell time SEO or time-on-page SEO).
Consider how your services or areas of expertise correspond to what your current and potential patients are looking for based on current search patterns. This will allow you to generate postings that are specifically tailored to the patients you’re targeting.
A one-size-fits-all strategy will not work, so think about what you want to say as well as the platforms you want to use to say it. Informative emails, bespoke pictures, and FAQs about your treatments and services, as well as eye-catching infographics, are all very beneficial.
Blogging is one of the most effective ways to get the word out about your dental business. Answering patient inquiries is the goal of successful blogs. If you do this on a regular basis, your website will become known as a reliable source of information.
Consider how your services or areas of expertise correspond to what your current and potential patients are looking for based on current search patterns. This will allow you to generate postings that are specifically tailored to the patients you’re targeting. A one-size-fits-all strategy will not work, so think about what you want to say as well as the platforms you want to use to say it. Informative emails, bespoke pictures, and FAQs about your treatments and services, as well as eye-catching infographics, are all very beneficial.
Blogging is one of the most effective ways to get the word out about your dental business. Answering patient inquiries is the goal of successful blogs. If you do this on a regular basis, your website will become known as a reliable source of information.
It’s also a good idea to add some colorful visual content to your postings. A list of frequently asked questions about your office and what to expect from specific dental treatments is also a wonderful way to improve the patient-dentist relationship.
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3. Dentists Can Boost Their Credibility & SEO Performance Using Testimonials
Google’s algorithm analyzes reviews to rank websites, so they’re crucial for dentistry SEO.
A review also provides social proof, which people seek for when they are undecided about a course of action or a conclusion. It emphasizes the value of personal recommendations in selecting dental treatments and services in marketing.
Google’s algorithm analyzes reviews to rank websites, so they’re crucial for dentistry SEO.
A review also provides social proof, which people seek for when they are undecided about a course of action or a conclusion. It emphasizes the value of personal recommendations in selecting dental treatments and services in marketing.
In fact, 79 percent of consumers say they trust internet evaluations just as much as they do personal recommendations from friends and family.
When you incorporate a review request in your dental software platform, it’s simple to get favorable evaluations for your dental office. You can ask patients to give a review via text or an email marketing campaign. Alternatively, include a request for feedback at the end of your monthly newsletters.
4. Multiple Ways Dentists Use SEO to Improve the User Experience of Their Website
The focus of SEO for dentists is not just on keywords alone. Checking for slow load times, broken links, spam, or duplicate material is also part of website optimization. All of these factors can significantly lower your SERP rankings. Regularly updated web pages are also favored by Google’s algorithm.
To know if your dental website is ready to rank well on search engines, ask yourself these questions:
- Is your data structured in a logical manner?
- Is it simple for visitors to locate the information they require?
Organizing material with headers and subheadings like we did in this article improves the user experience while also optimizing it for the search engines.
Multiple pages of interrelated material with over 1000 words per page are found on the most dynamic websites that rank high in the SERPs.
On your contact page, you should also include a Google map with your dental practice’s address. Because mobile devices account for more than half of all web traffic, it’s vital that your dental website be mobile-friendly.
Backlinks from credible websites are also beneficial to your search engine rating. Links from instructional websites, getting quoted in an online news source, and submitting guest articles on highly rated websites are just a few examples. Double-check your backlinks on a regular basis.
5. How Dentists Use Local SEO to Attract Patients in Your Area
It’s all about fine-tuning your online presence when it comes to improving your website’s local dental SEO, so make sure your Google My Business (GMB) page is accurate, thorough, and validated. Include a full description of your office, including the treatments and services you provide, as well as the name and contact information for your dental business.
You can select your core business category as well as up to five subsidiary categories on Google My Business. Your practice’s location should be organically scattered throughout your website, and if you have many dental clinics, build a different home page for each. Include appropriate geolocation-targeted terms in your keyword list to strengthen it.
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When small business dental insurance companies in the United States, the UK, Australia, Canada or UAE are looking for the best dentist to hire, ranking higher in your local community will be a huge advantage. This is because you will be discovered before your competitors. To stay ahead of other dentists using SEO just like you do, mastering how Google can help your local business is very important.
