What are the differences, similarities, benefits and features of Salesforce CRM and Microsoft Dynamics CRM? While Salesforce is a cloud-based application, Microsoft Dynamics is a web application.
Looking for a CRM tool that would help you improve your customer relationship, increase brand loyalty, and ultimately foster customer retention?
Either one of Microsoft Dynamics CRM or Salesforce CRM is viable tools that will come readily handy when you need to amp your business strategy in the direction of improved profit.
The Microsoft Dynamics CRM vs Salesforce CRM question is one that is very difficult to answer and that is because both Microsoft and Salesforce have etched out prominent, incontestable places in the CRM market.
This article keenly discusses all the major things to note about Microsoft Dynamics CRM and Salesforce CRM. I have compared and analyzed the features that make each one unique and why you should choose any of them.
Before going into the business of this article, it is important to understand what a CRM tool is and why it is important for your business.
What is CRM and Why is It Important?
In essence, customer relationship management (CRM) is everything a business owner does to serve its customers better.
A CRM tool has all the enabling features that help businesses and entrepreneurs to manage their interactions with customers and prospects.
It is often said in the business world that “the customer is King” and true to form, the survival of every and any business hinges on the business’s ability to find customers, satisfy them and retain them.
It is safe to say that the livewire of any business is its customers. No business would exist when it does not have people patronizing it.
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So, what CRM is about is everything and anything a business does to improve customer relationships. A CRM tool is therefore an innovation to help businesses achieve the goals of their customer relationship strategy.
Some of the importance of CRM to a business includes:
- Helping businesses understand who their customers are and their interest
- It advocates the need to automate certain aspects of the business’s framework
- It facilitates the improvement of business-to-customer (B2C) relationships by optimizing interactions
Now that you know what CRM is and its importance to your business, let’s continue our review on two of the highly recommended CRM tools – Microsoft Dynamics CRM vs Salesforce CRM.
They are both tops on the list of CRM tools for businesses and IT professionals.
Microsoft Dynamics CRM vs Salesforce CRM – Definitions
At its core, Microsoft Dynamics CRM is a web application that focuses on sales, marketing, and service. It supports integration into the wider Dynamics sphere.
This CRM tool provides solutions through 5 of its 11 core modules which makes up the Dynamics 365. They include:
- Customer Service
- Field Service
- Project Service Automation
ERP capabilities are provided by the Finance and Operations, and Business Central modules.
On the other hand, Salesforce CRM is a cloud-based solution. It provides CRM services using modular functionality just like Microsoft Dynamics 365.
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The modules in the Salesforce tool includes:
- The Salesforce Platform
- Sales Cloud
- Marketing Cloud and
- Service Cloud
Microsoft Dynamics CRM vs Salesforce CRM – Differences
To discuss the differences between these tools, we have highlighted some of the major features every CRM tool must have and how differently each fool provides such features.
1. Ease of Use
Whenever the thought of using a tool or platform props up, one of the very first things that come to our mind is whether the tool or platform is easy to use.
Microsoft Dynamics CRM is believed to surpass Salesforce when it comes to ease of Use and on-tool navigation.
Operating the tool from Microsoft does not need technical support but you may be needing some help if you want to use Salesforce.
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In terms of add-ons, both Microsoft Dynamics CRM and Salesforce CRM are closely matched. While Salesforce has AppExchange, Microsoft comes with AppSource.
Currently, AppExchange from Salesforce is more populated than its counterpart from Microsoft. And it is believed that things won’t remain like that for too long because Microsoft’s AppSource is gaining on Salesforce’s AppExchange very fast.
Being a tool for your workspace, you would want it to be able to work with the other tools you use for your work.
Dynamics CRM integrates and interacts with all the applications from Microsoft, from Excel to PowerBi to OutLook, and so on. The Salesforce CRM has a lot of downsides when connecting with applications from Microsoft.
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Salesforce is entirely a cloud-based system while Microsoft comes with hybrid deployment options.
Microsoft Dynamics CRM vs Salesforce CRM – Pricing
Ideally, your business would want to implement a CRM tool that meets all of your requirements but then pricing is a major determinant that cannot be neglected.
Pricing can make what looked like the imperfect option for you most preferred. While you may have your mind fixed on a particular CRM, your budget may make you settle for another instead.
One of the similarities between Salesforce and Microsoft is that they allow you to choose between the modules in each plan and subscribe to the ones that you want to use.
This is so much helpful because chances are that you may not need all the modules in a particular plan and instead of being charged for purchasing all the modules in a plan when you use only a few of the modules, both Salesforce and Microsoft will allow you choose relevant modules so you don’t incur unnecessary costs.
Salesforce CRM is cheaper than Microsoft Dynamics CRM. The starting price of the Microsoft Dynamics CRM is double that of the basic plan with Salesforce.
If you are running your business on a shoestring budget, then Salesforce CRM is the option for you.
Salesforce CRM pricing starts from £20 per annum while the starting price for Microsoft Dynamics CRM is £49.
No matter the features and benefits, some tools are not good for you. Take a look at some of the pros and cons of each customer relationship management tool.
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Microsoft Dynamics Pros and Cons
Pros of Microsoft Dynamics CRM:
- Integrates seamlessly with other Microsoft apps and products
- A simple interface allowing easy navigation.
Cons of Microsoft Dynamics CRM:
- Cost may binder startups and small businesses from adopting this tool
- Integration with non-Microsoft can be burdensome
Salesforce CRM Pros and Cons
Pros of Salesforce CRM:
- First completely cloud-based CRM tool
- Rapid improvements from investments
Cons of Salesforce CRM:
- It is lacking in agility
- Integration is not so superb