Businesse-Commerce

What Are the Distinct Elements of E-commerce Website Development?

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What are the key and notable elements every e-commerce website must have to make it a professionally developed e-commerce website?

For businesses that are dealing in e-commerce, whether they are B2C or B2B; the creation of their website is the most important thing. 

This website enables businesses to promote their products and services on the sites and also trade with other businesses.

Distinct Elements Of an E-commerce Website Development

Many of the e-commerce website development features are very unique and at the same time crucial for the businesses. 

Some of the key features of an e-commerce website that we are going to be discussing today is already on several sites but are not part of all. So, to make an e-commerce website popular the below-mentioned distinct elements are important.

  • Availability of a Shopping Cart

How will the clients buy the products of others when the website will not have a shopping cart option? Impossible, right? That’s exactly what it is.

Your shopping cart feature has almost the same procedure as any ordinary shopping site. But the only difference comes when businesses checkout of the website.

It’s here that shopping cart abandonments are captured. Shopping cart abandonment simply means that the customer didn’t complete the checkout process.

Related: 10 Ways to Reduce Shopping Cart Abandonment

  • Unified with Various Payment Apps

You must have noticed that on various sites on a specific corner you can see buttons on which payment icons are mentioned. 

Clients who are willing to start an e-commerce business and have a professionally built e-commerce website should strongly consider having multiple payment options.

Before launching your e-commerce website, ensure that you can receive payment through PayPal, Stripe, Xoom, etc., and can accept MasterCard, American Express, Visa, etc.

When you use only one payment option that your target audience can’t trust, they will never buy from you no matter how hard they need your product. Not enough online buyers know how to dictate fraudulent websites from the beginning.

Related: 5 Ways Online Stores Can Protect Themselves From Cyber Attacks

  • Compatibility with Mobile Devices

E-commerce statistics have it that by 2021, mobile e-commerce will account for 54% of all e-commerce sales. This is evident when only 12% agreed that they find mobile web more convenient when shopping online.

It has been seen that when the website is opened on a mobile device through the app; the customers face many difficulties. 

The screen size is the main issue that is seen on the feedback page. So the e-commerce website development companies should create their website and app separately.

  • Connection with Clients Through Different Means

The most desirable way of connecting with existing and new clients is through social media.

Having an exclusive webpage dedicated to it is an advantage that is the best thing that the agencies including Napollo can offer.

Social media has grown beyond being a tool for just socializing with friends and families to a great marketing tool. There are a bunch of different ways to make money on social media.

However, in trying to utilize the digital media platform in promoting your business, do not forget to adhere to the unbreakable laws of social media marketing.

The reason social media is quite important in your e-commerce business is that it is the easiest place to reach your target audience. This is why Facebook advertising is now becoming a thing.

  • Use Special Tabs for Shipment Options

Clients are very eager to know the details of their ordered items; especially the minute particulars of the consignment shipped. Every step of the delivery can be seen and tracked in real-time.

The Shipment tab defines transport and shipment option details related to the shipment as a whole.

Related: The Worst Dropshipping Niches to Avoid in 2020 and Why

  • Fonts Should Be Readable

The size of the fonts has to be right so that everyone can read it. The most appropriate size is that it is neither too small nor big that it looks odd. 

If adding large fonts is necessary then make sure that they are adjusted well. Oftentimes, you may need to try a couple of fonts to find the perfect font pairing for your e-commerce store.

Any e-commerce website development agency that has built profitable online stores for their clients in the past will definitely have an idea of the perfect fonts pairing for different niches and why.

  • Website Design Must Be Unique

The definition of unique is that the design has to be different but the point to note is that it should not look bizarre or absurd. 

The color schemes, fonts, picture size, dimensions and the placing of everything have to be proportional.

You will need to have a grasp on the psychology of colour in marketing when designing your e-commerce website.

  • Use a Single Image Background

The new trend going on when it comes to developing an e-commerce website is that a single image or picture is placed in the background. 

Smaller images clustered together can distract the client from the real purpose and also it takes more time to upload.

Of course, any single image you decide to use must further explain what the e-commerce website is all about. Using a misleading image in your e-commerce store will harm your business reputation.

Related: How to Use Branded T-shirts as an Offline Marketing Strategy

  • Images Of Products Best Quality

What makes a website unpopular amongst the clients? A lot of points are there that have to be considered, but the size and quality of the image are the most important of all. 

  •  Use Of Animation And Videos

Another thing that e-commerce website development agencies can use in their website background or even in the content is video and animation. This can make the clients attracted to the website. 

However, you must ensure that it can load fast, especially on mobile devices because people’s attention span is constantly reducing. Speed affects the performance of your website.

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Emenike Emmanuel
I am a multiple Award-winning blogger, CEO of Entrepreneur Business Blog, Chief Evangelist of Ebusinessroom Ventures, Lead Coach of The Excellent Entrepreneurs' Network (TEEN) and Convenor of #NaijaSitUp. My business is to help you start, manage and grow a profitable and sustainable business using digital marketing strategies. I have been featured and mentioned on platforms like, BloggingTips, StarterStory, StatusBrew, Realty Times, Emerald TV, SmartBCamp, Blogging from Paradise, Write Worldwide, Enterprise Boom, Atang Magazine, etc. In 2019, my blog won the Best Digital Media Award from AB Afrikpreneur. When you want to hire a professional to handle your online marketing, I'm your go-to-expert you can speak to. In 2019, I won the Blogger of the Year from the Global Excellence in Marketing Awards, USA and my brainchild, EBB won the Best Digital Media Award at the AB Afrikpreneur Awards. You can connect with me on Facebook, Twitter, Instagram, Pinterest and LinkedIn with this handle, @EmenikeNg

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