Do you desire to start a digital marketing agency? Are you passionate about starting your business but you don’t know exactly where to start? Or you want to launch a web development agency in Auckland?
In this article, you will learn why you need to start a digital marketing agency in Auckland, factors to consider when setting up your own marketing agency, and common mistakes to avoid when starting your own business.
Background Information About Auckland
Auckland is a large metropolitan city in the North Island of New Zealand. It’s the most populous urban area in the country. Auckland has an urban population of about 1,467,800 as of June 2019.
Being a developed city, the question is, does Auckland have enough digital marketing agencies serving the city? The answer is an emphatic no. But even if they are on different streets, the competition can never be too stiff that you can’t make at least $10,000 monthly.
Alternatively, you can narrow down to a niche where only a few people are playing in.
Why You Need to Start a Digital Marketing Agency Targeting Auckland?
It doesn’t matter whether you are based in Auckland or not. You can start a digital marketing agency targeting those living in Auckland.
On this blog, we have worked with tens of companies in Auckland even though our headquarters is not in New Zealand.
Some of the benefits of starting a digital marketing agency in Auckland include but not limited to:
- Opportunity to make more money
- You will contribute to the growth of businesses in Auckland
- It gives you an opportunity to meet and conquer new challenges
- You can choose to work from a home office, a co-working space or your own standard office
- You will become your own boss
- You have the freedom to choose the kind of client and market to serve
Keys to Starting a Successful Digital Marketing Agency in Auckland
1. Develop the Necessary Digital Marketing Skills
There are different skills needed to launch a full-scale digital marketing agency. You will need to know about content marketing, search engine optimization, social media marketing, email marketing, copywriting, influencer marketing, web design and development, advertising, etc.
It’s true you can choose to focus on just one aspect of digital marketing but you will need to know a thing or two about other branches of digital marketing. You can’t successfully outsource the rest if you don’t even know what to expect.
2. Start as a Freelancer First
Don’t run off to start an agency just because you have worked with a digital marketing firm in Auckland or even in the United States. You need to start off first as a freelancer.
The essence of starting as a freelancer is to help you understand how large and small businesses in Auckland you will be targeting respond to the services of a digital marketer and also build your client base. It’s in the course of doing this that you can decide running an agency is your thing or not.
Most founders of search engine optimization companies you see today in Auckland started their careers as freelancers or employees in bigger companies. Within this time of working as a freelancer, you will learn a ton about running a business.
3. Choose Your Niche Wisely
While starting out, a smart way to boost your expert status is to niche down. Don’t try to be a digital marketing company for everyone. Choose an industry you want to serve with your digital marketing skills or choose a branch of digital marketing you want to provide to as many industries as you can.
Here’s a perfect example of what I’m talking about.
You can choose to be that digital marketing agency servicing only the fashion industry, mining industry, tech industry, building and construction industry, health industry, etc.
Choose one niche or industry and dive right deep into it. What niching down does is that it increases your chances of getting more gigs. Your target audience sees you as that expert strictly meant for them. And on your part, you will understand the needs of your market more than your competitors who are trying to serve everyone.
Tip: Choose a niche that is broad enough to earn you your income goal.
4. Choose Your Location Wisely
The location of your business plays a key role in its growth. You need to be in a conspicuous environment where you will be seen. The easier it is for new customers to find, the more inquiries you are likely to get.
However, if you decide to work from your home office, you can use paid advertising to put your business in front of your ideal customers with just a few dollars.
Using PPC advertising, you can target small businesses in Auckland, New Zealand looking for digital marketing experts that can help them generate leads on autopilot. Oftentimes the business opportunities don’t go to the most skillful but the available and visible marketer.
5. Develop the Right Business Model
How do you intend to generate a steady income from your digital marketing firm? The right business model is what will determine how profitable your business will be.
A good business model takes into consideration the market needs. By introducing the right products, features, and services, you can build a steady income stream.
Mistakes to Avoid When Setting Up a Digital Marketing Agency Targeting Auckland
- Not targeting the right audience
No matter how good you are, if you target the wrong audience, you will continue to wonder why nobody is patronizing your services in Auckland. If you continue to target the wrong audience, it doesn’t matter how good your offer is, nobody will hire you.
- Using only paid advertisement or not using paid traffic at all
To grow a digital marketing agency, you need to practice what you teach. You can’t be telling your clients how powerful search engine optimization is whereas your business depends on only paid advertising to survive. While we strongly advocate the use of paid traffic like Facebook, Google, LinkedIn advertising, etc., it’s an error to run your business without organic traffic.
- Not making the right offer
Offer is everything. If you know how to make an irresistible offer, every small business in Auckland would want to hire your digital marketing firm. You can check out this article on a detailed guide on how to make irresistible offers that sell like crazy.
If you implement these things we just discussed here and sharpen your focus, you will become one of the top marketing companies in New Zealand in no distant time. Do not let the thought of starting small derail you. Some of the leading creative agencies in Auckland today started just like you years back.
Whether it’s an SEO agency, content marketing agency, direct-response marketing company, or a social media marketing agency you want to start, do it now. Start now if you already have the skills or start acquiring the requisite skills.