Is it possible to grow your business using email marketing? What are the benefits of using email marketing to grow a business as compared to other digital marketing strategies?
We are sure you are here to learn a thing or two why most top internet marketers recommend email marketing.
According to Statista, in 2019, global email users amounted to 3.9 billion and is estimated to rise to 4.3 billion users by 2023.
To tell you the extent to which businesses and individuals are using emails to communicate with their audience, in 2019 alone, according Statista, an average of 293.6 billion emails were sent every day. These email marketing statistics are proofs that you are doing something wrong if you are not using email marketing to grow your business.
You may have heard that “the money is in the list.” Email marketing has continually proven to be one of the effective ways to bolster your marketing. That informs the reason why reputable marketers, like Frank Kern, Ronald Nzimora, author of the Triangle of Profits, Dan Lok, and Tai Lopez are passionate about using email marketing to grow their businesses.
Another email marketing statistics from DMA in 2019 showed that for every $1 spent on email marketing, an expected Return On Investment (ROI) will be $42. If you can earn $42 by spending $1, wouldn’t you want to do it?
For more inspiration, read up this interview with one of the world’s leading digital marketing experts, Larry Kim.
Email marketing should not be left for the gurus alone. Even the smallest of digital marketers ought to know how to use email marketing to grow their business.
Do you have a business and you want it to get to the next level? It is time you consider the benefits of email marketing. But first.
What is Email Marketing?
Email marketing is the use of emails to promote your products and services. Using email marketing, you can send customized and automated messages to your customers. Through the emails you send to your customers on a regular basis, you can keep them informed about your new product, launches, promotions and discount offers. You can register with any of the amazing autoresponders like ConstantContact, Mailchimp, GetResponse, Convertkit, Aweber, etc.
Here are some of the ways email marketing can trigger the growth of your business:
1. Use Email Marketing to Promote New Products and Services
Do you have a new product or service that you want to promote? A good way of doing that is by using email marketing.
Have in mind that it costs less to market via emails when compared with using traditional advertising or paid adverts. Simply build your email list and start pushing your latest products and services.
- List the benefits of the products and services
- Add an exclusive coupon or discount to help your email list contacts to take the desired action
- If you don’t want to offer a discount, add more products and services that will be well above the original value of the earlier product/service.
81% of small and medium scale businesses agree that emails are their primary channel of acquiring customers while 80% of them agree that they use email marketing as their customer retention tool.
2. You Educate and Build Relationship with Your Customers Through Email Marketing
You may not always have all the time in the world to call your customers by phone. However, a single touch of the send button in your email will automate the entire process.
Another way of using email marketing to grow your business is by educating your customers. Ensure that you create amazing content that relates to the services you offer.
For example, if you are the best certified public accountant (CPA) in Salt Lake City, USA, you can create articles like, “How to Create a Balance Sheet for Your Small Business,” “How Income Tax is Calculated in Utah,” “How to Hire a Certified Public Accountant in Salt Lake City,” etc., and share them with your email list from time to time.
Beyond using education-based marketing to educate your customers about your products and services and why they should continue to hire or patronize you, you can also use email marketing to build a formidable relationship with your existing email list.
The more educating your emails are, the more you will experience an increase in your email open rate.
3. Email Marketing Helps You in Generating Web Traffic
According to a report published by Omnisend in 2018, sending out 3 abandoned cart emails resulted to 69% more orders than a single email. Because more emails results to more clicks and more clicks will result to more placement of orders.
In other words, if you are experiencing shopping cart abandonment in your e-commerce business, a smart thing to do is to extract the email addresses of those who couldn’t complete their purchase and email them 3 more times.
Another way to reduce shopping cart abandonment is to set up a Facebook ad targeting those that clicked but didn’t complete their order before closing the browser.
If you have a thousand or more contacts in your email list, it can be a great source of generating traffic to your business. Some years back when John Chow’s blog was blacklisted by Google (and it disappeared from search engines) which was his major traffic source, what saved him his email list.
You can leverage contacts on your email list to direct them to your website or e-commerce store to make purchases.
4. Always Include a Call-to-Action
An email marketing call to action is a button or hyperlinked line of text that directs a user to a website as determined by the brand that sent out the email.
The primary role of a CTA in an email is to drive consumers to action. It doesn’t matter whether your business is based in the United States, Australia, Canada, the United Kingdom, or elsewhere on planet earth.
The role of Call-to-Action (CTA) cannot be underemphasized if you want your email list contacts to take the desired action.
Since it’s possible to personalize any part of your email by mentioning the receiver’s first name, it’s also a smart move to take advantage of a recent CTA statistics that proved that personalized calls to action perform 202% better than a basic CTA.
Having this in mind, any time you want to add a call to action in your email, consider personalizing it – humanize it.
A call-to-action in your email tells your subscribers exactly what to do after reading your email.
5. Email Marketing Helps Increase Your Credibility
Do you know you can increase your credibility by learning how to use email marketing for business?
This is similar to educating your contacts using engaging and creative content. The primary difference here is that the more educating content you share the more chances that the contacts will look upon you for help.
When you provide them with helpful content, you can be confident that they will decide in your favor when they are ready to do that. Email marketing is a super-easy way to build the know, like, and trust factor without breaking the bank.
Therefore, don’t relent with your email marketing because even if it doesn’t pay off now, it will in the future. You need no other email marketing statistics to prove to you that email marketing can help a small business owner to boost their credibility before their target audience.
A well-thought-out business blog can help you achieve the same result. Here’s a professional guide on how to get started today.
When Can You Use Email Marketing?
You have known the importance of email marketing. The major concern you have now is when to use email marketing.
To avoid triggering customers to unsubscribe from your list, ensure that you use email marketing the right way. 49% of consumers, according to a 2017 report said that they would like to receive promotional emails from their favorite brands weekly.
Here are the best times to use email marketing to grow your business:
- When you are starting a business and you need more people to be aware of your new business.
- Use email marketing when you have an offer to make or a service to promote.
- Use email marketing to ask after your customers’ wellbeing.
- Email marketing can be used to grow your business when you ask for testimonials from your contacts and use the same as Social Proof.
Start Using Email Marketing to Grow Your Business
It is time you consider how to implement email marketing strategies to grow your business. Your business will witness more boom when you take email marketing seriously.
How do you use email marketing to grow your business? Let us know your thoughts in the comments section.