Why the campaign for people to stay home and stay safe to help stop the spread of the pandemic, COVID-19, I thought it wise to bring a digital marketing expert to share with us unique marketing tips, ideas, and strategies that distinguished him in the marketplace. I am talking of no other person but Larry Kim.
Larry Kim is not only a marketer but also a software developer. His passion for the development of software erupted out of the necessity to build a tool that would help him streamline his day-to-day tasks.
In this interview, he will be sharing with us more about who Larry Kim is, the project he’s currently working on, how these projects are benefiting the world of business, his school of thought when it comes to hiring and retaining top talents, and his most regrettable marketing mistake.
As a pay-per-click expert, he went further to talk about the biggest advertising mistake people make and what they can do to correct it.
If you are busy, drop whatever you are doing and read this interview religiously even as you take note of points that speak to you directly. And please, do not forget to appreciate my guest, Larry Kim for granting this interview.
EMENIKE: I have known you for quite some time but my interest in your work took a new dimension in November 2018 after I was listed alongside you as one of the top 100 social media marketing influencers to follow. It was one of my biggest achievements in 2018. For the sake of our readers who might just be meeting you for the first time, who would you say Larry Kim is?
LARRY: Larry Kim is the CEO of MobileMonkey, the World’s Best Facebook Messenger Marketing Platform and free chatbot builder. He’s also the founder of WordStream, Inc., the leading provider of Google Ads, Facebook Ads and keyword tools used by over a million marketers worldwide. The company employs over three hundred people and manages billions of dollars of ad spend on behalf of tens of thousands of customers. WordStream was acquired by Gannett for $150 million. Larry is ranked the #8 most popular author on Medium. He’s a contributor to CNBC and Inc. Magazine.
EMENIKE: You founded WordStream over a decade ago and later went on to launch another startup called, MobileMonkey years later. What would you say motivated you to start each of these companies and how does it feel like running such big companies at the same time?
LARRY: I already sold Wordstream to gannet. It is a big company now, and I’m looking to go back to my roots as a product developer.
I’m very excited about chatbots and AI, and there are some really interesting applications of this technology in marketing. I want to be one of the leading companies bringing this to market! That’s why Mobilemonkey was founded.
EMENIKE: I follow your work on Twitter and also try to keep in touch with events you are invited to speak and I can’t help but believe that you have a strong team. How do you decide who gets to with you? I know a bunch of startup founders that will read this interview will be glad to model your approach to team recruitment.
LARRY: Retaining top talent comes hand in hand with how you recruit. But what’s an effective way to recruit employees that are less likely to leave? As early as possible, it’s important to settle in on your company’s core values. In this way, hiring managers can figure out which candidates are a good culture fit and we are more likely to retain top talent.
EMENIKE: What would you consider to be the biggest marketing mistake(s) you’ve made since you started marketing? What did it teach you and how did you implement it in your business?
LARRY: The biggest mistake I ever made in marketing was being late to have a Facebook page. If you are serious about your business, Facebook is the way to go. Especially when you start utilizing messenger chatbots on your Facebook strategy, it will let you reach thousands of customers instantly.
EMENIKE: Having followed your work for quite some time, I learned that you are very passionate about chatbot marketing. What’s so special about it that you had to create special software to address needs in that area? And what specific need is your software, MobileMonkey solving in that field?
LARRY: With chatbot automation in place, you can get better ROI for your efforts. Check out how Mobilemonkey is helping businesses grow using our automation tools here: https://mobilemonkey.com/case-studies
EMENIKE: Where do you see chatbot marketing and email marketing in the next 5 – 10 years? Will one overshadow the other completely?
LARRY: The only way to win at marketing is to be able to utilize the best performing strategies that currently work. I believe chatbot and email marketing will go hand in hand to promote businesses.
EMENIKE: As a globally recognized PPC expert, what would you say is the biggest mistake advertisers make and how can they correct it?
LARRY: The biggest mistake marketers make when advertising is promoting too many donkeys, and not focusing on unicorn content. Marketers should look at their top 1-3% content, replicate them and make unicorn babies.
EMENIKE: What is your best advice for small business owners who are still skeptical about utilizing the power of blogging, paid advertising and physical events to create awareness for their business and make more sales?
LARRY: If you want to demonstrate your expertise and showcase your products online, there’s no other way to do but to have a website, and a blog to support it. It’s less expensive, it can help build your reputation, and will fuel conversation on social media.
EMENIKE: What are the ways our audience can reach you? Like your blog and social media handles.
EMENIKE: What would be your last word for our audience at EntrepreneurBusinessBlog.com?
LARRY: Stay close to your customers during these times. You can offer discounts, special offers to incentivize current customers. Increase your social media presence and offer positive, light content to help take people’s minds off the crisis.
Final word from Emenike Emmanuel
Did you find this interview with Larry Kim helpful? Share it with your friends across different social media channels and forums, like Facebook, Twitter, LinkedIn, WhatsApp, Reddit, Quora, etc.