Before we begin to share with you the “How” of creating a perfect pitch for your start-up, let’s first and foremost tell you who Guy Kawasaki is.
Guy Kawasaki is a badass marketer and coach when it comes to creating killer pitches that sell out start-up ideas.
Much more than that, he’s the Evangelist of Canva, an online graphic design app/website. Initially, he was an advisor to the Motorola business unit of Google and the Chief Evangelist of Apple.
He is also the author of The Art of Social Media, The Art of the Start, APE: Publisher, Entrepreneur, and nine other books.
In this post, we will be sharing with you some killer secrets you can literally “steal” from Guy Kawasaki so you can be able to step-up your game when it comes to selling out your business start-up through pitching.
But then, the art of “pitching” is not just about raising money. It can be used for reaching an agreement too. And agreement can bring loads of benefits including; sales, partnerships and hiring staff.
Here are the core elements of great pitches as practiced and widely taught by Guy Kawasaki.
1. Get Ready
Before you go to the meeting where you will pitch your start-up to venture capitalists, you need to at least, go through the social media accounts of the people who are going to be attending your presentation. This will help you get to know or have an insight into the kind of expectations they may have.
To avoid any form of disappointment, bring your own projector, about two laptops and VGA adapters for your presentation and also a copy of your pitch breakdown in a USB drive with a printed copy too.
2. Set The Stage
Here, you need to be mindful of the time that you have to present your pitch and the three(3) core aspects that you need to talk about while presenting so that you don’t support forget what you need to say.
After that, you should try and estimate if you can be able to pitch your business and still have some extra time to answer questions and objections from your listeners.
3. Sell What You Offer
Most start-ups tend to think that a pitch is a kind of narrative whose opening chapter must always be autobiographical.
And as usual, they expect these stories to kind of make their listeners assume that they have an awesome team. But then, the audience is almost always going to be asking; “What does this business person do?”
And other questions like; “What do they have to offer?” “What is in it for me?”
So, when next you go pitching, think of how to sell your start-up by going straight to what you have to OFFER and make sure it’s irresistible.
4. Use The 10-20-30 Rule Of Stage Pitching
The 10/20/30 rule of pitching was developed by Guy Kawasaki in his book, “The Art of the Pitch.” This rule is about using ten slides in twenty minutes with a minimum of only thirty-point text.
These 10 slides will trick your mind into giving more of your attention to the things that really matter. The 20 minutes period is because most meetings start behind schedule and people with Windows machines need 40 minutes to make the projector work. A 30-point font helps you in explaining rather than reading it in a boring manner.
If your goal as an entrepreneur is to have hundreds or even thousands of investors in your business then you’d better listen to this proven methodology practiced and taught by Guy Kawasaki. There’s probably no better model for crafting a perfect pitch than the one designed by Kawasaki.
5. Pitch Continuously
There is a saying that says “familiarity breeds contempt” right? Well, it’s true.
But when it comes to pitching, “familiarity” actually breeds “content”.
Here’s what we mean…
When you pitch and keep on pitching, you become so used to it that presenting it becomes very easy and a “part of you.”
So for you to be able to give your startup pitch almost flawlessly, you must continue pitching on and on.
6. Take Notes of Important Things
There’s always something to jot down from a meeting where people pitch. Any time you are opportune to be in a close-door meeting where startup founders are pitching venture capitalists or you are watching an interesting one on TVs, never miss the spur of the moment – record how the session went.
When you get back home, take time to analyze what went wrong, what adjustments you need to make and observations or questions you were asked that your initial pitch didn’t address so that you can make corrections where necessary. This will help you pitch better in the future.
7. Let One Person Do The Presentation
A lot of startups tend to think that investors feel more satisfied and kind of “like it” when a pitch is presented by a complete team. But the truth is, it doesn’t work that way…
You don’t have to have your complete team on stage when trying to give a pitch. You also don’t have to come with even a minimum of say, four or five team members to take separate pitching roles to perform.
Here’s why we encourage that one person should handle the presentation. Findings have proven that pitches made by different members of the team normally looks terrible and unprofessional.
There’s always another fluff to cut out or something important to add to your pitch. After pitching, you can go through your offer and check to see if there’s an error that needs to be corrected.
Now that you’ve gathered enough information, go out there and begin to apply these smart, efficient and perfect startup pitching secrets used by Guy Kawasaki in all his on-stage pitching experience.
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