Economic and Social Mobility: A Case Study Using the Life of Emenike Emmanuel

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Top Nigerian successful blogger, Make money blogging

This article can also be titled: “How to move from where you are to where you deserve to be.”

What is Economic Mobility?

Economic mobility is the ability of an individual, family or some other group to improve their economic status—usually measured in income.

Economic mobility is often measured by movement between income quintiles.

What is Social Mobility?

Social mobility is the movement of individuals, families, households, or other categories of people within or between social strata in a society. It is a change in social status relative to one’s current social location within a given society.

In 2008, JK Rowling gave a commencement speech at Harvard University and I’ll like to quote a part of it that’s important to this article.

She said: “There is an expiry date on blaming your parents for steering you in the wrong direction. The moment you are old enough to take the wheel, responsibility lies with you.”

Taking it a step further, you also cannot blame the government, the system, God or any external factor, because truth be told, all we really need to succeed abounds around us.

Besides that, we are living in the most exciting times that humans have ever seen.

Today we can make possible things our parents before us cannot even imagine in their wildest dreams. But one thing can stop you from really changing your circumstances and it is this:

Either you don’t know it can be changed


You’re not watching those that changed theirs.

That’s why I want to use Emenike Emmanuel’s life as a case study.

I met Mr Emenike on the streets of social media few years ago, but it wasn’t just on any street, it was at places where people who are striving for excellence and development hang out.

We met physically months down the line but by then we’d started building a friendship, as it is said, like attracts like.

It took few short years, but within the space of that time, Emenike changed his economic and social status.

How Did Emenike Emmanuel Do It?

Top Nigerian successful blogger, Make money blogging
Emenike Emmanuel Chief Evangelist, Ebusinessroom Ventures

By applying immutable rules that everyone who seeks the type of change applies either consciously or unconsciously.

Rule 1: Know Exactly What You Want and Deserve

After becoming a graduate, he knew why he wanted was a life of affluence.

With his certificate and a bright future ahead of him, he approached an uncle who had promised him heaven and earth about landing him the best of jobs.

It turned out that uncle just wanted him to be a servant of his. Promises were heaped upon promises, but in reality, he was just looking for a domestic servant.

Life does this thing every time. Leading you down a road you should not go. The only cure is if you know exactly what you want and deserve.

Because Emenike knew, he reverted easily, taking the option of building himself a life of freedom if job security wasn’t coming to fruition.

Rule 2: Choose a Market/ Environment Big Enough to Support Your Dreams

There’s a Japanese concept called ikigai which is the point of intersection of:

  • What you love
  • What you’re talented at
  • What the world needs
  • And what you’ll get well paid for.

Finding this sweet spot will ensure that your work feels like a vacation everyday.

In Emenike’s case, he loved helping people become better versions of themselves, he was a talented writer, the world needed content creators and it paid to be a blogger, so back in the heart of Akwa Ibom where he served as a corper, he started a blog called, “Entrepreneur Business Blog.”

He had found the market where his service was needed, but the environment was limiting.

There wasn’t sufficient internet connection in the small village where he lived. So what did he do?

He moved.

Most times, achieving economic and social mobility requires that you move to a place where your dreams can be made reality.

Rule 3: Invade that Market with the Tools You Possess Today

There’s a popular Chinese proverb that says: “The best time to plant a tree was 20 years ago. The second best time is now.”

Ideas don’t come out fully formed, they only become clear as you work on them. You just have to get started.”

– Mark Zuckerberg

Most times, especially in this part of the world, you find out that you don’t have the tools, the network or the funds to pursue your dreams. That’s not a problem.

Start with what you have.

Start from wherever you find yourself.

As far as you know where you’re aiming at, you’ll discover that somehow, the road just leads through a snakey path to that place where you deserve to be.

If you asked Emenike if he had the money to start and maintain a blog or if he knew everything there was to know about blogging, the answer would be NO.

But we all learn on this journey of life. That’s how we move forward.

Rule 4: Stand Up and Be Counted

Whatever you choose to do, don’t just be one of the people doing it, be the authority in that field.

But being the best isn’t still good enough if nobody knows about you. You don’t become famous by being a best-writing author, you become famous by being a best-selling author.

You have to be counted in the ranks of the best, and you do this by finding the best and connecting with them.

There’s a secret of success few people know about which is ‘connecting with Power Centers’, people who have the influence and resources, who can drop a word for you somewhere and floods of achievement starts coming your way.

Being connected in this way can be the difference between two people, doing exactly the same thing at exactly the same skill level but one keeps getting recognised globally and the other not even known at the end of their street.

Standing up and being counted takes a process, in Emenike’s case, he started getting local recognition by home based news platforms, then few months ago, he won a Pan-African award. The AB Afrikpreneur Award for Best Digital Media.

How Emenike Emmanuel won the Best Digital Media Award for his blog
Entrepreneur Business Blog Won The Best Digital Media Award
Tanyi Melvis Bechemnyo, popular Cameroon blogger receiving award for Entrepreneur Business Blog
Tanyi Melvis Bechemnyo receiving Best Digital Media Award for Entrepreneur Business Blog

Now, he has been nominated for the Global Excellence in Marketing Award for Blogger of the Year Award.

It’s a steady rise.

As an African, as a Nigerian especially being recognised on the global stage means a lot for us and for this country. If you succeed globally, you help better the prospects of other countrymen and our children after us.

So it’s important you succeed.

It’s important I succeed

It’s important we ensure our fellows succeed too.

That is how we stand up and be counted.

Moving from where we are to where we deserve to be is not an impossible task. It is something that can be done.

Nigeria may be one of the places where people find it harder to change their situation but people are doing it daily, now it’s your turn.

Poverty is not an accident. Like slavery and apartheid, it is man-made and can be removed by the actions of human beings ~ Nelson Mandela

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