Career

How to Sell Your Start-Up to Potential Candidates

Sell your startup
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Interviewing for your start-up can be a daunting time. Not only are you still at the beginning of your business and have a lot to juggle, you also want to find great candidates that want to work for you. With new companies opening every day, selling your business to potential candidates is the best way to acquire the best staff.

Before you begin the interview process, follow these top tips to ensure that you attract the right candidates and make them stay.

Do Some Research

If you have never interviewed before, it can be difficult to know what questions to ask candidates, what information to give them regarding your business and what to avoid. With this in mind, you should do some research before conducting interviews.

Speak to any employees you may already have and find out what inspired them to choose your company and if there was anything in their interview that stood out for them.

READ: 3 Ways to Attract Top Talent to Your Startup

When you have finished your first day of recruitment, it is good practice to have a follow-up with these candidates, as this can help you identify what your strengths and weaknesses are in interviews compared to other companies.

Discuss the Future

One problem with start-up interviews is the candidate may not know a lot about your company, especially in terms of where it is heading in the future.

Discussing a five-year plan with your candidates can get them excited for what their future could hold as an employee for your business.

Having an idea of how you want your company to expand will attract candidates to your start-up as it shows that you are both ambitious and a forward thinker. This also shows potential candidates that there will be opportunities in the future to progress on the career ladder and this is something that many employees want to hear.

READ: 7 Benefits of Teamwork in Customer Support

Not knowing what the future could hold for them in a company may put off candidates who you find would fit perfectly into your new team.

Enlist Some Help

There are plenty of reasons why a candidate may or may not want to choose your start-up, just in the same way that there will be some potential candidates you find who will be a perfect fit for your company, while others will not.

To narrow down the list of potential recruits, it can help to enlist the services of a recruitment company. For example, The Recruiterie, an executive recruiter Phoenix based, gets to know you and your business’s purpose, culture, needs and goals to ensure that you only interview the best candidates, who also find your start-up appealing.

Using a screening process that takes into account personality and cultural alignment, they will deliver candidates that are right for the job, so you do not have to worry about it.

READ: 7 Eye-popping Tips for Hiring Great Employees

This means the candidates that are screened and sent for interviews will want to be part of your business, alleviating the added stress of selling your start-up to them. 

Whether you are a non-profit organization or a sales company, selling your start-up to potential candidates will ensure you find the best employees for your business. Using an external company can help you filter through employees and find the perfect people for your new company.

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Emenike Emmanuel
I am a multiple Award-winning blogger, CEO of Entrepreneur Business Blog, Chief Evangelist of Ebusinessroom Ventures, Lead Coach of The Excellent Entrepreneurs' Network (TEEN) and Convenor of #NaijaSitUp. My business is to help you start, manage and grow a profitable and sustainable business using digital marketing strategies. I have been featured and mentioned on platforms like, BloggingTips, StarterStory, StatusBrew, Realty Times, Emerald TV, SmartBCamp, Blogging from Paradise, Write Worldwide, Enterprise Boom, Atang Magazine, etc. In 2019, my blog won the Best Digital Media Award from AB Afrikpreneur. When you want to hire a professional to handle your online marketing, I'm your go-to-expert you can speak to. In 2019, I won the Blogger of the Year from the Global Excellence in Marketing Awards, USA and my brainchild, EBB won the Best Digital Media Award at the AB Afrikpreneur Awards. You can connect with me on Facebook, Twitter, Instagram, Pinterest and LinkedIn with this handle, @EmenikeNg

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