If you think artificial intelligence (or AI) is just for the future – then think again. You might also think it’s something that only helps high-tech, heavily invested-in businesses, but that’s not the case either.
The reality is, artificial intelligence is already helping in many ways you might not be aware of. Some of them could even help businesses just like yours, no matter how small or big your business is.
If you’d like to know more about how artificial intelligence is already changing businesses and helping them grow on a number of different levels, then you’re in the right place.
In this article, we’re going to look at ten different yet smart ways AI could help you and your business, as it is already doing for many others.
10 Unique Ways Artificial Intelligence is Helping Businesses Grow Faster
Table of Contents
1. It Can Help Create a More Customized User Experience
If you want your tech solutions to remember specific customers and fine-tune an experience that’s supposed to make things easier for them (and more profitable for you), then AI can help you.
These days, customers don’t just want an out-of-the-box experience that’s the same for everyone, they want to be remembered, and they want bespoke options and offers.
It’s a win-win for you, as not only will the customer be happier, they’ll also be more likely to spend money with you.
ALSO READ: How To Create A Great In-Store Experience For Customers
2. Artificial Intelligence Can Help Prevent Fraud
As online fraudsters get even more sophisticated, so do the measures put in place to try and stop them.
The right security suites will now have built-in AI technology that both analyses and predicts threats and makes sure you’re protected in the best way possible.
Things like machine learning, speech and video recognition, and automated responses can all make a difference in keeping your business secure online, and they’re all thanks to AI.
3. It Can Predict How Your Customers Might Behave
This ties in quite well without the first point – not only can AI help create engaging experiences for your customers, but it can also help predict how they’re going to behave in the future.
Not only can this technology draw on each individual customer’s past behaviour to make fair predictions about their future usage – but it can also make predictions based on other users like them.
4. AI Can Help You Manage And Interact With Social Media
With social media becoming huge in the past few years, it’s getting hard to avoid – especially for a business.
The marketing power available with a good social media campaign was almost unheard of just a decade or so ago.
Now AI can help manage your social media interactions as well, by creating personalized content that’s specifically designed to make the most of each individual user so that your business can grow.
The more likes you get on social media, the more your followers will be helping spread your marketing message to their extended friend network.
According a report by InsideBigData, KLM Royal Dutch Airlines has already partnered with DigitalGenius, an AI frontrunner to integrate their social media marketing with “Human+AI” hybrid. This AI tool helps the company to respond to their customers without any form of human aid.
5. AI Can Provide Customer Support Around The Clock
You know those live chat modules that put you in touch with real customer service agents?
Those customer service agents aren’t always real. You might be talking to a robot – and they’re getting harder and harder to spot. With this AI technology, you can make sure users always have someone to talk to, even in the middle of the night.
Phone-based customer support AI has also been improving – providing you with answers while simply talking to a robot. While some of this technology still has some way to go, it’s improving dramatically at a rapid pace.
6. Artificial Intelligence Can Provide Easy Data Insights
Hiring data analysts can be expensive and difficult – but there are now a number of AI solutions that’ll help you keep everything in-house and make better use of your data.
Want to see powerful insights into how well your marketing is doing and where to make adjustments?
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There are now out-of-the-box tech solutions that rely heavily on AI which aim to help you do just that. You might want to take a look at how insurance companies are now using these big data insights to come up bespoke services for their customers.
7. Artificial Intelligence Can Improve Your E-Commerce Options
AI has streamlined the way people order things and get them delivered. This is most likely one of the most powerful tools Amazon have over their competitors.
You can now order specific items at the touch of a button or with a simple voice command. Everything after that point is then taken care of for you – from sorting delivery times to arranging payments.
This easy way of shopping makes things so much more convenient for both customers and sales companies.
If someone can order something more easily, they could potentially buy more – and it’ll also cost less to administer their purchase.
I didn’t just make this up. Here’s a statistics from Inviqa to back it up.
59% of 16-36 year-olds Head to Amazon Before Any Other E-Commerce Website.
This is simply because of shopping convenience made possible with the use of artificial intelligence.
8. Artificial Intelligence Can Help Find The Best Applicants For A Job Or Role
Tired of sorting through hundreds of resumes for a recent position you’ve advertised?
Don’t worry – AI has got you covered.
With the right tech solution, you can let a piece of software sort through your applicants at a click of a button, based on certain parameters or other information you want to be included.
You’ll then be presented with a fine-tuned selection of only the best possible candidates for the job, saving you time and money in the process.
This sort of HR solution could make your business much more efficient when it comes to hiring new staff.
Here are a couple of HR companies using AI to facilitate recruiting by automating scheduling, sourcing and interviewing of candidates: Mya Systems, Talentoday, Workey, Relink, TextRecruit, Butterfly.ai, etc.
9. Artificial Intelligence Can Improve Analytic Results
You’ve probably got lots of data that you don’t really know how to make the most of – well AI can help you there too.
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Now you can make sure you’re only shown the most relevant info to your business as and when you need it, reducing distractions and increasing opportunities for growth.
10. AI Can Improve Your Online Security
Since AI can learn and adapt to people’s behaviour – it can, therefore, help your online security.
Things like recognition software can help, along with a few other solutions – so make sure your security is up to date with the right AI solutions.
Hopefully, this list has shown you how powerful AI can be in the workplace. You’ve now probably realized that you’ve been using some AI solutions all along – but there are also these tools that could help your business even more.