Business Tips

Leveraging Your Assets: 4 Secrets to Get More Sales from Your Existing Clientele

Get more sales
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Irrespective of what your budget may be, there are various ways you can use to grow your business and increase your sales. If you are thinking of ways to go about it,here are some pointers you can use to boost sales from your existing clientele.

1. Listen

Most likely, this is the easiest and most overlooked approach when it comes to boosting your sales. Listening to your potential customers or clients is the right approach to understanding and addressing their needs. In the absence of an open communication, the likelihood of frustrations and misunderstandings increases.

Therefore, it is important that your sales team can understand the significance of actively listening to your customers.

If members of the sales team are not comfortable with using these tactics, that is okay. It could be better to ensure they focus more on making initial contact or closing sales than true consultative selling.

2. Create a Conversation

Your existing customers are your best resources when it comes to increasing revenue for your business. Often, it is easier to persuade a client who is familiar with your services or products. If you have a rapport with your customers and they consider your business to be trustworthy, then they’ll be more than willing to share the challenges faced by the business.

When you converse with your clients, you’ll be in a position to help them take care of the challenges faced by the company by providing alternative approaches to problem-solving. This technique also allows you to enhance the relationship you already have with your client, and this will end up increasing your revenue.

3. Bundle Your Services and Products

A lot of businesses have achieved success by selling bundled services and products as a package. Customers, in most cases, equate bundled products with savings, making these an easier sell for you. Where possible, try keeping your bundles flexible because a client may not accept a bundle if they believe some products are missing. If you can be flexible to swap some products or services in line with the needs of the customers, you are likely to find success and increase sales.

4. Use a Sales Management Software

If you are a sales manager looking to increase sales, then the sales automation CRM is the answer.

For instance, Spiro is an advanced CRM product which businesses can use to manage their sales and increase revenue. CRM systems offer companies with different strategic advantages including an ability to enhance the relationship between a business and its customers.

With this system, you can treat your customers individually rather than treating them as a group. A CRM software also allows your business to understand the customers’ needs and their transaction file as well.

Final Word

When it comes to increasing your sales as a business, it is important to consider the pointers above. While there are strategies that will require a financial investment, some of these will not need any outlay of cash up front.

Regardless of whether or not you will need some cash to implement these approaches, all of them will require commitment from you.

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Emenike Emmanuel
I am a multiple Award-winning blogger, CEO of Entrepreneur Business Blog, Chief Evangelist of Ebusinessroom Ventures, Lead Coach of The Excellent Entrepreneurs' Network (TEEN) and Convenor of #NaijaSitUp. My business is to help you start, manage and grow a profitable and sustainable business using digital marketing strategies. I have been featured and mentioned on platforms like, BloggingTips, StarterStory, StatusBrew, Realty Times, Emerald TV, SmartBCamp, Blogging from Paradise, Write Worldwide, Enterprise Boom, Atang Magazine, etc. In 2019, my blog won the Best Digital Media Award from AB Afrikpreneur. When you want to hire a professional to handle your online marketing, I'm your go-to-expert you can speak to. In 2019, I won the Blogger of the Year from the Global Excellence in Marketing Awards, USA and my brainchild, EBB won the Best Digital Media Award at the AB Afrikpreneur Awards. You can connect with me on Facebook, Twitter, Instagram, Pinterest and LinkedIn with this handle, @EmenikeNg

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3 Comments

  1. Excellent customer service is key to up-selling your existing customers. It is important to resolve their issue every time they reach out to you. Once they find value in your product or services, they wouldn’t mind upgrading it.

  2. Attention to customers is the key to quick business growth.
    Nice one Sir Emenike

  3. Hi Emenike, Thanks for posting such an informative blog post on getting more sales by automation as it covers most of the topics that everyone must be aware of.

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