Secrets to growing a successful e-commerce business

There really is no reason to start an eCommerce site from the bottom up. It is time-consuming and can also be pretty expensive. Trust me, you can’t afford it if you are on a tight budget.

Secrets to growing a successful e-commerce business

Hiring a professional website developer is prohibitively expensive for most start-up businesses, especially if you are starting a business from scratch at home while keeping your day job.

On the other hand, you could attempt to use free blog software. It is easy to create a blog doing this, but it is difficult to use it as an eCommerce site because there really is no good way to integrate a shopping cart with a blog.

The answer is to use one of the companies that offer a single package that provides you with everything you need.

Why Choosing an eCommerce Software Company is More Profitable

They Have Good Website Software

This software can be very powerful. You can create a specific eCommerce site with some of these online software tools for website creation.

What you want is one that offers different layouts for different types of businesses.

It’s true everyone might offer software that allows you to change colors, fonts and layouts but what you want is an e-commerce software that will also allow you to create a website for specific product types.

A perfect example of such is if you sell clothing, you would want to have photos and descriptions, but you will also need to display various combinations of clothing sizes and colors, perhaps displayed in a pop-up window for ease of selection.

You Need a Good Host Provider for Your Website

After you have created your first website, you will need to have it hosted by another company, say, Siteground.

Some of the best companies that offer package deals for creating your website will also host your website.

This always makes things convenient because inevitably you will have some problems with your site. Often it won’t be clear if it is the site or your web host provider, but when you have one company handling both, you only need to make one inquiry.

A good company will also have a 24-hour customer service line because an eCommerce website is always open for business.

A Topnotch Shopping Chart

A shopping cart is the heart and soul of an eCommerce website. If you get this wrong, you will not be successful at selling online.

The problem is that there are many ways to go wrong with a shopping cart, but really only one way to do it right. And that is, you will need to purchase a package deal that seamlessly integrates a shopping cart with your website.

You will be able to keep track of your inventory with easy uploading and automatic adjustments after a sale.

A good shopping cart will offer safety to your customers. When you have secure shopping cart software, your customers will be able to make payment for their order with the full knowledge that their credit card information is safe.


The things listed above only scratch the surface of what is available in a package deal for your eCommerce website.

Some of these companies will go as far as helping you register your domain name, so you can create your online business from start to finish.

Another service to look for is marketing.

Your website will not automatically be found by itself. You have to create awareness for your brand.

Having an eCommerce website is no different fundamentally than any other business. It pays to advertise.

How you bring traffic to your site often begins with some of the internet marketing services offered as part of an eCommerce package deal. If you are already committed to doing this for ages, then pulling in heavy traffic to it and making it super-mobile-friendly should be your priority.

To further your learnings, our friends at Red Stag Fulfillment has put together a seven-chapter detailed take on how to start an e-commerce business step-by-step. It covers everything from designing your site to fulfillment, then to shipping, managing e-commerce analytics and everything in-between.

Emenike Emmanuel
Emenike Emmanuel is a multiple award-winning blogger, CEO of Entrepreneur Business Blog, Chief Evangelist of Ebusinessroom Ventures, and the Lead Coach of an online community of over 12,000 business owners called, The Excellent Entrepreneurs' Network. He’s here to help you start, manage and grow a profitable and sustainable business using digital marketing strategies. Follow him on Facebook, Twitter, Instagram, LinkedIn & Pinterest with this handle, @emenikeng. Telegram group - | Email: [email protected]

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1 Comment

  1. These are great tips and suggestions if you looking to get your business up online and are just starting

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