Do you have a mobile marketing strategy for the business you are currently into or the one you plan to start very soon? If you have one, what are the contents?
This is not to discourage you. But can I be honest with you, again? If you don’t have a mobile marketing strategy or you do not implement the one you have, you are losing too much to your competitors. You need to quickly read this post before their kick you out of business.
Listen! Mobile advertising is virtually unstoppable. Google’s report, “Micro-moments” has it that 87% of American Smartphone users have their device by their side, day and night. What that means is that they couldn’t remember the last time they didn’t have their smartphone within reach.
They’re using their phones and tablets to research new businesses, connect with the brands they already love, and find ways to be entertained, all of which present companies with countless opportunities to create new customers and generate sales. All in all, mobile marketing strategy now appears to be in the position to take your business to a whole new level.
Is your business suffering from the most popular and communicable disease of No-Conversion, No-Sale Syndrome? Are you letting your competitors have a larger share of the market and you’re on the verge or running out of business? Mobile marketing can be a way out. Here are 5 things I consider to be very important that you need to know.
Point 1: People Love Their Mobile Devices
When was the last time you read a newspaper? When was the last time you either bought a magazine or watch the news? Can you give an estimate figure to these questions? Now, compare it to the number of times you read your text messages or open popup message that pops up on your mobile device every now and then.
The truth be told, we are more engaged with our phones than any other traditional means of accessing valuable information like, newspapers, magazines and television. Even business loaning corporations are now beginning to embrace technology with their business loan calculator.
It’s now obvious that this generation live in their mobile devices; with it they can buy and sell any product from anywhere in the world without restriction. This is a groundbreaking opportunity for business owners that are evolutionary to explore.
In real estate, the mantra is, “Location, location, location,” meaning that the success or selling point of any given property is hinged on where that property is located.
In advertising, things aren’t really all that different. If you want to make sales, you go where the people are, and people these days are more on their mobile phones than on any other place you can possibly think of.
A typical adult in the United States according to eMarketer spends an average of 2 hours and 51 minutes on their phones every day. The implication is that companies have less than 3 hours to capture consumers’ interest and convert it into a sale or lead.
Point 2: Text Messages Are Practically Immediate
If your business is still not exploring the opportunity of reaching out to a larger audience through mobile marketing then you are definitely missing out on a lot of sales.
Trust me, if you are of the opinion that text messages are just for teenagers you need to think again. SMS messaging can be a great way to deliver everything from blog updates to coupons and deal alerts to consumers, especially as 82.1% of text messages are opened.
Shockingly, 97% of Americans within the age of 18 – 29 years use their cell phones for SMS messaging. What that means is that if you want to reach customers within that such age bracket, you should know SMS marketing like a Pro
While other Advertising medium can be effective, none can convert like Mobile advertising, for with it, in a matter of minutes, your latest company news can be in your consumers’ hands.
For restaurants looking to deliver happy hour specials, concert venues hoping to fill a few empty seats, or retail stores looking to remind customers of that night’s new store grand opening celebration, that kind of immediate is practically invaluable.
Point 3: Your Mobile Site is Your New Storefront
The traditional brick and mortar store is being replaced by online stores, many business owners have realized this and are presently taking their business to the internet world. In most developing countries where the government is constantly demolishing business structures, you stand the risk of being kicked out of business if you’re not on the internet.
You wouldn’t let the front of your brick-and-mortar business get run down and tattered. Or would you? That same attention to detail and image-conscious outlook should be applied to your website, too.
According to Google, 61% of users are unlikely to return to a mobile site they had a challenge in accessing. If your business website is not optimized for mobile, every of your mobile marketing strategies are in vain.
If your site loads slowly, has plug-ins that aren’t compatible with mobile devices, or has content that can’t be properly read on a smartphone, iPhone, or Tablet, you and your business are in serious trouble. Now is the best time to get metrics for your site loading speed.
When searching the web on their mobile device, 40 percent of users will ditch a less mobile-friendly website in favor of one that works better. The pain of it all is that your competitors’ content might hold them spellbound and they will never return to your site.
The heartbreaking truth you probably may not have heard from any digital marketer is that you’ll never get another chance to make a first impression. So, make sure your digital storefront – meaning your mobile ads, search listing details such as your Meta description, and your actual homepage are practically perfect in every way you can.
Point 4: Even Email is Better on Mobile
Email marketing campaigns with a customized landing page are almost unbelievably effective because they give an increased conversion rate at 25 percent. This is the secret most internet marketing gurus won’t tell about email marketing.
It’s clear that email marketing is generating an impressive bang for relatively little bucks, but even more important is the fact that 64 percent of so-called “decision makers” read emails on their mobile devices, says TopRankBlog.
If email in general is a valuable tool, then ensuring that your emails are optimized for mobile devices – meaning sized appropriately for reading on smaller Smartphone screens, easy to open, and quick to load, among other things – is equally essential, if not even more so.
Point 5: Mobile Searches Mean Mega Business
Search on the Go! While Google is providing the basics, making information available to searchers, Google isn’t just about gathering information. Mobile searches convert into sales nearly three times more often than the same searches conducted on personal computers, with 70 percent resulting in action – be it a website click or even a purchase – within one hour, says Google-Nielsen Study.
People looking for businesses on their smartphones are looking to spend money, and your web presence may just bring you a new customer in 60 minutes or less. Don’t click and enter your email address here to get the report.
While there are about 2.4 billion web users in the world, smartphone subscribers globally is expected to grow to 6.1 billion in 2020 according to a report made available by Ericsson Mobility Report.
Which audience would you rather spend your time catering for? Get your business thinking cap. There may be a lot of tech-driven ways to boost your business, but ultimately the best thing you can do for your bottom line is to embrace the power of mobile marketing.
Over to you.
Have you used mobile marketing in growing your business in the past? What were your results like? And if you haven’t, could you please tell us why? We’d love to know.
This is a guest post from Ikoi Abode Ikenna. He’s a business enthusiast, a blogger, web designer and an entrepreneur. He currently owns and manages, West Entrepreneur Forum, African No. 1 Business and Entrepreneurship Forum for Entrepreneurs to meet, Network and Exchange Business Ideas.