Creating valuable content that delivers result is the foundation of every online marketing campaign. When you’re developing content that’s about to be published online, quantity should not be your main focus. Yes; publishing as much content as possible is important for increasing the awareness for the brand you’re promoting. But without value, however, that quantity will do you more harm than good.
Google’s recommendations are clear: if you want to rank high in the search results, your content must contain plenty of rich information with relevant keywords that indicate the subject matter of your content and are used appropriately throughout.
So yes, keywords are still important. They tell the search engine what your content is talking about. However, authenticity and value matter, too.
How do we start providing authentic and valuable content? We have the perfect guide for you.
Brainstorm Before Doing Research
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When a writer doesn’t have a clear idea of a unique topic, they tend to start with the research. They have a general idea of what they want to write about, so they type in a keyword and browse through Google’s results to see what competitors are offering. Then, they try to come up with that unique twist to an old topic.
They start with the research even when they have a clear topic. They want to gather as much information as possible before they start.
But guess what? This is a mistake. When you fill your mind with so much information, you’re not giving enough space to your own ideas to shine.
Instead, try this method: first brainstorm; then research.
- Use Mindmeister or another mind mapping app to catch your initial ideas.
- Write down all ideas, knowledge, and opinions you have on a general topic. This should help you narrow it down and find your unique twist.
- Then, do the research. Find information that supports your opinions and ideas. Think how you’ll use it in the content.
- It’s time to get back to that mind mapping software. Create an outline that combines your ideas with the info from authority sources.
When you have an outline based on your creativity, it will be easy to compose content that delivers unique value to your readers. You may one want pick our brain on how to do a thorough market research by taking this course.
Always, Always, Always Write for Your Audience
Have their needs, interests, and issues on your mind before you start thinking of a topic. Their issues are your topics.
For instance, we decided to write about this topic because we have been receiving series of requests from people that want to learn how to write unique and valuable content that will get their readers hooked to their blog.
Online marketing is not successful when you make it all about you and your brand. It’s successful when you make it all about your audience. That’s what value is in the first place. When you give the right solution, they will consider using your products or services. The whole point of engaging in an online marketing campaign is to speak the language of your audience by creating valuable content that answers to their needs.
Make the Headline Catchy and Self-Explanatory
No clickbaits, please! You do want people to click the links that lead to your content. You don’t want to trick them to do that.
The headline should be short and punchy. It should catch the whole meaning of your piece and promise a clear solution to a clear problem.
The headline to this article, for example, is pretty simple – Ultimate Guide to Creating Valuable Content. It addresses a defined target audience: those who want to start writing better content. It also tells you what exactly you’re going to get if you read the piece.
Keep the title simple, attention-grabbing, and self-explanatory. You may like to read a detailed guide on how to write headlines that get readers hooked on your site such that they will move from one post to another. In the process, your bounce rate is reduced and Google will rank your site higher.
Link to High-Quality Resources that Are Not Easy to Find
Dig into Google Scholar. It’s not easy to find research that’s completely relevant to your topic, so you’ll spend a bit more time looking for the right resources. However, your readers will be grateful for that effort. People want to see scholarly references, so they know they are not wasting their time reading useless content.
In-depth resources that provide smart, detailed data and add tons of value to your content are very important if you want to have more repeat visitors than you ever had before. One of the mistakes many amateur bloggers make is quoting stats without referencing to their source of information, thereby insulting the intelligence of their readers.
Make Your Articles Easy to Digest
When you look through those research reports you find through Google Scholar, you’ll notice they are not easy for a layman to understand. Scholars use advanced terminology, but let’s leave it to them, shall we? Writers who produce content for the online audience should strive to simplify even the most complex data.
Write in a way people can understand. When people use Google to find the information they need, they usually look for a specific answer to a clear question. Give those specifics to them. Offer clear tips, answers, and solutions.
To make sure you’re keeping things clear, use Hemingway App during the editing process. It warns you about complex sentence structures and words that have simpler alternatives. And if you are creating a post with the purpose of selling a product or service in the process, study this content marketing guide.
Include Visual Elements
You often get this tip when reading online guides for creating content, or don’t you? Images, infographics, and videos are important because your reader wants to rest their eyes in between the sections of your content.
Is it all about making things look pretty? No. Visual elements also add value to your piece. Brain Rules published the results of research that showed people remembered 10% of the information they heard three days ago, but they remember 65% of the information they saw three days ago.
Vision is a big deal. When you include graphics or infographics that present your information in a visual way, you’re helping your audience to remember it. Take a quick look at this video made by our Ryan Biddulph in the last interview we had with him to see how it added flavor to the entire content. That’s the power of a visual element.
Quantity Is Important, Too
Remember when we told you to focus on the quality instead of the quantity?
Well, quality should be your main focus, but that doesn’t mean you’ll make a marketing campaign successful by posting one high-quality piece per month. It’s still important to produce more content, so you’ll make your website more valuable than those of competitors.
How do you achieve quantity when you have to pay attention to so many things for a single piece of content?
One of the solutions is to outsource. You can create a content schedule, plan the topics, and hire professional writers to do the rest. You can check reviews of writing services to find the best writers for your needs. You may not always afford to handle everything yourself.
It’s time to boost your content marketing strategy to its full potential. Don’t wait till tomorrow. Here’s a rundown of what you MUST have to do now to start creating valuable content that will wow your audience and move them into handing their money over to you.
- Brainstorm before doing research
- Write with your audience on mind
- Pick good headlines
- Link to high-quality sources
- Include valuable visual elements
- Produce more of this content
Those are the elements that guide you to the ultimate marketing strategy. Are you ready to start producing valuable content?
Great tips over here 🙂
Content is the king, and to get a hight quality of content is something most bloggers suffers the pain of not getting
the best crafted content for their web sites.
These are some really great tips on which one can work to get some great quality of content for their blogs.
Headline plays an important role, some catchy headlines induces the clients to get the click straight away.
Adding visuals are also in trend, people like to watch short videos, posters, info graphics and short GIFs. People like to
see these add ups in the content.
Thanks for the share.
Thanks for the awesome contribution you just made. I’m glad you are impressed with this post as usual.
Great tips and I agree brainstorming is extremely important. I use Google Docs for my brainstorming ideas.
I currently have over 100 blog topics that I can write about for my new blog posts. This makes it easier for me to just sit down and write without wondering what I’m going to write about.
I always try to make my content as valuable and helpful as possible. I guess that’s one of the reasons that I’ve never ventured into posting more than 2x per month.
Thanks for sharing these tips, I have no doubt that they will help people realize what it takes to create valuable content.
Have a great day 🙂
I have always known you as a proactive planner, so I’m not shocked that you already have 100 blog post titles piled up for future use. That was so interesting to hear.
I did a similar thing last year before I built this blog but as I grew older, some of those titles began to make less sense to me so I decided to trash them. My blog post ideas are now generated based on the popular questions I receive.
Keep it up.
Hay Emenike Emmanuel, Thanks for sharing this information. I really like your blog post very much. You have really shared a informative and interesting blog post with people.
Thanks for stopping by. I’m glad to hear that you like the post. I hope to see you again and again.
Such an useful article you have written. I especially like the Link to high quality resources that you have mentioned in your post in order to creating valuable content. I an always trying to make the headline Catchy and interesting and got good results. I’ll definitely include visual elements in my future articles as It seems pretty effective. Thanks for sharing such useful and informative content.
Thanks for reading. I’m glad the post was helpful. Go ahead and add visual in your subsequent posts. It will go a long way in boosting your blog.
For a bloger valuable content is very important to all.Thanks for sharing this great article to me and others.
You are welcome. I’m glad you like this post.
Hi Emenike, Very nice post, you shared very useful information for what I am looking for. I got more and better information from you in just a few minutes, keep up the good work.
Hey Emenike, awesome tips, keep it up, this will help lots to bloggers and internet people , Thanks for sharing 🙂 🙂 🙂
Thank you very much. Good to have you here. Yes, a lot of people are already testifying of how helpful the content has been to them. I’m glad you too like it.
This is great guide you have there Emenike. I just integrated blogging into my business recently. And I think I have much to learn from your blog. Great share
It is really very helpful and beneficial to write the valuable content and thanks for sharing this amazing article.
You’re welcome. I’m glad to know that it was helpful.
I look forward to seeing you again.
This content is very informative for me .you are doing great Job. Thanks for sharing this information.
Hi! Your articles are very informative and thanks for helping us.
It’s a pleasure to have you here.
This is an amazing article about content writing . I am sure anyone can get help from this.
Definitely! It’s one of our trending articles on search engine.
I’m happy to know that you considered it very valuable.
. I an always trying to make the headline Catchy and interesting and got good results. I’ll definitely include visual elements in my future articles as It seems pretty effective