Blogging Tips

5 Signs a Blogger Will Not Succeed

Why bloggers fail
Reading Time: 8 minutes

Same way there are signs that show you will soon become a millionaire, there are also signs to prove that you will never succeed as a blogger even if you are publishing 50 articles every day.

Why bloggers fail

It’s hard but I have to say it anyway – not every blogger will succeed – many will fail. I’m not trying to scare you but the truth be told, many bloggers will fail, especially those trying to reinvent the wheel.

There’s no point wasting time, energy and resources on things that don’t work when you can rinse and repeat what’s already working.

Some blogs will drop in their ranking, some bloggers will feel exhausted and quit while some will go against all odds to succeed.

Having envisaged what will become of the blogosphere, I am here to share with you 5 signs to help you predict how successful a blogger or one running an online business will become if they continue doing exactly what they are doing today.

It does not matter your blog niche, if you are guilty of any or all of these signs, forget it, the ship of your blogging career is about to hit an iceberg few months ahead of you. Same way there are signs to prove your son can make a great lawyer, there are also signs that a blogger will either fail or succeed.

But by doing the reverse of whatever these signs are, you can overcome the danger?

Signs You Will Fail in Your Blogging Journey

Sign 1: You Don’t Care about Marketing Your Brand Offline

According to blogging statistics published by Worldometers and Technorati, on daily basis, not fewer than 4 million blog posts are published and 12,000 new blogs created. In a similar report made available by Little Jack Marketing, every single minute, 204 million emails are sent, 4 million search queries made on Google and over 2 million Facebook users share content on their timeline.

With the reality of these statistics staring at bloggers, it goes to show that the competition is very high, and for your brand to be visible in a crowded platform like this, you must be creative. Discover legal ways business owners are stealing customers (readers) from their competitors.

You’ve got to start thinking what other bloggers are not thinking. Ask yourself: How are top bloggers promoting their blog? What blogging lifestyle are common with top bloggers in my niche? How am I going to be promoting my blog in a way that will take my competitors unaware? And what’s unique about my blog (in terms of design, writing tone, and audience and monetization method) that will likely become my unique selling point?

Bring some element of creativity to your online business and watch your income and traffic grow.

One “out-of-the-box” style of growing a blog many bloggers don’t consider is taking their online business offline. And that alone may be making you leave hundreds of dollar on the table.

If you must reach your blogging goals, you must be ready to break that pattern of thought telling that an online business must remain online. It’s not true. Your online business can tap from the offline market as well.

Wondering how you can take your online business offline and still retain a high ROI…

Here are some of the things you can do.

How to Market Your Online Business Offline

  • Print stickers, flyers and/or banners that promotes your online business
  • Write for newspapers and magazines with your blog URL included in it
  • Publish a book and include your blog URL to it
  • Talk to your friends and family members to help you tell their friends about your online business
  • Do a survey. Ask anyone you see on the street if they have ever heard of your blog – mention the name of your blog.

5 signs a blogger will fail

This design above is a flyer I did for one of my blogs which circulated around the city. I’ve had cases where so many people connected with me after reading my article in some print magazines, including our own magazine.

Sign 2: You Hardly Connect with Other Bloggers

Do you find it difficult connecting and building relationship with other bloggers, especially those in your niche?

If yes, then I hate to break it to you, your failure as a blogger has just began.

That’s it. Nothing more, nothing less.

This is one of the blogging secrets many successful bloggers don’t share even though they implement it. If you fail to build strong business relationship with other bloggers, bear it in mind that you won’t achieve your goals for setting up a blog.

Am I sounding harsh on you?

Yes, I am. And I know it. But is that not exactly what syringes do to patients? It may be painful but it’s the only way to convey the soothing message that can help you build a multiple digit dollar blog business.

In order to start building relationship with other bloggers, you need to know who exactly you need to connect with and in what order.

Your decision will be based on:

  • Bloggers in the same niche with you
  • Bloggers teaching how to use SEO to drive massive traffic
  • Bloggers teaching how to write effectively and ways to make money writing
  • Bloggers displaying job orders, like Enstine Muki is doing at BlogExpose
  • Internet marketers teaching copywriting like Ronald Nzimora did in his book, Sell Your Brain and Bob Bly.
  • Bloggers teaching how to drive massive traffic and build a profitable brand online using social media like Rebekah Radice is doing.
  • Bloggers like Tiffany Griffin that are very vocal when it comes to exposing secrets successful bloggers don’t share.

What Connecting to Other Bloggers Will Help You to Achieve

Connecting with other bloggers and internet marketers in your niche are not without benefits. A bunch of my result in building this successful business blog came from connecting with other bloggers. (You may need to read my blogging business plan to learn how I did it).

Amidst my busy schedule in coaching my clients on how to use social media to sell their products, how to increase their blog traffic and income and some key freelance writing work that I do, I still find time to leave at least 10 valuable comments on at least 10 different blogs in my niche every single day.

Doing this has helped me gain free referral traffic, expose my intellect to potential clients and helped to strengthen my relationship with top bloggers. Beyond that, you will also be getting guest bloggers and people you can synergize to launch a course or webinar with.

How to Connect with Influencers in Your Niche and Get Them Listen to You

  • Draw a list of all the influencer bloggers in different niches you would wish to walk into their circle of influence
  • Make lengthy and value-adding comments on their blog continuously and they will notice you
  • Request to guest post on their blog
  • Mention them on your blog by linking back to any of their blog posts that was helpful and relevant to the article you are writing on
  • Share their quotes, blog posts and courses on Twitter
  • Write an email to them, thanking them for the specific result you achieved in your entrepreneur journey as a result of reading their blog posts
  • Request to feature or interview them on your blog
  • Follow them on at least two social media platforms where they are very active and participate too
  • Sign up for their webinar, coaching classes and live events (free and paid)
  • Reach out to them for, “Expert Roundup Post.” Sue Anne’s blog post should guide you on everything you need to create an expert roundup post.
  • And finally, create great contents on your blog. If they fall in love with your writing skills, they will search for your contact page

Sign 3: You Thought Keyword Research Was Not Necessary

How often do you consider your blog keywords before even drafting your post?

Probably you can’t remember, because you thought it doesn’t matter. Well, at the long run, it does.

A blog that is not optimized to rank for certain keywords will struggle to get traffic.

It’s not as if I’m asking you to sit there and write for one robot like that. No. That’s not what I mean. But what’s the need writing a blog post only you, your friends and family members will read, a blog with over 20 long form posts but none appears on Google’s first page no matter what you are searching for?

It doesn’t make sense, right?

Listen! Keyword research is an important blogging secret you MUST learn if you want to succeed. Otherwise, you will have over 966 million websites to compete with for relevance. And you know what? All your articles will continue to appear on the 78th search engine result page (SERP).

But wait a minute, who really visits the 78th page to find an article on Google?

Getting on the first page is possible and I will teach you how I did it.

But first of all, let’s know what the word, “Keywords” meant.

(You may need to check the keyword research strategies I learnt following the likes of Neil Patel, Brian Dean, Brian Clark and Jon Morrow)

How to connect with other bloggers

Photo credit: FreePik

Sign 4: You Are Gradually Beginning to Publish Everything that Crosses Your Mind

The urge to go off your blogging niche will come but don’t give in to it. Stay focused. Resist that temptation.

It will sound so nice and creative.

But you know, what?

Don’t publish it. Your blog should not be a place where EVERYTHING goes. Stay focused on your goals. On several occasions, I have turned down some sponsored posts that are completely off-track my niche, especially those of them from the cigarette and betting companies just looking for where to dump their links.

No matter how creative, nice and financially rewarding the idea may sound, if it’s outside your niche and you can’t find a way to optimize it in a way it will become relevant to your readers, don’t publish it on your blog.

Doing that is simply forcing junks on your subscribers. Sure, you need not to be told what the consequences might become at the long run.

Sign 5: You Are Depending on Only One Stream of Income

There’s no guarantee anywhere in the world that your blog will start making money the first day it went live, except you already have a list of email subscribers, affiliate marketing programs or sponsors. So, depending on one stream of income alone as an online entrepreneur, especially on advertising networks like Google AdSense, PropellerAds, etc, is a sign of danger. You can get penalized anytime and yours as a blogger is gone.

The exciting thing about blogging is that there are multiple means a blogger can make money from their blog. Whatever income generating channel you decide to use should be based on what works well for you, your clients and your niche.

Beyond using advertising networks to monetize your blog, you can tap into any of the following income means…

  • Affiliate marketing
  • Sponsored posts
  • Sales of ad space
  • Freelancing (writing, blog setup, graphic design, SEO, etc)
  • Social media management for corporations and busy entrepreneurs
  • Coaching
  • Sales of your own products (books and courses) etc.

It goes beyond this. You may need to take a look at Cori Ramos’ guest post on Donna Merrill’s blog that talks about side hustles for bloggers to make extra money.


What differentiate successful bloggers from mediocres are in the information they get and what they do with them. The growth of your blog will be unimaginable if you can follow these strategies I explained in this article.

Your relationship with other bloggers, how you promote your business offline, the rate and manner at which you handle keyword research before writing a new blog post, how conscious you are not to feed your readers with junks and the multiple ways of making money from your blog you have utilized are 5 signs that will determine if you will succeed as a blogger or not.

Now, over to you. Are there other signs a blogger will never become successful? Share with us in the comment box.

(Visited 345 times, 107 visits today)
Emenike Emmanuel
I am a multiple Award-winning blogger, CEO of Entrepreneur Business Blog, Chief Evangelist of Ebusinessroom Ventures, Lead Coach of The Excellent Entrepreneurs' Network (TEEN) and Convenor of #NaijaSitUp. My business is to help you start, manage and grow a profitable and sustainable business using digital marketing strategies. I have been featured and mentioned on platforms like, BloggingTips, StarterStory, StatusBrew, Realty Times, Emerald TV, SmartBCamp, Blogging from Paradise, Write Worldwide, Enterprise Boom, Atang Magazine, etc. In 2019, my blog won the Best Digital Media Award from AB Afrikpreneur. When you want to hire a professional to handle your online marketing, I'm your go-to-expert you can speak to. In 2019, I won the Blogger of the Year from the Global Excellence in Marketing Awards, USA and my brainchild, EBB won the Best Digital Media Award at the AB Afrikpreneur Awards. You can connect with me on Facebook, Twitter, Instagram, Pinterest and LinkedIn with this handle, @EmenikeNg

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  1. waoow,
    this is really in-depth.
    Thank Emi for sharing this dope lines again.
    Keep up with the good work bro.

    1. Hi GT,

      Thanks for stopping by. I appreciate your visit.



    1. Hi Ankit,

      Thanks for reading. I’m glad you’ve made great changes. These mistakes can to a large extent slow down growth.


  3. Signs 1 and 2 are so important. I see many people doing (or not doing that) and it’s costing them a lot and making them and their blogs struggle. Thanks for pointing this out, Emenike

    1. Thanks Andrew… Failure to do these things can make blogging so frustrating. I appreciate your visit. I hope to see you again.


  4. Hi Emenike,

    The big problem with most of the newbie bloggers is that they do not care about keyword research and marketing to promote blogging business. Monetizing every single opportunity is the best way to find out which works best for you.

    Many people start blogging just for the sake of money but soon lose interest. This is also an issue with newbies.

    Thanks for sharing.


    1. Hi Guarav,

      You are right. That’s exactly what I keep telling people – making money from blogging is good but it shouldn’t be the first thing. Once you deliver service of high value, then you can ask for the sales.

      The monetization method that works for Mr A may not work for Mr B, so it’s ideal that we find out what works for us and stick to it.

      Thanks for being here.


  5. […] And believe you me that adequate preparations goes a long way to prevent poor performances. Since, it has already being ascertained that a man who don’t have a destination might not go anywhere. Hence, executing the instructions here, would save you from not succeeding as a blogger. […]

  6. Hi Hi Emenike,

    I had to read the 5 signs and while I don’t market my blog offline, I do all of the other steps that you mention.

    I totally agree with you that it’s important to network with other bloggers. I love guest posting on other people’s blogs. I don’t spend enough time doing it because I am always doing something for my business or working with clients.

    However, the few times that I have guest posted, it’s definitely helped me build new friendships online.

    I always make it a point to do my keyword research before I write a new post. After all, your posts won’t rank for those popular keywords if you’re not taking the time to find out what people are looking for.

    Thanks for sharing these tips with us, have a great day 🙂


    1. Hi Susan,

      Thanks for your contribution. Finding a balance between all of these activities (like guest posting on other blogs, publishing on ours and making money from other side hustles) is just the best way to go about it.

      Yes, sir keyword research should be centred on what our readers want to read. That way, we will always be on track at all time – all post will compete for relevance.



  7. There are 2 main points here that resonate with a lot of people: Marketing offline is scary, and doing keyword research is exhausting.

    But that’s exactly why everyone should tackle these and just do it. If something is too easy, chances are it won’t perform very well. So face your demons, test something new, and you will be rewarded. Maybe not today, not next week, but eventually that reward will come.

    I ignored keyword research for a long, long time. I’ve since started doing my homework again, and I am already seeing additional traffic. It’s not a lot, by any means — but it all adds up over time.

    Thanks for this, Emenike.

    1. Hi Elvis,

      First of all, I want to thank you for enlisting my blog as one of the 3,000 blogs that accept guest post. I really appreciate that honour.

      It’s a pleasure having you again on our blog. You know, if it’s easy, everyone would have been doing it and they will no longer be anything special about it. Like you said, we have to kill that demon.

      Blogging without keyword research can make blogging so frustrating. Good that you realized the importance. Sure, it will add up and continue to add up as long as you have many posts revolving round the same keywords and her related keywords and long tails.

      Keep it flying.


  8. Hi Emenike,

    Good article. Connecting with fellow bloggers will really help you to grow you and your blog. Thanks for sharing it.

    1. Hi Aniket,

      Yes, that’s true. Connecting with other bloggers works very well for me, especially with bloggers in my niche or any other niche I’m trying to penetrate.

      Thanks for your contribution.

  9. […] make one of these mistakes most bloggers are making that rob them of consistent traffic, take a moment and read through some of the amazing comments […]

  10. […] While some experienced online entrepreneurs are stealing the whole traffic, many bloggers who don’t understand these strategies I am about to share with here are left with nothing. If this continues, it’s a sign that a blogger will not succeed. […]

  11. Emenike,

    I still can’t bother to try anything offline — way too much effort for no promise of an ROI or even anything meaningful like high-intent traffic.

    I do agree with the rest, though. Most importantly, connecting with others. Not that connecting with others makes me a million but there’s a sense of pride, pleasure, and satisfaction when you know you have friends out there.


    1. Hi Ash,

      Thanks for your thoughtful contribution. But I doubt if there’s anything that will make it impossible for you to have a zero ROI when you try promoting your business offline. It may not necessarily be for traffic but at least for selling your services.

      Trust me, like Donna Merrill mentioned here, they are a lot of professionals living around you that has the financial capacity to afford your price but never knew about your existence because they don’t understand how the internet works. They would need you to educate them, convince them and then sell to them.

      How do you think you can reach these guys or you don’t see them as part of your target audience? I would like to have your opinion on that.

      Yes, connecting with fellow bloggers gives a sense of blogging. In fact, seeing the calibre of bloggers I’ve come to build relationship with gives me joy. And like you said, it’s not always about the money.



  12. Hi Emenike,

    I love to chat up people offline. There is always an opportunity awaiting because most businesses don’t blog. I like professionals like doctors and dentists and the like. They have no clue that everyone is online and they have to be known there. I’ve encountered many doctors I wouldn’t even go to because I cannot find out anything about them. Wherever I am I can see potential growth for off line businesses. I got a few gigs just from talking to them.

    And my favorite is number 2 because if you are a blogger you need to connect with other bloggers or else you will find yourself in dead space.


    1. Hi Donna,

      You are right. That’s an amazing strategy you are implementing. We have a lot of professionals that know nothing about the internet world. These kinds of people need us to reach out to them.

      I have also observed that those of them with an open mind to try out new thing don’t hesitate to subscribe to your service, especially if it’s something they already need.

      In my second niche as a social media strategist, many business owners have no idea that they can get more clients from social media. So when they hear me talk about it, they always want to know more.

      Yes, No. 2 is very important. I’m reaping greatly from it.

      Thanks for your contribution.


  13. Nice Job from Emenike.
    It’s true. Connecting with other blogger has really opened my eyes over these few months, and the rewards has also been evident in my work.

    1. Hi Valentine,

      Thanks for that. I’m glad you are enjoying the proceeds of staying connected with pretty like minds. I appreciate you for stopping over.

      Best regards..


  14. […] When you use such words, your readers not only see as a disgusting blogger, but they will also make themselves a promise never to visit your blog again, irrespective of what you’ve got to offer. You and I know how this will affect your overall success as a blogger. Often times, it’s a sign that a blogger will fail. […]

  15. Hi Emenike,

    Great post! I really need to do more keyword research. That I know is what my blogging venture needs right now. Thanks!

    1. Hello Ali,

      Yes, you need to do a serious keyword research if you’ve not done that. It’s important for your blogging success.

      Do let me know how it goes. If there’s anywhere you need my support, don’t hesitate to contact me.

      Take care.


  16. I’m guilty of all the sins of amateur bloggers

    1. Just make amends while there’s still time so that your blog will start growing again. It’s never too late.


  17. Keyword research is the foundation of blogging to me, you cannot really getto the right audiences who are in great need of the content that you dish out.

    Commenting with other bloggers and influencers in your niche will definitely improve visibility and trust, with increased organic traffic to your blog.

    This post surely will revive a dead blog if meticulously implemented.
    Great work man, keep it up.

  18. Thanks for this post and it is really very nice and amazing article.


  19. This post says so much about the exact problem I had while trying out on blogging in 2016. Despite the years so far gone, I still see loops that needs to get filled up. This is a source of revamp to my journey as a blogger.

    Emma, thank you so much for this. I don’t know where I have been all the while, should have seen this among many.

    Edet Sam.

    1. It’s late, Samuel. You can still make a whole lot of progress in one year.

      I’m happy to know that it was helpful.


  20. Not connecting to other bloggers is a serious problem. No one succeed in isolation. Not only in blogging, even in business. One has to mingle with like minded to be successful. Thanks for this great content.

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