Aside from the unexplainable gift of divine benevolence, most of the marketing strategies that have helped to position my business blog where it is today were learned by following these 10 blogs in the United States.
Their approach to the business of blogging, or will I say, online business in general made it fairly easier for me to pick their brain notwithstanding how far I’m separated from them.
In this blog post, I will not only share with you these marketing strategies I learned by studying 10 blogs in the US, I will also show you how you can implement them in your online business as soon as possible to get results of many years of research in one night.
If you are humble enough to implement these strategies in your business and they worked out like they did for me, I request that you give the lion’s share of your appreciation to them, not me.
You know, why?
Without their many years of input to delivering stellar results, I wouldn’t have had anything to write about. Simply put, this post wouldn’t have been in existence in the first. So I think every single one they deserve.
Just before we dig deep, let’s look at the meaning of marketing strategy.
What’s Marketing Strategy?
While trying to do my research of what marketing strategy is from other experts’ points of view, I keyed in this keyword query, “What’s marketing strategy?” The results I got on the SERP were amazing but the one that caught my fancy was from Marketing Donut, and here’s what they have to say…
A marketing strategy tells you what to say, how to say it and who to say it to in order to make more sales.
When I tried to compare this definition with what most business owners are doing, it became clearer to me why a mention of their business name sends a repulsive odour to their intended customers. In all honesty, let me break it to you… Nobody, and I mean, nobody will hand their money over to you when you don’t know what to say, how to say it and who exactly you should be saying it.
It’s as simple as, ABC. Get it, or you lose.
How do all these relate to the marketing lessons I learned following 10 blogs in USA?
I will explain.
But before then, may I remind you that these marketing strategies won’t work for you if after reading this article you don’t take action. One of the obvious actions you must take is to develop a marketing plan for your business.
I and my partner, Tiffany Simpson will be launching an app (NCEE Prep) that will transform learning in my country soon.
Here’s the truth… You can’t get anything less of success if you implement them. A report made available by HubSpot in 2017 confirmed that “61% of marketers believe that marketing strategy is effective.”
The statistics above shows that I’m not the only one saying it.
Without further ado, let’s move quickly to the marketing strategies I learnt from 10 blogs in USA.
10 Amazing Marketing Strategies I Learnt While Constantly Reading 10 US Blogs
#1. See fellow bloggers as partners, not competitors – Neil Patel
The first key to building a strong business relationship in blogging is to formally with other bloggers, especially with those in your niche. I learned this from no other person but from this marketing guru called, Neil Patel.
The most outstanding way of proofing that you see other bloggers, writers and online business coaches as partners instead of competitors is when you link back to their sites. A research I carried out on some of Neil Patel’s long-form posts proved that he links out to more than 20 sites relevant to his content.
How does linking back to influential writers and sites help increase your site traffic?
Neil Patel believes that this is the best way to say, “Hi, I’m in the niche, too. I respect you and just linked to you.” And when that happens, they are likely going to check out your blog and if they find it interesting, they may either approve the trackback, share it to their followers on social media or may even be generous enough to leave a comment for you.
How about if your content was compelling and insightful enough? You can be sure of getting a backlink as a way to reciprocate your kind gesture and lots of referral traffic.
#2. The moment you stop providing the solution, your business stops existing – HubSpot
The reason people buy our products, refer us to their friends or hire us to render one service or the other is nothing but because of the solution we are bringing to the table. Take the solution away and you will be out of business.
At the time I decided to take up blogging as a full-time business last year, which led to the creation of this blog you are reading now, I came across an article written by Corey Wainwright on HubSpot, titled, “8 Ways to Solve Prospects’ Problems Through Your Marketing.”
In that article, she said two things that were noteworthy…
First, “You are in business because you provide a solution” and secondly, “The product and service are not what makes a lead want to be a customer – it’s a solution to their problem that people care about.”
These two words of Corey on HubSpot handed over to me the first marketing strategy I needed to gain access to lots of clients. Knowing what my audience wanted to be made it easier for me to know exactly what to create for them.
Recently, when I realized the rate at which people were interested to own a blog, this same marketing strategy prompted me to publish a long-form post titled, “How to Write a Successful Blogging Business Plan.” Guess what happened, I got more clients than I could handle at a time.
#3. Your blog post headline is important in getting human, search engine and social media traffic – Smart Blogger
Take it or you leave, “When you have written your headline, you have spent 80 cents of your dollar,” says advertising legend, David Ogilvy.
I learned how to craft my blog post titles, what subheadings I should be using, where to insert my keywords and why all of these matter to my search engine ranking after studying the likes of Jon Morrow of SmartBlogger and Brian Dean of Backlinko.
Writing an eye-catching, head-turning and tongue-twisting headlines don’t require rocket science. Even if it’s your first article, you can follow what this response-boosting copywriter, Bob Bly said that, “You can never get it wrong with, “How-to”.
Let’s say you want to write an article centred on, Marketing Strategies, you can come up with the following titles…
- 21 Marketing Strategies You Can Implement to Grow Your Business
- 7 Brands and the Marketing Strategies that Made Them Stood Out
- How to Communicate Your Marketing Strategies to Your Team etc.
There are about two keywords (head and long-tail) that each of these headlines is addressing, but I won’t talk about that now.
Still confused? Download Jon Morrow’s Headline Hacks.
#4. Say what your audience wants to hear in a way they will find it easier to discover on search engine – Backlinko
When people use search engines to find information online, the first SERP that shows up to a great extent tells you the site that said what they wanted to read or watch in the most discoverable way, that’s using the right keywords.
As an online business owner whose the greatest weapon is content marketing, Brian Dean’s series of case studies and strategies taught me how to generate backlinks to my blog with ease.
It’s important I call your attention to the fact that without expert knowledge of SEO, your marketing strategies when it comes to getting customers online will be an illusion. Knowing where to place your keywords and the density is what will decide how helpful the search engine will be in promoting your business.
Recently, I discovered that leads generated through search engine organic traffic are easier to convert to customers than those gotten through social media. This is not to say that social media isn’t working, after all, my step-by-step guide for selling on social media is a fail-proof that it does.
#5. Be persuasive irrespective of the purpose of your writing – Copyblogger
When Brian Clark writes, his words come to me in the most persuasive tone. I may not know if this persuasive skill of his was picked up at the Law School or it came naturally. What mattered to me was how it made me desire to take whatever action offered to me.
“The first purpose of any persuasively written content is to convince the reader that you are an expert worth listening.”
Since a bunch of my work involves promoting clients’ businesses, I smartly drafted it into my marketing plan – to speak in the most persuasive way irrespective of what I’m writing.
Why structure every post as a copy?
The first purpose of any persuasively written content is to convince the reader that you are an expert worth listening. The second and subsequent purpose is to take your readers through series of offers (solutions) they will feel very stupid to say no to, in this case, it will be closing the browser without getting to the end.
In order to get more traffic, social shares and customers, your blog post needs to be structured as a copy. Identify the problems, both the ones your audience are aware of and the ones they are ignorant of and proffer professional solution to them.
#6. Be visibly present before your prospects – Blogging From Paradise
Till the time of writing this post, I’m yet to meet any other blogger who has been able to beat the record of being visibly present on so many blogs like Ryan Biddulph of Blogging from Paradise.
Despite having been featured in more than 250 blogs, including, Entrepreneur, Forbes, Virgin Blog, Neil Patel, etc., written over 120 eBooks and lived in so many countries of the world, Ryan Biddulph still finds time to leave intelligent comments in so many blogs.
I tell you the truth, I lie not…. Ryan’s comments have appeared in more than 80% of all the blogs I ever visited, especially, blogs owned by Americans, Indians and Nigerians. We were shocked recently to hear him say that he still catches up to 8 hours of sleep.
#7. Share your success stories to inspire your readers – Making Sense Of Cents
Since December 2016, I have continued to follow Michelle Schroeder’s income reports. Seeing how other bloggers are succeeding and some of their major streams of income keeps me motivated to keep blogging, knowing fully well that there’s a big future in it.
There are many exciting opportunities available to bloggers you may not notice until you begin to read the income reports of other successful ones. But I must warn you, don’t let it intimidate you.
One of the things that happen when you read income reports of successful bloggers is that it helps you know where to focus your attention. There were companies I didn’t know had affiliate programs until I became a loyal reader of her blog, Making Sense of Cents.
#8. Creatively build your online brand using social media – Rebekah Radice
I will be insincere to share my success story as a social media strategist without mentioning how Rebekah’s contents on her blog and that of Diana Adams, all frequent contributors at Post Planner, were useful to me.
Though her journey started more than 17 years ago, in the past 5 years I followed her, I have watched her climb the ladder of success so speedily. A fraction of what I implemented to gain more Twitter audience/followers from the United States was learned following her on Twitter, @RebekahRadice. Read up the details of what I learned building a US Twitter audience.
In her recent guest post published on Inc., she shared 4 ways small businesses can use social media as an insulator from outside negative forces, and for future-proofing their business.
Incorporating her social media tips into my marketing strategies gave me an edge over most of my competitors in the industry. It will be tiresome trying to build a fast-growing blog business without a tactic social media strategy.
#9. It’s not enough to have a content strategy, you also need to document it – Content Marketing Institute
Running a successful blog is not feasible without a content strategy. And there’s every tendency of becoming inconsistent if you don’t have one.
A report by Altimeter says, “70% of marketers lack a consistent or integrated content strategy,” and it’s not far from the reason why many marketers are struggling, especially newbie.
I learned from CMI to be consistent with updating my blog post, I learned about content repurposing and the need to use statistics to support my claim.
#10. Every brand has a personality, discover yours and use it in all your marketing work – BigBrandSystem
It hasn’t been long I came to know Pamela Wilson, the brain behind, The Big Brand System, a marketing consultant based in Nashville, Tennessee, USA, but what I’ve learned about personal branding from her has given me a serious mind-shift.
The first night I took her quiz on discovering your brand personality, I was shocked at the outcome of the result. I almost tried to deny the result. But, hey, what’s more, important than owning it up? I was honest with my responses so I had to own up whatever the result was and rather seek better ways to make amends.
While reading through her blog, sucking every single page like a male baby sucks his Mum’s breast, I came in contact with her series on Design 101 that brought me to a whole new level when it comes to using images to communicate my ideas. Her approach to brand personality follows one simple sequence: Discover – Build – Profit.
These 10 blogs are not the only blogs in the US that I follow, but to make this post simple, I decided to peg it at 10. If until now you don’t have a marketing strategy, I encourage you to start adopting it.
What I didn’t mention when I started this post is that having a marketing strategy makes it easier to have a marketing plan, and having a marketing plan makes it easier to be laser-focused on one thing at a time. And when you are focused, it becomes easier to measure your result, sustain it and duplicate it whenever it’s required.
Now over to you… Share with us 10 blogs in the US or any other country of the world that you learned your marketing strategies from. If you invented them yourself, you can also share them with us in the comment box.