When it comes to selling ANY product on social media I have been able to master few strategies that work like no other. These strategies don’t necessarily require that you have tons of traffic or followers before you can start making huge sales with them. With less than 1,000 followers or fans any entrepreneur who adopts this step-by-step guide can make sales others with 50x their traffic won’t make.
An average company in the U.S. earning $5 million in revenue spends 5 – 7 % of it on marketing. In 2015, social media marketing alone gulped up over $23 billion with 64% of it going to one giant firm called Facebook. And in 2017, social network ad spending is expected to hit above $35 billion.
Why am I giving you this analysis?
I want you to see great opportunities awaiting to salute you this 2017. You need to start thinking of how you will draw your share of this $35 billion that will be circulating this year. Big corporations are as interested in social selling as we entrepreneurs are.
If something that first started as an entertainment tool and means of connecting with fans, friends, and families could end up connecting customers to marketers and in the process billions of dollar are changing hands, then there’s need for you to discover the step-by-step guide you should take to make your dream of boosting your income a reality.
Whether it is tangible or intangible, it’s rare to find a product that can’t be sold on social media if accompanied with a compelling sales copy.
Over the years, I have come to discover that social selling is the most cost effective means of marketing. It doesn’t matter what you are selling, if you follow this guide, it will save you more money.
Write Your Sales Copy First
Though not all experts will believe with me on this but from the perspective of what works best for me I have discovered that writing my sales copy before creating the product helps me figure out what exactly my clients would want, how they want it and how to deliver it to them.
It doesn’t have to be a long one. You can sketch it on your notepad so that it will serve as a guide. And if after writing your sales copy it doesn’t excite you, don’t bother creating your product because it won’t sell. Sales copies that convert have the capacity to get you excited and always looking forward to your product launch.
Becoming successful in any online business doesn’t have to be the usual way others are doing it. When you find out what works for you, do it consistently and it will amaze you how great your success will be.
Be Clear on What You Do
If you aren’t making sales through social media it could be you are confusing your potential customers. You are probably making it difficult for people landing on your timeline to know exactly what you do.
How do I know?
Permit me to accuse you for 30 seconds. You talk about so many things. You have allowed your timeline to become a dumping ground for all manner of topics, most of which are either unprofessional or completely not related to your niche. An attempt to be everything to everybody is the worst level of disservice any startup entrepreneur intending to market their product on the internet can be doing to themselves.
Get real on who you are. Define yourself and keep building on who you have chosen to be long before you think of crafting your product.
Market to Audience Who Are Interested in Your Product
Before creating a product, it’s important you find out what exact problem you want to solve, who you want to solve it for and where you can connect with people having that problem. Failure to do this means you will end up creating a product that will start and end with your family.
The most awful thing that happens when you market to the wrong audience is that you will end up losing more money than you would have made. The big question is, who became rich spending more money than they made? The answer is simple. Nobody.
To find the right audience that suits your product can be quite difficult but the advent of social media has made it easier. On social media we can find people who are talking about certain products, we can find where people of common interest congregate and we can easily dictate what kind of product to create for them.
Target Audience is What Determines Your Pricing
Not your worth but your target audience is what determines your pricing. If you want to sell high-priced products then you must start serving and attracting high-earning individuals and corporate organizations. It’s funny to see ambitious entrepreneurs who over 80% of their active friends on social media are low (and probably zero) income earners displaying exorbitant products. At the end, it ends up in one thing, and that is “frustration”.
However, if you must target the same audience with high-priced product, then you must be ready to present an extra value with a more compelling sales copy that will enable them see the worth.
Plan Your Product Launch
The best time for entrepreneurs to kick off their product launch campaign according to Padebi Ojomo is a week before the month end. This is to enable salary earners have less excuse of not buying your product. Timing is a very crucial matter you must consider if you want to make huge sales through social media.
I met huge percentage of my clients on social media. Most of them I never pitched to. You too can do same. You can make tons of profit by simply bringing your offline business online. Good enough, it’s not as expensive as you think.
3 Things to Do to Have a Perfect Product Launch on Social Media
Launching a new product on social media can be quite interesting and at the same time very profitable if you know exactly what to do.
Having worked with a few individuals to get their brands out there on the internet, three fantastic strategies stood out which I think every startup entrepreneur hoping to have a perfect product launch need to know.
1. Be Known for Your Product Long Before You Create It
Don’t give your audience a shock, else they won’t pay hid to your launch. Give them a high-valued product of something they have always known you for. If you’ve been talking about goal setting on your timeline, let your release be about goal setting.
2. Craft a Unique Hashtag for Your Product/Brand
Beyond having the capacity to direct unique visitors to your blog, hashtag is also a strong marketing tool that can make your brand to be easily discovered online. #NaijaSitUp and #NaemarichCouture are good examples of what I’m talking about. With Hashtags.org and Hashtagify.me you can research a hashtag to know if it is already in use and what they are associated with.
3. Organize an Online Event
Online conference is an amazing way to create awareness for a new product release. With Facebook Live which permits you to stream live video, it has been much easier to organize events online. From the comfort of your home you can reach as many people on your tribe who are ready to connect at the same time. Come to think of it, if you offer them rich content in your live video for free and at the end of the day you present your premium product, don’t you think they will be willing to buy it? Of course they will.
Set Up a Team
After launching your product you will need a team that will help to continue to talk about the benefits. Forget all the gimmicks and strategies you have applied in the past, “hyping” is very important. You will need a selected group of people or an organization that is into PR to keep talking about it. Organizations like Naemarich Couture, De Adroit International Magazine, Aba Dog Breeders Association, LizBeth Hub and individuals like Mercy Macjoe, Kingsley Kalu the young man who can recreate the world with pencil, Joseph Charles etc our company, Entrepreneur Business Blog partners with have been receiving amazing traffic and profit.
Start Receiving Payment on Social Media
Payoneer or no Payoneer, PayPal or no PayPal, Alipay or no Alipay, you can start receiving payment in Nigeria on Social Media.
If you have a blog fine, but if you don’t have a blog you still have nothing to lose. One of Nigeria’s most dynamic entrepreneurs have gifted the world with a platform that can enable you receive payment directly on social media from anywhere in the world. With Simeon Ononobi’s initiative of SimplePay, your clients can pay you through a link you will generate and paste on social media. To get started, go to https://simplelink.simplepay.ng/ and create a free account now. On the digital space, there’s no more limit. Your journey to making millions in the next few months can begin now if you already have what to sell.
Why won’t you make money while socializing with friends and fans? You need to change your orientation about social media if all you were sold is that it’s only a place for entertainment and exchanging pleasantries. Take this article to heart and it will amaze you how creative you wil become selling your ideas on social media. It’s as simple as that. So much can be done with social media if you can commit yourself to knowing more. Facebook and Twitter pages having 5,000 fans/followers and above can register with one of Google’s acquired Startups, Famebit to start running Ads on their platform and in the process make extra dollar for themselves. Don’t let the billions of dollar in social media Ad pass you by.
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