Congratulations! You have just launched your new site; everything is looking good. Now, what next? Should you fold your hands without doing anything and yet expect all to be rosy? Certainly not! You need to be proactive and do the necessary things that would make your blog stand fully on its feet, right from the outset.
These 5 unavoidable tasks must be taken care of if you are truly out to do business and stay long enough online to actualize the primary dream of setting up your site. What are these tasks? Stay tuned and I will give you a load down of each of the important things that should never be ignored.
5 Basic Things to Do After Launching Your Site
Here are the top 5 unavoidable tasks you must take care of after launching your site, among other things:
- Take Care of SEO
Everyone talks about SEO on almost all blog-related forums. Why are they concerned about SEO? Well, to start with, SEO stands for Search Engines Optimization. It simply involves optimizing your blog in such a way as to make them visible to the major search engine bots.
So, to remain relevant, you must set up your permalinks structure. Permalinks have remained one of the most debated and controversial topics in the blogosphere. This is because a lot of people have diverse opinions as to how it should be done.
I personally think that using the custom permalinks is okay. Your permalinks should be search engines friendly. By default, WordPress has permalinks that are structured to look like http://www.yoursite.com/?p=123 and this is hardly friendly to the search engines. You can change this to the custom one that looks like /%postname%/
But if you want your permalinks to be friendly to search engines, make use of any of these:
- Domain.com/Postname (/%postname%/)
When Permalinks include related words, they are easier to search than when they contain numbers.
Another thing you would like to do after launching your site is to change the site basic information. Under this, you need to customize the site’s title, time zone, tagline, and favicon.
Finally, you have to set up a Google Search Console for your site. This will help you optimize your site in terms of SEO and equally gives you a clue as to what needs to be fixed. Besides, it shows you the external links pointed at your site, internal link structure, problems with sitemap, crawl stats or crawl errors, etc.
- Create a Sitemap.xml file
This is very necessary to enable Google have an idea of what your site is all about. It also shows Google how your site is organized. Most importantly, it makes indexing of your site by Google relatively easier. WordPress makes things easier by providing you the various plugins specifically for handling specific issues.
So, in order to create a sitemap.xml file, install the Google XML Sitemaps plugin and configure it to take care of this aspect. There are other quality Sitemap plugins in the WordPress plugins directory.
- Database Backup
You don’t want to lose your important files or database information at any time in the future. Do you? To avoid this, you must have a database backup. This will certainly be useful in case of any accidental deletion of files or in the event that your site gets hacked by the bad boys. Some of the reliable backup plugins you can use for this purpose include BackUpBuddy, VaultPress, BackWPup, UpDraftPlus, BackUPWordPress, etc.
- Beef Up security
One major challenge with WordPress sites today is the issue of hacking and malware infection. Every day, several thousands of WordPress sites/blogs are hacked. If you don’t want to be a victim, you need to provide an extra layer of security for your site. Some of the security plugins you can use include WordFence Security, Sucuri Security, BulletProof Security, Acunetix WP Security Scan, etc.
- Activate caching
Google loves speed and rewards sites with a fast loading speed. One way you can be a beneficiary of this Google’s favour is to improve the speed of your site. You can achieve this by making use of quality premium themes that have caching features. You can also use caching plugins like W3 Total Cache, WP Fastest Cache, Cache Enabler, WP Super Cache, etc. But if any of these cannot help, you have to subscribe to a CDN service.
Launching a site is not just enough; you need to put the basic things in place from the beginning to give your site an edge over its competitors. Follow the tips I have outlined here and you will have a site built on a solid foundation, ready to match strength with the “Big Sites”. After doing all these important tasks above, you will need to read, 5 Simple Tasks Top Bloggers Do Daily to Grow their Blog